The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
149 respondents from each country.
Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China. / The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
149 respondents from each country.
Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0094925041 |
| Creators | 康熙華, Marcus,Olov Kateby |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0024 seconds