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Previous issue date: 2010 / CAPES / Na presente dissertação, analiso as formas de consumo do equipamento náutico
Bahia Marina, situado em Salvador/Bahia, a fim de compreender o uso social que os distintos
grupos de consumidores – constituídos por locatários de vagas para embarcação, clientes dos
restaurantes e públicos das festas de verão e de música eletrônica – realizam deste espaço.
Assim, considero o lazer como atividade mediadora e integrada ao consumo, sendo ambos
responsáveis e contribuintes para a construção da autoimagem do ator social moderno, o qual
compreende a existência de espaços prévios e nítidos para sua ocupação em cada um dos
estratos sociais. A Bahia Marina, por sua vez, reposiciona este sujeito frente à sua rede social,
permitindo que ambos – coletivo e indivíduo – renegociem suas normas internas e seus
campos de socialização, legitimando a autoimagem construída e permitindo que este
indíviduo venha a ser mediante o outro. In this dissertation, I examine critically the consumption at the Bahia Marina’s place,
located in the city of Salvador, Bahia State, Brasil, to understand the social use that different
consumer groups – such as the renters of ship lots, restaurant goers and the summer parties
goers, as well as the people who attend to the electronic music parties – do at this area.
Therefore, I assume that the amusement is an activity at the same time intermediary and
integrated to the consumption, being both responsible and contribuitive to the construction of
the modern social actor’s self-image, who is aware of the existence of clear and predesigned
spaces to his occupation in each and every social stratus. The Bahia Marina, by its side,
relocates this subject to its social network, allowing both – collectively and individually – renegotiate
their intern rules and its socialization fields, legitimating the built self-image and
allowing this individual being to become a being through the other. / Salvador
| Identifer | oai:union.ndltd.org:IBICT/oai:192.168.11:11:ri/12798 |
| Date | January 2010 |
| Creators | Carvalho, Breno da Silva |
| Contributors | Soares, Carlos Alberto Caroso |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFBA, instname:Universidade Federal da Bahia, instacron:UFBA |
| Rights | info:eu-repo/semantics/openAccess |
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