Background: The software industry is being described as an industry of fierce competition and rapid technology change. The innovation pace is said to be so high that today's new technology might be history tomorrow. Where do the companies of the software industry focus when making strategic decisions? According to the strategic literature, a firm can focus on either the external environment or the internal environment as strategic starting points. Purpose: The purpose of this thesis is to find out what determines the strategy of firms in the software industry. Procedure: Interviews with six software companies in Sweden. Result: Four strategic determinants were identified: Flexible software solution, Markets that fit the software solution, Market Segmentation, Customers within the market segment. In this way, both the internal and external environment determines the strategies of the software companies.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-1584 |
| Date | January 2003 |
| Creators | Zink, Bjørn-Henrik |
| Publisher | Linköpings universitet, Ekonomiska institutionen, Ekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | International Master's Programme in Strategy and Culture, ; 2003:5 |
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