This research is focus on discussion of Convenience Chain Stores¡¦ Key Successful Factors, in which using for lead into the LOHAS¡]Lifestyles of Health and Sustainability¡^.
This case is based on the 7-11 of which used both of the ¡§Case Study¡¨ & ¡§Penetrate Interview¡¨. Except two high-level managers in charged of LOHAS, there are some other key men involved as following: two high-level managers in Uni-President(upstream company of 7-11) Enterprise and two high-level managers in Ton-Chuang¡]logistics¡^company.
Among them I got four KSFs to be the result of this research, which van be the references in the future development of Convenience Chain Stores as following¡G
1.The factor of Social Environment.
2.The factor of Resource Input.
3.The factor of Product Strategy.
4.The factor of Strategy Popularization.
7-11 suppose to be the NO.1 beneficiary. Even though 7-11 had popularized the LOHAS foe three years, it never made any similar analysis and generalization. I expect to get the resonance of 7-11by the share of this research-to make a harmonious society by the three-wins of egoistic, altruistic and the earth.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0829109-220518 |
| Date | 29 August 2009 |
| Creators | Tu, Chung-cheng |
| Contributors | Jen-Jsung Huang, Hueimei Liang, Chin-Tarn Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0829109-220518 |
| Rights | not_available, Copyright information available at source archive |
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