This research documents the design, development and delivery of a two year programme of creative problem solving (CPS) workshops which were incorporated into the syllabus of the BA (Hons) Advertising course at Southampton Solent University. The initial phase of this research involved an examination of creative problem solving techniques and approaches, together with the teaching, learning and assessment sttrategies employed to evaluate creative products, processes and individuals themselves. This is supplemented by an audit of course content across other advertising degree programmes within the United Kingdom and an extensive survey of senior advertising creatives and account executives, examining the qualities they seek in undergraduate recruits. This three-pronged approach, focusing on research into creativity, current practice in advertising education and the requirements of the advertising industry provided the practical and theoretical framework on which the programme was subsequently designed. The second phase of the research, examines the impact of the programme on the creative performance of the students participating in the workshops. The results of divergent thinking tests administered before and after the first year of the programme, together with journal entries and observational notes made at the time of delivery, provide evidence that structured training in the use of CPS techniques can enhance creative ability and promote originality and creative fluency. A new theoretical model to explain the dynamic relationship between frequency, relevancy and originality of ideas is proposed together with various strategies for stimulating ideas and sustaining the frequency of idea generation. Subsequent to this, the research identifies new techniques for idea generation and proposes alternative systems for briefing creatives and fostering creativity in higher education and the workplace.

No description available.

(in English): Thesis describes advertising in the broader context as a part of commercial marketing and marketing communications, summarizes the definitions and looks at advertising. Introduces to the history of advertising in the world and in the Czech Republic. Talks about the legislative adjustment, self- regulation and institutionalization of advertising in the Czech Republic. Own research focuses on young people's (Generazion Y) attitudes towards the advertising and its impact on them, using different sociodemographic characteristics. Powered by TCPDF (www.tcpdf.org)

Thesis describes advertising in the broader context as a part of commercial marketing and marketing communications, summarizes the definitions and looks at advertising. Introduces to the history of advertising in the world and in the Czech Republic. Talks about the legislative adjustment, self- regulation and institutionalization of advertising in the Czech Republic. Own research focuses on young people's (Generazion Y) attitudes towards the advertising and its impact on them, using different sociodemographic characteristics. Powered by TCPDF (www.tcpdf.org)

<p>The purpose of this study is to provide the view on the online advertising’s characteristics during the present financial crisis in Sweden. To achieve the purpose, multiple case study of four main Swedish banks is used with the predominance of descriptive method. The main finding of this study is close interaction between the advertising character and market trends impact. This main observation has a great impact on the character of the analysis and affects almost every functional aspect of the advertising. Besides that, also five other main observations were made. Following them, it is especially worth to mention that advertising can be a source of competitiveness, a way of differentiation or a way of conditioning customer. From all the study findings, clear image of ads typical features, functions and roles in the banks’ prosperity arises.</p>

<p>The purpose of this research focuses on French fashion magazines for women</p><p>to analyse the advertisement of ethnic women for cosmetic products during two months.</p><p>The goal of this research is to find out if ethnic groups are represented in these</p><p>cosmetic’s ads. Then, when ethnic groups are represented, are they associated with ethnocosmetics</p><p>(specialized products) or generalist product.</p>

Thesis (Ph. D.)--Ohio State University, 1983. / Includes vita. Includes bibliographical references (leaves 141-147). Available online via OhioLINK's ETD Center.

The purpose of this research focuses on French fashion magazines for women to analyse the advertisement of ethnic women for cosmetic products during two months. The goal of this research is to find out if ethnic groups are represented in these cosmetic’s ads. Then, when ethnic groups are represented, are they associated with ethnocosmetics (specialized products) or generalist product.

The purpose of this study is to provide the view on the online advertising’s characteristics during the present financial crisis in Sweden. To achieve the purpose, multiple case study of four main Swedish banks is used with the predominance of descriptive method. The main finding of this study is close interaction between the advertising character and market trends impact. This main observation has a great impact on the character of the analysis and affects almost every functional aspect of the advertising. Besides that, also five other main observations were made. Following them, it is especially worth to mention that advertising can be a source of competitiveness, a way of differentiation or a way of conditioning customer. From all the study findings, clear image of ads typical features, functions and roles in the banks’ prosperity arises.

Mobile Advertising is considered to be an unlimited industry in business opportunities, and the relative chain in Taiwan has become mature. When the technology has improved a lot, we should come up with a business model to maximize the potential of mobile advertising. This article focus on the factor of mobile acceptance, and analysis the relationship between acceptance and advertising effect. Also, we observe the effects of involvement and the structure of mobile advertising. We obtained some conclusions as following. 1. The factors that affect mobile advertising are utility, context, the sacrifice of controlling, the cost of receiving and the degree of trust. Especially we view context and the degree of trust are the most important factors of all. 2. The acceptance of mobile advertising will affect the attitude towards advertising, the attitude towards brand and the intention of purchasing.3. The adjust function of involvement between acceptance and advertising effects is not significant. 4. The adjust function of the structure of mobile advertising between acceptance and advertising effects is also not significant.