Traditional industrial companies have of nature a strong focus on increasing their return by producing cost-effective. It has however become a more competitive market and many companies are now starting to offer services to give their customer something extra. Sandvik is one traditional industrial company that is starting to invest in services.The purpose of this study is to help Sandvik find out how user-friendly education services can strengthen their business, their customer relationship and how they should create their service business.To answer these questions interviews, surveys and case studies has been used. Sandvik should market to their closest customers in a way to strengthen their relationship. It is also important that Sandvik cooperate with their customers´ when creating the services so that the services become sought after. To improve the educational services they should be tested by a person that is not involved in the creation process so that Sandvik can get valuable feedback. From the case studies it has been shown that Sandvik should focus fully on the service operation to make it succeed. It is also important that the service is interactive to capture the customer’s attention. Finally education services can be used to strengthen customer relationship which could lead to increase sales of the regular products by the indirect marketing which educational services are. Educational services should also be used internally to increase the knowledge in the company.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-317356 |
| Date | January 2017 |
| Creators | Andreassen, Björn |
| Publisher | Uppsala universitet, Industriell teknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | UPTEC STS, 1650-8319 ; 17003 |
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