Background: In the current marketing landscape, the integration of emotional appeal strategies in advertising has become increasingly prevalent. Emotion marketing aims to forge a deep connection between the consumer and the brand by evoking feelings. However, the effectiveness of emotion marketing is accompanied by significant ethical considerations. These concerns include the potential for influencing attitude and perception, leading consumers to either accept or reject the stimuli they experience. As emotion marketing continues to evolve, it is crucial to address these ethical issues to ensure ethical and strategic advertising practices. Purpose: The purpose of this research is to explore the ethical considerations of emotional appeal strategies in commercials. Method: To thoroughly investigate the field, a qualitative approach was employed. This involved conducting 12 semi-structured interviews to collect detailed data. Subsequently, a coding method based on grounded theory was utilized to convey the essence of the empirical material. The resultant categories and themes derived from this coding process were then employed in the analysis. Findings: The study identifies seven main ethical considerations in emotion marketing, grouped into representation issues and emotional and cognitive effects. Representation issues include stereotypes, misrepresentation, misportrayal, and improper narration. Emotional and cognitive effects involve uncertainty, manipulation tactics, and unclear motives. These findings emphasize the need for transparency, accountability, and responsibility in advertising. Conclusions: A proposed conceptual and practical framework guides researchers and marketers in balancing emotional engagement with ethical responsibility, promoting positive social values and building consumer trust.

Yes / In this article I look at the emotional effects of alienation in modern capitalist societies. I begin by considering Marx’s theory of alienation, focusing especially on the alienation between people and between them and the social institutions to which they should be connected. In this way, alienation is understood as a form of estrangement within social relations and I draw out the emotional implications of this, in terms of the relations between people and in the way people feel about their own self. This is enhanced through an understanding of emotions as relational phenomena, a position highly attuned to Marx’s own mode of social analysis. I then illustrate and develop this understanding of alienation and emotion by drawing on the empirical examples of political relations and property relations in the UK, concluding with a discussion of what this tells us about alienation and emotion in contemporary capitalist societies.

No / This article aims to understand how emotions are integral elements in relations of power and government, with particular reference to the `War on Terror' declared by many Western governments after the events of 11 September 2001. In particular, I analyse two incidents within this: the peace demonstration against the Iraq war in London, 2003, and the aftermath of the Madrid train bombings in Spain, 2004. Using newspaper reports of these two incidents, I analyse how emotions were used by governments to try to direct the conduct of the population along with the uncertain reaction to this. Using Foucault's insights on power along with the theoretical work of Durkheim, Arendt and Nussbaum, I argue the evidence indicates that the emotions which run through relations of power are complex and ambivalent, motivating resistance and opposition to government as much as compliance.

This research examines the effects of consumer motivation during an interpersonal sales encounter. The research proposes that a consumer's motivational mind-set affects the consumer's cognitive appraisal of the salesperson and the consumer's subsequent emotional response. Of primary interest is the interaction between a consumer's motivation and a salesperson's behavior. A main thesis of this research is that a congruency mechanism operates between the consumer and the salesperson during a sales encounter. Depending on the consumer's mind-set and the behavioral orientation of the salesperson either a congruent or an incongruent situation will be perceived by the consumer. Based on the congruency mechanism it is proposed that cognitive appraisals concerning goal facilitation will arise that will subsequently trigger specific emotional responses and behavioral outcomes. / Ph. D.

Recent research on the neuropsychology of emotion and pain has indicated that emotion and pain are complex processes that may substantially influence each other. Disorders of negative emotion and pain are known to co-occur (Delgado, 2004); however, it is not clear whether negative emotional conditions lead to pain or whether increased pain experiences lead to negative emotion. Further, certain negative emotions, such as hostility or anger, may produce differential effects on the experience of pain, such that they may lead to an increase in pain or a decrease in pain. An increase or decrease in pain perception may lead to altered behavioral, cognitive, and neuropsychological effects in high hostility. In order to more clearly examine the aforementioned relationships, the current experiment examined auditory emotion perception before and after cold pressor pain in high and low hostile men. Additionally, quantitative electroencephalography (QEEG) was used to measure changes in cerebral activation as a result of auditory emotion perception and cold pressor pain. Results indicated that identification of emotion post-cold pressor differed as a function of hostility level and ear. The high hostile group increased identification of stimuli at the right ear after cold pressor exposure, while the low hostile group increased identification of stimuli at the left ear after cold pressor exposure. Primary QEEG findings indicated increased left temporal activation after cold pressor exposure and increased reactivity to cold pressor pain in the high hostile group. Low hostile men had a bilateral increase in high beta magnitude at the temporal lobes and a bilateral increase in delta magnitude at the frontal lobes after the cold pressor. Results suggest decreased cerebral laterality and left hemisphere activation for emotional and pain processing in high hostile men. / Ph. D.

This investigation examined the effects of emotion and lateralized presentation of a list of affective words on the learning of that list. This investigation also attempted to assess the separate influences of emotion and arousal on verbal performance. Experiment I was a 2x2 factorial design: two types of pictures from the International Affective Picture System (IAPS), negative or neutral and two gender conditions, male and female. Experiment I was used to verify that the IAPS results in an emotional response. Heart rate (HR) and skin conductance level (SCL) were measured during IAPS presentation. Emotion was assessed after IAPS presentation. Results showed the negative IAPS condition elicited significantly greater increases in SCL and decreases in HR, less self-reported of pleasantness and more self-reported activation than the neutral IAPS condition. Women had significantly lower SCL and higher HR than men; men and women did not differ in reported emotion. Experiment I verified that the negative IAPS elicit changes in SCL and negative emotion in men and women. Experiment II was a 2 x 2 x 2 mixed factorial design: two types of IAPS (negative or neutral), two AAVL conditions (positive and neutral AAVL words or negative and neutral AAVL words) and two presentation conditions (AAVL presented to the left ear (LE) or right ear (RE)). The measure of performance on the AAVL was the number of correct responses. HR and SCL were measured during presentation of the IAPS and of the AAVL. In the negative IAPS condition, performance on negative AAVL was significantly better than that for the positive AAVL; for presentation of the AAVL to the RE, performance on the negative AAVL was significantly better than that for the positive and neutral AAVLs. IAPS condition or ear of presentation alone did not significantly impact on AVVL performance or on SCL and HR during the recitation of the AAVL. Evidence showed that the effect of emotion on performance is a function of mood congruent processing and possibly the allocation of hemispheric resources. / Ph. D.

Sixteen couples in which one of the partners met criteria for Somatoform Disorder or Undifferentiated Somatoform Disorder as determined by the SOMS and who scored less than or equal to 101 on the Dyadic Adjustment Scale participated in this study. These couples were randomly assigned to 8 sessions of emotionally focused therapy or to a 12-week wait list condition. The purpose of the study was to investigate the effectiveness of emotion focused therapy as a treatment of somatoform disorders. Results suggest that the intervention of emotion focused couples therapy (EFT) was not effective in the treatment of somatoform disorders. A significant effect (.023) was found in the increased reporting of symptoms at posttest. Implications for EFT and marriage and family therapy are discussed. / Ph. D.

The primary goal of the present study was to assess linkages between parents' beliefs about children's emotions, parent-child discourse, and children's independent and interdependent self-construals with sixty 7th and 8th grade children. Children were interviewed with the Self-Guide Questionnaire (Higgins, Klein, & Strauman, 1985) and completed an independent and interdependent reaction time measure (Watson & Quatman, 2005). Children's self-guide responses were coded for independent and interdependent traits and behaviors. Parents completed the Parents' Beliefs about Children's Emotions Questionnaire (Halberstadt et al., 2008) to assess their beliefs about the danger of emotions and parents' and children's roles in emotion socialization. Parents' elaborative reminiscing style and both parent and child emotion labeling were measured through a cooperative game designed to elicit emotion-related discourse. Results showed that girls responded faster to interdependent traits and included more interdependent and connected self attributes than did boys, whereas boys included more independent and unique self attributes than did girls. Parents who believe children can guide their own emotion socialization elaborated less about their children's independent and interdependent memories. Their children who responded more slowly to both independent and interdependent traits, with a stronger effect for independent compared with interdependent traits. The interaction between parents' beliefs about the danger of emotions and about their guidance of their child's emotions was related to girls', but not boys', balance of independent and interdependent traits in their self-construal. Results have implications for identifying beneficial developmental trajectories of positive adjustment and mental health. / Ph. D.

This study proposed an experimental test of theoretical models related to emotion and space representation in the brain. Previous research has established that emotion is represented, processed, expressed, and regulated largely by the right hemisphere. Furthermore, there is evidence from experimental paradigms and clinical case reports to suggest that the same hemisphere plays a dominant role in the processing of external space. A conceptual difficulty of clinical and neural network overlap arises when right hemisphere disorders of emotion are compared with those of spatial representation. The current experiment tested some of these hypotheses about emotion regulation and spatial representation in the right hemisphere using nonclinical subjects under a cortical stress paradigm designed to mimic the conditions of cortical duress. An additional goal was an extension of a previous study that examined emotional influence on spatial orientation. Results did not support our initial hypotheses. Subsequent analyses did provide some evidentiary support for some theories related to emotion and brain function. Additionally, patterns of subject performance were observed that support traditionally held theories of differential hemispheric function with regard to emotion and spatial behavior. These findings are discussed within the context of theories of emotion, spatial function, and disorders secondary to right hemisphere damage. / Doctor of Philosophy / This is a study examining the role of emotion and stress on the allocation of attention in the individual’s external environment. Further examined was the role that brain systems involved in attention, emotion, and spatial representation and the correlation with brain damage and syndromes that result in disruption to these systems. Conceptual difficulties regarding overlapping brain areas that contribute to different functions serve as the foundation for understanding both how these systems work and the behavioral manifestations of their dysfunction. Finally, further elucidating the role of these neural systems in contributing to self-awareness, emotion regulation, and the representation of external space was the ultimate objective of this study.

Adverse experiences (e.g., child maltreatment, peer victimization) have long-term consequences for emotion regulation (ER) development. Adolescents may be particularly susceptible to these effects due to heightened sensitivity to environmental influences as well as the protracted development of the prefrontal cortex, which includes regions responsible for regulatory efforts. Previous research has indicated that difficulties with ER can be both a precursor to and consequence of adverse experiences, such as child maltreatment and peer victimization. As such, the present study evaluated reciprocal relations between dynamic longitudinal changes within repeated measures of peer victimization and ER across adolescence and into young adulthood and to determine how child maltreatment may predispose youths to these issues. The sample included 167 adolescents (53% male, Mage = 14.07 years at Time 1) who participated in a longitudinal study across five time points, with approximately one year between each assessment. First, we used confirmatory factor analyses to test latent factors of child maltreatment (abuse and neglect), peer victimization, and ER. Then, we used latent change score modeling to examine reciprocal relations between peer victimization and ER. Finally, we added child maltreatment (abuse and neglect) as a preceding predictor of reciprocal relations between peer victimization and ER. Our results offer insights toward developmentally informed longitudinal, transactional models linking child maltreatment and developmental changes in peer victimization and ER in adolescence. Findings of associations between peer victimization and ER support social information processing theory (Dodge and Crick, 1990) by suggesting that adolescent difficulties with ER may confer risk for experiences of peer victimization. Finally, child neglect effects on relational peer victimization in adolescence underscore how early contextual environments may impact later social development, with child neglect predicting developmental change in relational peer victimization during adolescence. / Doctor of Philosophy / Adverse experiences (e.g., child maltreatment, peer victimization) have long-term consequences for emotion regulation (ER) development. Adolescents may be particularly at risk to experiencing negative consequences on ER development given their continued brain development. Previous research has indicated that difficulties with ER can be both a precursor to and consequence of adverse experiences, such as child maltreatment and peer victimization. As such, the purpose of the proposed study was to evaluate how peer victimization and ER are associated across adolescence and into young adulthood and to determine how earlier child maltreatment may predict these associations. The sample included 167 adolescents (53% male, Mage = 14.07 years at Time 1) who participated in a longitudinal study across five time points, with approximately one year between each assessment. Results suggest that both child neglect (maltreatment) and adolescent difficulties with ER may confer risk for experiences of peer victimization during adolescence.