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This paper shows how airline passenger service necessities can be scrutinized by utilizing Kano's model of quality component and examines the potential advantages that can be accomplished by applying this way to deal with marketing strategy planning. As per Kano's model, quality components can be grouped into three classifications, to be specific must-be, One-dimensional and Attractive needs, contingent upon their capacity to make consumer satisfaction or dissatisfaction. Aftereffects of this review propose that airline passenger service components could be grouped comparable with Kano's model to recognize the most critical passenger service components. Effects of the service components highlights on passenger satisfaction or dissatisfaction have been likewise figured as estimation records for development.

博士（経済） / 16, 300 p. / Hitotsubashi University

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This study explores the notions of 'success' and 'failure' held by senior executives in the UK and Irish airline industry. Previous studies of this industry have tended to be from a positivist perspective, focusing on financial performance at the level of 'airline' or 'airline industry'. This study takes the airline executive as the unit of analysis and is conducted from a phenomenological perspective. A methodology using interviews, causal mapping and postal questionnaires is applied to surface the notions of 'success' and 'failure' and the perception of the causes of 'success' held by board-level airline executives. Standardised data published by the Civil Aviation Authority Economic Research Group is used to establish a range of objective measures, both financial and operational, and these objective measures are compared with the rankings of the senior executives' perceptions of the success of UK and Irish airlines. The research establishes that senior airline executives do not see 'success' in terms of financial objective measures such as Added Value or Operating Ratio; they use profit as the primary financial measure of 'success' and frequently hold notions of 'success' that are based in other functional areas such as operations and marketing. The causes of 'success' are seen as coming from the breadth of functional areas. The influence of HRM factors becomes clearer at deeper levels of abstraction when considering 'success'. There is limited evidence of the stereotyping of perceptions when the success of specific airlines is considered, but not for airlines' success in general. Recommendations for further research into the management of human resources within airlines are made.

The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the concept of linear value chain has recently become unsuitable as a tool to analyze some industries and to uncover many sources of value. The value grid approach allows firms to identify opportunities and threats in a more explicit way than with the traditional value chain model. Until now, there are still not many researchers working on the concept of value grid. Therefore, the purpose of this research is to exemplify the value grid model in airline industry with a case study of Scandinavian Airlines (SAS) and to illustrate its application, the provision of airline industry and content is explored to identify potential strategic implications for Scandinavian Airlines (SAS).

<p>In recent years, large efforts have been put on enhancing effectiveness in organizations. No resources are dispensable, and a dollar saved is a dollar earned. This is probably something that is rather easy to compute and control within the production sector. However, the service sector is another thing, how do we squeeze everything out of the resources in service organizations? This question caught our interest, and made us want to investigate the subject in the context of the airline business, and especially in its interaction with passengers.</p><p> </p><p>We have asked 100 respondents of their opinions of interaction with the airline when traveling by air – from the booking step to disembarking of the aircraft. The respondents were asked about what different attributes they thought were important in every step, and in relation how their real experience really was. By comparing these two factors, we can present the differences between desired and perceived levels of service quality, regarding the interaction with airlines.</p><p> </p><p>Six hypotheses were stated prior to our work. The results were rather expected, with a few exceptions. Our regression analysis told us that we could statistically verify almost everything we had assumed, but falsify parts of some hypotheses. For instance, friendliness in interaction is extremely appreciated throughout the entire process. How is that observed in reality and to who is that necessary? Read the study to find out.</p>

In recent years, large efforts have been put on enhancing effectiveness in organizations. No resources are dispensable, and a dollar saved is a dollar earned. This is probably something that is rather easy to compute and control within the production sector. However, the service sector is another thing, how do we squeeze everything out of the resources in service organizations? This question caught our interest, and made us want to investigate the subject in the context of the airline business, and especially in its interaction with passengers.   We have asked 100 respondents of their opinions of interaction with the airline when traveling by air – from the booking step to disembarking of the aircraft. The respondents were asked about what different attributes they thought were important in every step, and in relation how their real experience really was. By comparing these two factors, we can present the differences between desired and perceived levels of service quality, regarding the interaction with airlines.   Six hypotheses were stated prior to our work. The results were rather expected, with a few exceptions. Our regression analysis told us that we could statistically verify almost everything we had assumed, but falsify parts of some hypotheses. For instance, friendliness in interaction is extremely appreciated throughout the entire process. How is that observed in reality and to who is that necessary? Read the study to find out.

Background:              The environmental impacts of tourism have recently become a high-profile topic due to the increasing amount of attention devoted to issues such as climate change. The harmful effects of aviation, in particular, have led airline companies to adopt proactive sustainability agendas. In light of this, this study seeks to explore the extent of environmental awareness amongst consumers as well as the effects that corporate sustainability measures have on the decision-making process of air travelers. Purpose:                     The purpose of this thesis is to determine whether or not consumers value environmental responsibility within the airline industry and to determine the factors that influence the consumer decision-making process. Method:                      This thesis utilizes a mixed-method approach, with both quantitative and qualitative methods employed. Quantitative data was collected through a survey distributed online and to travelers at Göteborg Landvetter airport, with a total of 95 respondents. Additionally, an in-depth interview was conducted with Stefan Gössling, a prominent researcher within the field of tourism. Findings:                    The results of this thesis reveal relatively low awareness amongst consumers with regard to the environmental actions of airlines. Although consumers appear to have a general knowledge of the negative impacts of air travel, they are reluctant to alter their own flying behavior. Additionally, the results of the survey reveal that consumers are not yet familiar with the concept of eco-friendly flights or the sustainable options that are available to them when purchasing flight tickets.  Ultimately, when buying from airline companies, consumers place greater emphasis on other factors such as costs, services and the availability of desired routes.