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Consumer surveillance, seen in the social sorting capabilities of loyalty marketing, is gendered. Using Canadian examples, gender is added to the existing literature on social sorting in relation to class (Burrows and Gane 2006; Parker, Uprichard and Burrows 2007) and racial or ethnic background (Gandy 1993; 1996; 2006a; 2006b; 2010; 2011). The prevalence of loyalty programs in Canada raises some significant issues regarding social sorting, as they tend to allocate unequal life chances and choices based on certain aspects of individuals’ profiles, allowing retailers to focus their efforts and resources toward their most desirable clientele. It is important to consider the role that gender plays in loyalty marketing in order to understand how being labelled a ‘man’ or a ‘woman’ can influence how one’s personal information is categorized and utilized by companies. As these programs use data mining and social sorting techniques to attract preferred customers, men and women are targeted in different ways by different loyalty marketing schemes, depending on the perceived value of their digitized profiles. The findings of the 2006 Globalization of Personal Data survey are interrogated for a background analysis of gender and loyalty. A statistical analysis of the Canadian responses investigates whether membership rates and popular attitudes about loyalty programs vary significantly between different demographic groups. / Thesis (Master, Sociology) -- Queen's University, 2013-06-26 10:41:49.585

Background: Gender Variance (GV) is an experience that the gender assigned at birth is different to one’s preferred gender identity. It includes the possibility of a preferred gender identity being different to either male or female. It is reported that around 4000 people per year access care from the NHS in relation to GV (Gender Identity Research and Education Society (GIRES), 2009) and both the physical and psychological elements of these experiences is well documented. However, little research specifically explores how Gender Variant (GVt) people make sense of their experiences and construct meaningful expression of their preferred identity. The aim of this study is to further the understanding of GV with a view to considering the implications for service provision to this population. Methodology: The study employed a qualitative method that explored the narratives of the participants. A purposive sample of seven participants self identified as GVt was recruited for a single interview. The interviews used a topic guide to elicit the narratives that these people tell about their experiences. All interviews were audio-recorded, transcribed, and analysed using a narrative approach to explore what the participants said and the way they said it. This was then situated within the local and broader social contexts within which the narratives exist. Analysis and findings: The findings are presented through a global impression of each of the individual narratives and then through discussion of the similarities and differences in relation to the collective storylines. Particular attention is paid to the identity construction and the emotional experiences that take place during the interviews. These two elements are told within and through each of the storylines. The local and wider narratives available to the participants are used to contextualise the analysis and findings, and so are reported within the analysis. The analysis offers the following findings: i) their first experiences of understanding GV was important, leading them to find others who felt the same to gain a sense of hope of a normal life ii) sharing their experiences with others was an anxiety provoking time and was part of a decision making process about treatment and establishing an acceptable gender expression iii) relationships with family, friends, peers and members of their social context influence sense making and identity constructions of GVt people and typify the challenges faced within their GVt experiences. Some of these challenges were reported as ongoing and illustrated throughout the stories of the day to day lives of the participants iv) for these participants distressing emotional challenges were often situated in the past and participants spoke of ‘overcoming’ challenges. This offered a counter to the more dominant isolation and loneliness narratives within the literature on GVt experiences The findings of the study are discussed in relation to its clinical implications, the strengths and limitations of the methodology, and directions for future research.

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This thesis examines the importance of the musical score in creating a film's meaning, through an analysis of the musical scores to several recent Hollywood movies. To show how film music is ideologically loaded, this thesis takes the case of the new, ultra-violent film (anti)heroine and demonstrates how the musical score works to explain, excuse or undermine her violence so that she can remain situated within the standard gender codes of Hollywood film. To do this, the theoretical section first discusses issues about the representation of femininity and the pleasures of movie violence, and then continues with a discussion of theories of musical meaning, both within and without film scores. The analysis section examines the scores to several well-known mainstream Hollywood movies, dividing the heroines into either action heroines or fatal femmes, to show firstly how these women potentially transgress gender codes, and how the music is employed - along with other filmic elements - to lessen the threat of the female character's transgression. It examines the presentation of women as mothers, victims, lesbians and jezebels - all of which roles act to frame the active heroine within some acknowledged stereotype. Finally, the thesis addresses the question of how specific this phenomenon is to Hollywood, by examining the scores to a test-case French film and its Hollywood remake. Through the analyses contained within this thesis, I show how violent Hollywood women are still subject to ideologies which position women as passive and specifically as non-violent, and that the musical score is a particularly effective means of neutralising their potential transgression of gender norms.

<p> This study interprets the public perceptions of feminism and gender equality in Nigeria as reflected in the media. In recent times, the issue of gender equality has been subject to numerous debates in Nigeria. My interest in this issue stems from the increased awareness of feminism and a growing feminist movement in the country. This thesis details the popular opinions on feminism found on Nigerian blogs, online newspaper columns, social media and the likes. The purpose of this research was to (1) analyze feminism as a discourse in the Nigerian society (2) identify the existing gender issues (3) contribute to the growing body of transnational feminism. The findings reveal the dynamic interplay of gender and culture. The main discourses are centered on the relevance/irrelevance of feminism and the advocacy for the girl child rights. These findings have implications for the larger discourse regarding the correlation between culture and gender equality. Furthermore, findings indicate that issues concerning gender inequality is mostly linked with the cultural expectations of the particular society.</p>

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In the field of gender based violence prevention more and more emphasis is being put on preventative efforts through attitude change. This study is the result of a minor field study in Rwanda and analyzes the mechanisms that are present during the process of attitude change. The purpose of this study is to isolate the mechanisms within this process. The study applies feminist theory and process tracing though elite interviewing. The analysis is built on 14 interviews with field officers working for the organization Rwanda Men's Resource Center as instructors on a gender based violence prevention program. It was found that attitude change is more likely when participants feel equal and not threatened, as well as when they were able to draw their own conclusions and be agents of their own ideas. Furthermore, when exposed to new ideas concretely through their personal relationship with a trainer, to their spouses, and through take-home exercises, participants gained new insights. To be successful the program required a long term commitment to the subject at hand. Ultimately, this signals that attitude change is a long and continuous process- of which lasting results can be achieved through continued reinforcement.