Thesis deals with the use of Competitive Intelligence methods for selected IT company. The main objective of this work is the use of competitive intelligence analysis within the company and the characteristics of the company's competitive environment. Another goal is to identify appropriate information sources to obtain information about the external business environment and tools for monitoring them. The theoretical part of this work comes from the professional literature and focuses on the characteristics of competitive intelligence, and the intelligence cycle, including a description of its phases. Furthermore is mentioned the categorization of information sources and described the tools for collecting and analyzing information on the Internet. Part of theoretical part is a chapter devoted to CI in small and medium-sized companies. The practical part of this thesis deals with designing a system of competitive intelligence for a particular company. The first part includes the evaluation of the current situation in the ICT sector. Next chapter contains useful information sources to track and monitor information. Part of the proposed solution is a proposal profile person responsible for the conduct of CI. Thesis contribution in general involves a practical demonstration of using the CI methods possibilities in small business. From the practical side is the benefit mainly evaluating various analyzes, the conclusions and recommendations drawn from them.

The diploma thesis deals with the issue of Competitive Intelligence, its development, typology, process and used information resources. The thesis focuses especially on the analysis of current trends and tools for competition research. The last part of the thesis deals with the use of Competitive Intelligence within the selected company.

This research focuses on the use and practice of Competitive Intelligence within the Spanich pharmaceutical sector, as a tool to be used in decision making. For that purpose, it is necessary to perform each step of the IC methdology, in order to identify strengths and weaknesses of competing firms and the own, to plan strategies for the benefit and growth of the pharmaceutical industry in Spain. This is for laboratories and companies regarless of their origin either national or foreign companies affiliated with Farmaindustria and Plan Profarma for the period 2008-2011. The research is founded on the basis of four research questions that expose the following: 1) The characteristics of Competitive intelligence and its practice within pharmaceutical companies of Spain; 2) The contribution of the CI in the process of R&D in the pharmaceutical firms; 3) Enablings and inhibiting factors of innovation, patents and CI, in Spain; and 4) The influence of CI in the chain of product development in the pharmaceutical firms in Spain. The proposal of the methodology is established by considering the aforementioned background and disciplines from which this research is based, espefically CI, R&D+i and patents. First of all, through the stages of the CI cycle, planning, evaluation of sources, information gathering, data processing, analysis (qualitative techniques) and results three work phases were established to conduct the research methodology, 1) a database of 200 pharmaceutical companies was created including fields to be filled about general data, innovation, therapies, and so on. 2) the implementation of a survey of 155 companies with open-ended questions on the themes of R&D, innovation, industrial property, CI and other questions. Finally, 3) a patents analysis though "Matheo Patent software" to identify business leaders, countries, inventors, technology, patent officess, etc. Results indicate the use of the CI in pharmaceutical firms even if the steps of the methodology are often not applied in structured form. Large enterprises give more attention to this type of activities, while SMEs lean towards other interests on the operations, on small innovations found on the way. Among the main perceived needs, it is highlighted the lack of investment in R&D, because the development of innovative new drug is long, expensive and with a rate of slow and uncertain recovery. 25% of pharmaceutical firms performing R&D, record a low rate of innovation, but the market for generic drugs and beauty products increases gradually. It was noted that a variety of information sources and tools for information on the area of interest, with the aim of providing a competitive advantage over the competition. However, there are also factors that impede the efficient and continuous development of the IC as a tool for innovation, since those are processes that must adapt to the changing political, social and cultural environmen as it is the case of research for innovative products and services that pharmaceuticl firms can provide to society. Finally and in the vace of the many possibilities the pharmaceutical industry provides, future research lines are proposed: Knowledge management (KM) to check the status of the company through the transmission of information and skills to their employees, while the external knowledge will indicate what happens in the market; patent analysis to identify whether what has been patented in the last 5-7 years, is still in the market as well as checking product whose patent is about to get due. / Esta investigación se enfoca en el uso y práctica de la inteligencia competitiva dentro del sector farmacéutico español como una herramienta para ser utilizada en la toma de decisiones. Para ello, es necesario realizar cada paso de la metodología de IC, con la finalidad de identificar puntos fuertes y débiles de las empresas competidoras y las propias para planear las estrategias en beneficio y crecimiento de la industria farmacéutica en España. Esto es para: laboratorios y empresas indistintamente del origen de su procedencia, es decir, empresas nacionales y extranjeras afiliadas a Farmaindustria y al Plan Profarma en el periodo 2008-2011. La investigación se realizó a partir de cuatro preguntas de investigación que exponen lo siguiente: 1) las características de la inteligencia competitiva y sus prácticas dentro de las empresas farmacéuticas de España; 2) la contribución de la IC en el proceso de I+D en las farmacéuticas; 3) los factores facilitadores e inhibidores de innovación, de patentes y de IC en las farmacéuticas en España, así como los de la IC; y, 4) la influencia que tiene la IC en la cadena de desarrollo de productos en las firmas farmacéuticas de España. El planteamiento de la metodología se establece al considerar antecedentes expuestos y disciplinas en las que se base esta investigación, concretamente la IC, I+D+i y patentes. En primer lugar, a través de las etapas del ciclo de la IC, planeación, evaluación de fuentes, obtención de información, procesamiento de datos, análisis (técnicas cualitativas) y, resultados. Para llevar a cabo la metodología en la investigación, se establecieron tres fases de trabajo, 1) se realizó una base de datos de 200 empresas farmacéuticas que incluye campos a documentar sobre datos generales, innovación, terapias, etc. 2) aplicación de una encuesta a 155 empresas con preguntas abiertas y cerradas con temas de I+D, innovación, propiedad industrial, IC, y otros. Por último, 3) un análisis de patentes mediante en software "Matheo Patent", para identificar líderes de empresas, países, inventores, tecnologías, oficinas de patentes, etc. Los resultados indican el uso de la IC en las farmacéuticas que aunque realizan los pasos de la metodología, no suelen aplicarse en forma estructurada. Sin embargo, se distingue que las grandes empresas tienen más atención a este tipo de actividades, mientras que las pymes se inclinan hacia otros intereses de las operaciones, al igual que de las pequeñas innovaciones que van descubriendo. Entre las principales necesidades observadas, destaca la falta de inversión a la I+D, debido a que el desarrollo de nuevos fármacos innovadores son de larga duración, costosos y con una tasa de recuperación lenta e incierta. El 25% de las farmacéuticas que realizan I+D, registran un bajo índice de innovación, sin embargo el mercado para medicamentos genéricos y parafarmacia se incrementa de forma gradual. Con lo anterior se observó que existe una variedad de fuentes de información y herramientas para obtener información sobre el sector de interés, con el objetivo de proporcionar una ventaja frente la competencia. No obstante, también hay factores que impiden el desarrollo eficiente y continuo de la IC como herramienta la de Innovación, y son procesos que deben adaptarse al cambiante entorno político, social y cultural. Como es el caso de la investigación para productos y servicios innovadores que puedan ofrecer las farmacéutica a la sociedad. Para finalizar y frente a muchas posibilidades que ofrece la industria farmacéutica, se proponen futuros trabajos de investigación:la gestión del Conocimiento (GC) para conocer el status de la empresa a través de la transmisión de información y habilidades a sus empleados, mientras que el conocimiento externo indicará lo que ocurre en el mercado; el análisis de patentes para identificar si lo que se ha patentado en los últimos 5-7 años, está en el mercado al igual que los próximos productos a caducar la patente

The thesis focuses on the competition and concentration of the Czech banking market, using the Competitive Intelligence tools to gain and maintain the competitive advantage. Assessment of the domestic banking market concentration is based on the results of indicators, such as the concentration ratio and Herfindahl Hirschman Index. On the basis of the degree of the competition among the subjects in this segment the attention is given to the process of the Competitive Intelligence which, if implemented properly in the company structure, ensures the bank to gain and maintain the competitive advantage. Possible areas of interest are also mentioned, systematic monitoring of these areas enables the bank to take timely actions responding to changes in the competitor strategy and leading to improve relationships with clients.

A inteligência competitiva é reconhecida como um processo sistemático, composto de fases inter-relacionadas que visam a análise de dados e informações, para suportar tomadas de decisões estratégicas. Contudo, a utilização dos resultados gerados pela inteligência competitiva está associado à cultura da informação, ligada aos valores, normas e atitudes com relação à informação e à aprendizagem organizacional. Esse conjunto de variáveis pode estar relacionado ao desempenho das organizações que atentam para o processo de inteligência competitiva. Dado ao evidente relacionamento destes constructos, a presente dissertação possui o objetivo de analisar a relação entre a inteligência competitiva, a cultura da informação, a aprendizagem organizacional e o sua influência no desempenho em empresas do setor vitivinícola. A pesquisa foi realizada com uma abordagem quantitativa, natureza aplicada e com objetivos descritivos, junto às empresas vitivinícolas localizadas nos municípios da Serra Gaúcha. O procedimento adotado foi o levantamento do tipo survey, por meio de instrumento de pesquisa de escalas validadas em estudos anteriores. Os resultados indicaram a existência da relação entre a inteligência competitiva, cultura da informação, aprendizagem organizacional e desempenho, no entanto, atitudes e comportamentos relacionados a consciência da inteligência competitiva, com vistas a promover um ambiente e processos propícios ao desenvolvimento da aprendizagem, servirão suporte ao processo de inteligência competitiva e, consequentemente, na melhora do desempenho da empresa. / Competitive intelligence is recognized as a systematic process, with interrelated phases that aim to analyze data and information, in order to support strategic decision making. However, the use of the results generated by competitive intelligence is conected to information culture, linked to values, norms and attitudes regarding information and organizational learning. This set of variables may be related to the performance of organizations that engage in the competitive intelligence processes. In this context, this dissertation aims to analyze the relation between competitive intelligence, information culture, organizational learning and performance. The research was carried out with a quantitative approach and descriptive objectives, in the wine companies located at Serra Gaúcha, with the support of the Brazilian wine institute. The survey procedure was adopted, with research instrument validated in previous studies. The results showed that there is a relation between competitive intelligence, information culture, organizational learning and performance, however, attitude and behaviors related to the awareness of competitive intelligence, aimed to promote an environment and processes to develop learning, will sustain the process of competitive intelligence and, consequently, improving the company's performance.

A inteligência competitiva é reconhecida como um processo sistemático, composto de fases inter-relacionadas que visam a análise de dados e informações, para suportar tomadas de decisões estratégicas. Contudo, a utilização dos resultados gerados pela inteligência competitiva está associado à cultura da informação, ligada aos valores, normas e atitudes com relação à informação e à aprendizagem organizacional. Esse conjunto de variáveis pode estar relacionado ao desempenho das organizações que atentam para o processo de inteligência competitiva. Dado ao evidente relacionamento destes constructos, a presente dissertação possui o objetivo de analisar a relação entre a inteligência competitiva, a cultura da informação, a aprendizagem organizacional e o sua influência no desempenho em empresas do setor vitivinícola. A pesquisa foi realizada com uma abordagem quantitativa, natureza aplicada e com objetivos descritivos, junto às empresas vitivinícolas localizadas nos municípios da Serra Gaúcha. O procedimento adotado foi o levantamento do tipo survey, por meio de instrumento de pesquisa de escalas validadas em estudos anteriores. Os resultados indicaram a existência da relação entre a inteligência competitiva, cultura da informação, aprendizagem organizacional e desempenho, no entanto, atitudes e comportamentos relacionados a consciência da inteligência competitiva, com vistas a promover um ambiente e processos propícios ao desenvolvimento da aprendizagem, servirão suporte ao processo de inteligência competitiva e, consequentemente, na melhora do desempenho da empresa. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2017-09-29T17:55:17Z No. of bitstreams: 1 Dissertacao Juliano Uecker de Lima.pdf: 1478158 bytes, checksum: 5a22cc441e130bc9004659c1306fb5e0 (MD5) / Made available in DSpace on 2017-09-29T17:55:17Z (GMT). No. of bitstreams: 1 Dissertacao Juliano Uecker de Lima.pdf: 1478158 bytes, checksum: 5a22cc441e130bc9004659c1306fb5e0 (MD5) Previous issue date: 2017-09-29 / Competitive intelligence is recognized as a systematic process, with interrelated phases that aim to analyze data and information, in order to support strategic decision making. However, the use of the results generated by competitive intelligence is conected to information culture, linked to values, norms and attitudes regarding information and organizational learning. This set of variables may be related to the performance of organizations that engage in the competitive intelligence processes. In this context, this dissertation aims to analyze the relation between competitive intelligence, information culture, organizational learning and performance. The research was carried out with a quantitative approach and descriptive objectives, in the wine companies located at Serra Gaúcha, with the support of the Brazilian wine institute. The survey procedure was adopted, with research instrument validated in previous studies. The results showed that there is a relation between competitive intelligence, information culture, organizational learning and performance, however, attitude and behaviors related to the awareness of competitive intelligence, aimed to promote an environment and processes to develop learning, will sustain the process of competitive intelligence and, consequently, improving the company's performance.

The motivation that originated this work was the desire to create an invasion team sports simulator capable of applying user defined strategies to guide the behavior of the agents in the simulation. With this objective in mind we created a formal strategy model to describe complex team behavior and developed methods of using that model to calculate collective plans. We defined both the strategy model and the planning methods in a broad manner that can be applied in many different domains. Then we defined a basketball simulation domain and implemented our methodology to develop a simulator. We also present a control system architecture that is compatible with our proposed planner and show how we implemented it to create the basketball simulator. The formal strategy model we developed can be used to represent team behavior, analyze real world events and create simulations. We developed a strategy design tool that allows the end user to create and visualize team strategies for basketball. Finally, we developed a system that interprets the user generated strategies and creates a basketball match simulation of the described behavior. We also proposed a methodology for the development of simulation systems involving multiple intelligent agents. Our recommended control system architecture separates the many layers of control, which simplifies the development process and results in a naturally expansible system. In this thesis we have provided a novel approach to collective behavior simulation utilizing user input as a guide to the strategy planning. Both the theory and methods developed have been tested through the implementation of a basketball simulator and the results were satisfactory. We believe this is a seminal work that will lead to many interesting developments, both in the realm of sports and in broader domains. / A motivação que deu origem a esse trabalho foi um desejo de criarmos um simulador de esportes de invasão coletivos capaz de aplicar estratégias definidas pelo usuário para guiar o comportamento de agentes na simulação. Com esse objetivo em mente nós criamos um modelo formal de estratégia para descrever comportamentos complexos em equipe e desenvolvemos métodos para usar esse modelo no cálculo de planos coletivos. Definimos o modelo e os métodos de planejamento de uma forma abrangente que pode ser aplicada em muitos domínios diferentes. Definimos um domínio para a simulação de partidas de basquete e implementamos nossa metodologia para desenvolver um simulador. Também apresentamos uma arquitetura de controle que é compatível com o planejador proposto e mostramos como implementá-la na criação de um simulador de basquete. O modelo formal que desenvolvemos pode ser usado para representar comportamento coletivo, analisar eventos reais e criar simulações. Desenvolvemos um desenhador de estratégia que permite que o usuário final desenhe e visualize estratégias de equipes de basquete. Finalmente, desenvolvemos um sistema que interpreta o conteúdo gerado pelo usuário e cria uma simulação de basquete usando o comportamento descrito. Propusemos também uma metodologia para o desenvolvimento de sistemas de simulação envolvendo múltiplos agentes inteligentes. Nossa arquitetura de controle separa as várias camadas de controle, simplificando o processo de desenvolvimento e resultando em um sistema naturalmente expansível.

The motivation that originated this work was the desire to create an invasion team sports simulator capable of applying user defined strategies to guide the behavior of the agents in the simulation. With this objective in mind we created a formal strategy model to describe complex team behavior and developed methods of using that model to calculate collective plans. We defined both the strategy model and the planning methods in a broad manner that can be applied in many different domains. Then we defined a basketball simulation domain and implemented our methodology to develop a simulator. We also present a control system architecture that is compatible with our proposed planner and show how we implemented it to create the basketball simulator. The formal strategy model we developed can be used to represent team behavior, analyze real world events and create simulations. We developed a strategy design tool that allows the end user to create and visualize team strategies for basketball. Finally, we developed a system that interprets the user generated strategies and creates a basketball match simulation of the described behavior. We also proposed a methodology for the development of simulation systems involving multiple intelligent agents. Our recommended control system architecture separates the many layers of control, which simplifies the development process and results in a naturally expansible system. In this thesis we have provided a novel approach to collective behavior simulation utilizing user input as a guide to the strategy planning. Both the theory and methods developed have been tested through the implementation of a basketball simulator and the results were satisfactory. We believe this is a seminal work that will lead to many interesting developments, both in the realm of sports and in broader domains. / A motivação que deu origem a esse trabalho foi um desejo de criarmos um simulador de esportes de invasão coletivos capaz de aplicar estratégias definidas pelo usuário para guiar o comportamento de agentes na simulação. Com esse objetivo em mente nós criamos um modelo formal de estratégia para descrever comportamentos complexos em equipe e desenvolvemos métodos para usar esse modelo no cálculo de planos coletivos. Definimos o modelo e os métodos de planejamento de uma forma abrangente que pode ser aplicada em muitos domínios diferentes. Definimos um domínio para a simulação de partidas de basquete e implementamos nossa metodologia para desenvolver um simulador. Também apresentamos uma arquitetura de controle que é compatível com o planejador proposto e mostramos como implementá-la na criação de um simulador de basquete. O modelo formal que desenvolvemos pode ser usado para representar comportamento coletivo, analisar eventos reais e criar simulações. Desenvolvemos um desenhador de estratégia que permite que o usuário final desenhe e visualize estratégias de equipes de basquete. Finalmente, desenvolvemos um sistema que interpreta o conteúdo gerado pelo usuário e cria uma simulação de basquete usando o comportamento descrito. Propusemos também uma metodologia para o desenvolvimento de sistemas de simulação envolvendo múltiplos agentes inteligentes. Nossa arquitetura de controle separa as várias camadas de controle, simplificando o processo de desenvolvimento e resultando em um sistema naturalmente expansível.

L’objectif de ce travail est d’appliquer le concept d’observatoire à un système éducatif comme outil d’aide à la décision basé sur la visualisation de l’information. Pour cela, nous avons développé l’Observatoire Dynamique appliqué au Système Éducatif (ODSE) que nous avons appliqué au système éducatif camerounais.Notre démarche descriptive part du fait que pour décider, il faut comprendre et pour comprendre, il faut observer et analyser. D’une manière ou d’une autre, l’intelligence repose sur le processus d’observation. La prise de décision intervient alors après la compréhension de son environnement. Aussi, l’observation se transforme-t-elle en connaissances avec le sens donné aux choses et la détermination de ce qu’il faut faire. Or l’analyse et la compréhension de l’environnement diffèrent d’un individu à autre ; la prise de décision est alors influencée par des facteurs externes telles les pressions politiques, culturelles et/ou sociales. Sachant que c’est l’information dont on dispose orientant le processus et le choix de la résolution d’un problème décisionnel, nous avons pensé qu’il est important de disposer d’un outil qui éclaire le décideur dans le processus décisionnel pour une prise de position rapide et sans risque ou tout au moins en minimisant la part d’incertitude dans la prise de décision. Cet outil offrant la transparence dans le traitement, la clarté dans le processus de collecte et la communication de l’information et la précision dans la prise de décision qui est basée sur des informations fiables. Tel un observatoire, il sert d’instrument de veille et de pilotage à travers lequel, le décideur observe, analyse et oriente sa décision en fonction du comportement d’un ou de plusieurs indicateurs. Le résultat restitué sous une forme visuelle permet de générer des indicateurs à partir de la masse de données dont dispose le décideur.Notre travail a été guidé par le concept d’intelligence économique qui offre une méthodologie de mise en œuvre d’un processus rationnel par l’utilisation de l’information et il se situe au niveau des approches du choix satisfaisant et du processus rationnel de décision exposés par Falque et Bougon. / The aim of this work is to apply the concept of observatory in educational system as a tool for decision support based on the visualization of information. For this, we have developed the Dynamic Observatory applied to the Education System (ODSE) that we have applied to the Cameroonian educational system. Our descriptive approach is based on fact that to decide, one must understand, and to understand, we must observe and analyze. In one way or another, intelligence is based on the observation process. The decision comes after understanding its environment. Also, the observation is turned into knowledge with the given meaning to things and determining what to do. But the analysis and understanding of the environment differ from one individual to another; the decision is then influenced by external factors such as political pressures, cultural and / or social. This being the information we have for steering the process and the choice of solving a decision problem, we thought it important to have a tool that assists the decision maker in the decision process for making quick and safe decisions or at least minimizing the degree of uncertainty in decision chosen. This tool provides transparency in processing and clarity in the process of information collection. Such an observatory, it serves as an instrument for monitoring and control through which the decision-maker observes, analyzes and orients its decision based on the behavior of one or more indicators. The result returned is in a visual form to generate indicators from the mass of data available to the decision maker. Our work has been guided by the concept of competitive intelligence that provides a methodology for implementing a rational process through the use of information and it is based on the approaches of “satisfactory” choice and rational decision process from the work of Falque and Bougon.

La compréhension des dynamiques d’un environnement, qu’elles soient technologiques ouconcurrentielles, tient une place importante dans les réflexions sur l’adaptation et la survie des firmes.Dans le cas de l’avionique, les bouleversements des années 2000 sont les conséquences de profondschangements dans ses deux secteurs de référence, l’aéronautique et l’électronique, ce qui amène leDépartement Calculateurs de la Division Avionique du Groupe Thales à s’interroger sur sa capacité àsaisir ces changements. Dans ces travaux, nous proposons d’examiner l’un de ces mécanismes, lescapacités dynamiques sensing (définies comme les aptitudes déployées par les firmes pour adapter lesroutines et capacités organisationnelles) et de l’opérationnaliser au travers de la capacité d’intelligencetechnologique.Par l’étude du déploiement de cette capacité au sein du Département, nous montrons en quoil’intelligence technologique est une capacité participant du processus d’apprentissage de la firme,déployée par les managers pour agir sur les processus de définition des Politiques Produits. Pouratteindre cet objectif, nous avons adopté une démarche de recherche-intervention (menée dans le cadred’une Convention Industrielle CIFRE) s’articulant en deux temps. Premièrement, nous montrons autravers de l’opérationnalisation de la capacité d’intelligence technologique au sein du Département quecette dernière sert les managers dans la définition des Politiques Produits. Deuxièmement, les résultatsdes études techniques menées pour ce déploiement contribuent à la compréhension des dynamiquesscientifiques et techniques du secteur avionique. / The understanding of the scientific dynamics of an environment, whether technological orcompetitive, occupies a predominant place in the discussion of adaption and survival of firms. In thecase of avionics, the upheaval in the 2000’s is the consequence of profound changes in its two mainsectors, aeronautics and electronics. This drove the Computer Department, part of the AvionicsDivision of Thales Group, to question its ability to handle these evolutions. In this thesis, we examineone of these mechanisms, the sensing dynamic capability (defined as the aptitudes deployed by firmsin order to adapt routines and organizational capabilities) and we put it into practice throughtechnological intelligence capability.By studying the deployment of this ability inside the Department, we show how technologicalintelligence contributes to the learning process of the firm, as it is used by managers in order toinfluence the selection process of Product Policy. In order to achieve this, we adopted a researchinterventionmethodology (with the support of an industrial agreement CIFRE) based on two steps.First of all, we show that through the operationalization of the technological intelligence ability in thedepartment, managers put the latter to use in the selection of product policies. Secondly, the results ofthe technical studies conducted for this deployment add to the understanding of the scientific andtechnological dynamics of the avionics sector.