台灣過去以製造業聞名全球，然而成本的降低終有其限度；隨著政府兩兆雙星方案的提出，將數位內容產業列為重點培育產業之一，也開啟了台灣往知識經濟前進的腳步。然而高風險的特性，也使得多數數位內容業者，在融資方面遭遇相當的困難。特別是過去以有形資產為擔保品的銀行融資方式，更使得數位內容業者較難展現自己的價值。本論文以此情境為出發點，並參考國外數位容產業個案，引發對於相關融資方式的討論。
本研究以數位內容產業可能之融資手段為出發點，參照國外個案，以美國著作權證券化與日本製作委員會之融資方式為討論標的。美國著作權證券化最成功的案例，非大衛包伊個案莫屬。個案資料之豐富於廣受討論之程度亦為此系列之最；而日本的動畫產業亦向來我亞洲之冠，近來更廣受歐美市場的青睞。本論文以此二個案為標的，分析個案所處之情境，以產品所處之不同發展階段與資本市場成熟度，深入了解其融資方式之選擇策略。並兼論採取此種融資方式，所可能遭遇之困難與挑戰。最後並探討台灣之產業經濟環境，提出可參考改進之建議與作法，作為台灣改進數位內容產業融資問題可能的方向。
關鍵字：數位內容、融資、智財證券化、管理委員會 / Taiwan has been famous for its manufacturing ability. However, there’s a limitation with cost down strategy. Taiwan government has brought out the “Two Trillions & Twin Stars Industries Development Plan” in order to promote the development of certain industries in Taiwan, and Digital Content Industry is listed among one of them. The development of Digital Content Industry has presented the progress toward knowledge based economics of Taiwan. However, the high risk characters have resulted in the difficulty of finance for digital content business. Especially collateral requirement is making digital content players even harder to show their value. This research is based on this situation to discuss related financing methods and refers to some cases.
This research is based on the possible financing methods for digital content industry, and using copyright securitization in America and Cinema Production Committee in Japan. The most famous copyright securitization case in America is David Bowie securitization, and the related comment and information is also richest. The Japan animation industry is always the best of Asia, and is popular in Europe and America recently. This research is focus on the two topics to analyze cases. The research uses the different product development stage along with maturity degree of capital market to analyze the selection of financing methods. Also, the possible difficulties and challenges are discussed. The research also talks about the digital content industry and economic environment in Taiwan, and make possible suggestions to improve the progress of digital content development in Taiwan.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0923590231 |
| Creators | 李云真, Li, Yun Jen |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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