Abstract Purpose and research question The purpose of the study is to clarify the role and significance of mind marketing in hotel rooms to strengthen the hotel brand. What does sense marketing mean today in hotel rooms? In what way can sense of mind in hotel rooms influence the brand identity? Method The essay is written in a qualitative research method with abductive elements. The empirical material consists of six semistructured interviews with eight respondents. Conclusion The study results show that the hotel room has an influence on the hotel brand. The hotel is an organization with several sectors and, in the experience of the guest, each sector is tasked with sending an emotional message. Sensory marketing is implemented in hotel rooms for an effective method used to convey a message and to create experiences. The hotel industry wants to offer a service that makes the guests happy and create positive memories. It is the clearest method of differentiating from other hotels which has an influence over the brand. Keywords Sensory marketing, Brand, Image, Identity, Service landscape, Hotel, Hotel room
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-77349 |
| Date | January 2018 |
| Creators | Rocafort, Sara, Tahiri, Granit |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf, application/pdf |
| Rights | info:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess |
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