This essay is about how Östergötland County Museum and Gotland museum use the social network Facebook to connect and communicate with their visitors/followers. It is also about the followers and the experience they get. Two interviews were made with staff from the museums to answer why and how the museums use Facebook. There were also two questionnaires sent to the museums' Facebook followers. The Facebook followers have given answers about why they follow the museums but it also sheds light on age and gender of the followers. The purpose of the essay has been to explore the field of research and the relations between the museum and the followers. Some of the conclusions are: Gotland museum wants a dialog with the visitors and Östergötland County Museum wants to be socially relevant, but none of them have managed to achieve that yet. Many of the followers that have answered the questionnaires are women in the age of 35 to 54. This doesn’t mean that the museums' followers mainly consist of women. In this research field there are much more to explore.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hgo-994 |
| Date | January 2011 |
| Creators | Forsén, Stina |
| Publisher | Högskolan på Gotland, Institutionen för kultur, energi och miljö |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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