Global ETD Search

111	The efficacy of advertising expenditures: the consumers’ view. Sievwright, E. C. January 1951 (has links) The weave of life is a complexity of ethical and economic decisions. The 'design for living', the pattern which would be recorded in the annals of time should anyone take the trouble, is essentially the changing system of 'ends' towards which our endeavours have been directed over the years. [...] Economics. Advertising.
112	From incest to narcissism : the ideological evolution of child imagery in advertising Gideon, Valerie. January 1996 (has links) The thesis undertakes a historical evolution of thought and ideology about the child in Western society with the final aim of contextualizing current images of the child in advertising. Throughout this evolution, ideologies of "innocence" and "experience" are articulated over the child in varying ways, defining the child as Nature, original sin, salvation, etc. The parent-child relation is analyzed according to the determining components of narcissism, the Oedipal wish and the incest taboo. The taboo's role in social organization is studied to determine how it has evolved in a consumerist society. Evolution of child imagery begins with manifestations of the incest theme in mythology and literature. The Romantic child is then contrasted to the Victorian child, revealing a "subversive echo" to child innocence. Power structures directed at controlling the child are reinforced in the modern and post-industrial families, the media and consumerism. Finally, the child in advertising is profiled within a mainly poststructuralist and psychoanalytic framework. Children in advertising.
113	Text strategy as an interactional feature in the corporate brochure : an English-French contrastive textology McLaren, Yvonne January 1999 (has links) No description available. 410 Advertising
114	Ren shi guang gao bei hou de wen hua jia zhi guan : yi nei rong fen xi tan tao Zhongguo da lu ji Xianggang de hu fu / hua zhuang pin za zhi guang gao zhong biao da de "yang hua" jia zhi / Xiao, Yunqi. January 2005 (has links) (PDF) Thesis (M.A.)--Hong Kong Baptist University, 2005. / Dissertation submitted to the School of Communication. Includes bibliographical references (leaves 45-49).
115	Best practices for training advertising expatriates Chambers, Emma. January 2007 (has links) (PDF) Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2007. / Includes bibliographical references. Advertising agencies
116	Die deutsche und tschechische Werbesprache : verbale Strategien in deutschen Slogans und ihre Parallelen in der tschechischen Werbung / Jilkova, Hana. January 2007 (has links) Habilitation - Südböhmische Universität, Ceske Budejovice, 2007. / Includes bibliographical references (p. 391-399).
117	Consumer control and customization in online environments an investigation into the psychology of consumer choice and its impact on media enjoyment, attitude, and behavioral intention / Bright, Laura Frances, January 1900 (has links) Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references. Internet advertising.
118	Selling to the "Central Kingdom" : a survey of international advertisers in China / Yin, Jiafei, January 1997 (has links) Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references. Also available on the Internet. Advertising Advertisers
119	The effectiveness of the length of commercials in different types of television programs Jeong, Yongick. January 1900 (has links) Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2007. / Adviser: Joe Bob Hester. Includes bibliographical references. Television advertising.
120	Industrial advertising and sales promotion (Advertising and selling industrial goods) Reed, Vergil Daniel, January 1900 (has links) Thesis (Ph. D.)--Columbia University, 1936. / Vita. Published also without thesis note under title: Advertising and selling industrial goods. Bibliography: p. 271-281. Advertising. Marketing.

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