This thesis deals with category management of baby food on the Czech market. The goal of the thesis is to determine the theoretical basis of category management and define the category management process. Subsequently, based on the analysis of primary and secondary data, will be characterized the change in current shopping behaviour of mothers. Next goal is to design a general model structure of baby food exposure and through this model to determine whether the current situation on the baby food market, in the field of presentation of products, meets the needs and desires of customers. Primary data will be collected through the quantitative on-line questionnaire survey. The source for the secondary analysis will be the data from the project Market&Media&Lifestyle, market data and shopper behaviour research 2013.

El presente proyecto se realiza con la finalidad de lanzar al mercado una empresa que se encarga de la elaboración de una crema para bebes y niños a bases de productos naturales, tal y como lo es IGTBE Perú o MamaKhuyay el nombre de nuestro principal producto. Esto surge a través de un trabajo de investigación, en el cual se ha identificado como problemática principal que los padres de familia carecían de productos naturales para el cuidado de la piel de sus pequeños. MamaKhuyay tiene como objetivo apoyar a los padres de familia a prevenir que sus hijos sufran de escaldaduras o enfermedades posteriores, causado por la irritación química producida en la piel a causa de la orina y las heces de los pequeños. Nuestro producto actúa como un antiinflamatorio gracias a su componente principal el cual es el extracto de manzanilla. Esta planta brinda diferentes beneficios para la piel debido a las propiedades antiinflamatorias que posee, por lo contribuye con la restauración del equilibrio de la piel inflamada de los niños. Así mismo, nuestra crema también sirve como un hidratante para la piel de los pequeños, además de mantenerla relajada por la esencia de manzanilla que también trae como componente. El presente informe se encargará de presentar todos los experimentos realizados con la finalidad de validar que nuestra propuesta es un negocio escalable e innovador. Así como, mostrar la aceptación del público objetivo a través de las interacciones en redes sociales y realización de ventas en frío. / This project is carried out with the purpose of launching a company that is in charge of developing a cream for babies and children based on natural products, such as IGTBE Peru or MamaKhuyay, the name of our main product. This arises through a research project, in which it has been identified as the main problem that parents lacked natural products for the care of their children's skin. MamaKhuyay aims to support parents to prevent their children from suffering from scalds or subsequent illnesses, caused by chemical irritation caused by the urine and feces of the little ones. Our product acts as an anti-inflammatory thanks to its main component, which is chamomile extract. This plant offers different benefits for the skin due to the anti-inflammatory properties it possesses, thus contributing to the restoration of the balance of the inflamed skin of children. Likewise, our cream also serves as a moisturizer for the skin of the little ones, in addition to keeping it relaxed by the essence of chamomile that it also brings as a component. This report will be in charge of presenting all the experiments carried out in order to validate that our proposal is a scalable and innovative business. As well as, show the acceptance of the target audience through interactions in social networks and realization of cold sales. / Trabajo de investigación

京都大学 / 0048 / 新制・課程博士 / 博士(工学) / 甲第22048号 / 工博第4629号 / 新制||工||1722(附属図書館) / 京都大学大学院工学研究科社会基盤工学専攻 / (主査)教授 中北 英一, 准教授 山口 弘誠, 准教授 田中 賢治 / 学位規則第4条第1項該当 / Doctor of Philosophy (Engineering) / Kyoto University / DFAM

The aim of this thesis was to determine the authenticity of fruit food for infants using molecular and instrumental methods. In the experimental part, plant DNA isolations from fruit leaves (peaches, apricots, plums and apples) and bananas were performed. Further, DNA was isolated also from five commercial products, and from model mixtures that were prepared in terms of content identical to the commercial mixtures. The isolated DNA was characterized and verified by qPCR with plant DNA-specific ITS2 primers. Three triple primer pairs were selected, and their specificity was evaluated when performing multiplex PCR. This method makes it possible to detect more types of fruit in one reaction, reducing the economic and time requirements for detection. As none of the selected primer pairs were sufficiently specific for the apricot, the evidence from the plum and peach was further realized using duplex PCR. High resolution melting curve analysis was used for better DNA type recognition. Subsequently, agarose gel electrophoresis was performed to analyse the fragment lengths. Furthermore, experiments have been made to identify some specific phenolic substances in commercial and model fruit mixtures by HPLC. Since phenolic substances are degradable under unsuitable storage conditions, the presence of individual compounds was not detected by this method.

Bakgrund: Amning främjar hälsan hos både mammor och barn oavse7 var de bor i världen. Syfte: Syftet var a7 undersöka hur mammor i Sverige upplever råden och stödet kring sin amning från hälso- och sjukvårdspersonal. Metod: En intervjustudie genomfördes under våren 2021 med tio kvinnor med erfarenhet av amning, bosa7a i Sverige. Kvinnorna var mellan 27 och 43 år och rekryterades genom sociala medier online. Under intervjun användes en semi-strukturerad frågeguide. Intervjuerna varade mellan 20 och 52 minuter och skedde via datorprogrammet Zoom. Intervjuerna transkriberades och analyserades med innehållsanalys. Resultat: Analysen mynnade ut i två övergripande teman; Empatiskt förhållningssä7 samt Negligerande och okunskap vilka illustrerade kvinnornas upplevelser av personalens bemötande rörande amning. Dessa teman visar a7 närvarande personal som ser varje individ, pålitlig information och a7 bli stärkt i och få tilltro till sin amning skapade tillit till vården, medan stressad eller oengagerad personal, brist på information och hjälp, och känslor av ensamhet gav upphov till en övergripande känsla av övergivenhet. Även hälsoproblem både fysiska och psykiska gjorde a7 amningsperioden kunde kännas tung och svår. Slutsats: Kvinnornas upplevelser av vårdpersonalens bemötande kring amning illustrerar två upplevelsevärldar som handlar om Empatiskt förhållningssä7 versus Negligerande och okunskap, med konsekvenser som kan vara avgörande för hur väl amningen faller ut. Individanpassat amningsstöd är av central betydelse för a7 främja amning. / <p>Betyg i Ladok 210601.</p>

The aim of presented diploma thesis was to characterize baby beverages for early infant feeding. Theoretical part deals with baby foods and beverages including breast milk. Practical part is focused on analysis of active substances in 21 commercially available fruit and herbal instant granular baby beverages and in 3 packaged tea bags for infant and toddler age. To evaluation of antioxidant properties some group parameters were used - total polyphenols, total flavonoids, total antioxidant activity and anthocyanins. All of them were analysed by using spectrophotometrical methods. For identification and quantification of individual phenolic substances was used RP-HPLC/UV-VIS and HPLC/PDA/LC-MS, identification of individual mono- and disaccharides was performed by HPLC/RI. L-ascorbic acid supplemented to some children's drinks was analysed by HPLC-NH2/UV. Protein analysis was performed by Experion microfluidic electrophoresis system (BioRad) and protein concentration was verified by colorimetric method. In general, the highest content of phenolic compounds was shown in tea bags when compared with instant granular beverages that contain mostly added simple carbohydrates. Using contact microbial tests proved immediately after opening and also during manipulation with tea boxes was verified that analysed baby teas are in agreement with strict hygiene requirements for baby beverages.

The topic of this master’s thesis is design of infant incubator. The thesis concerns own design of infant incubator that meet the basic technical, ergonomical and social requirements and also brings a new look and shape as solution to the main topic. The infant incubator is designed in regard to modern materials and technologies.

El presente trabajo de investigación radica en crear una idea de negocio innovadora que pueda llenar una necesidad actual y ser factible de ejecutar. Durante la investigación se pudo identificar mediante entrevistas de profundidad que las madres se encuentran preocupadas por mantener a sus bebes cerca de ellas para brindarles la misma seguridad y protección que sentían antes del nacimiento. Por esta razón nace Ayllu Perú SRL una idea de negocio que consiste en elaborar y comercializar fulares con telares andinos de algodón orgánico. Para el desarrollo del presente trabajo se cuenta con personas con experiencia en administración, finanzas, publicidad y ventas. La inversión total que se requiere para poner en marcha el negocio es S/248,777 soles, de los cuales el 55% será financiado por inversión propia y el 45% por terceros. El proyecto de fabricación y comercialización de fulares con tejido andino es viable porque la tasa interna de retorno 81.10% que ofrece el proyecto supera la rentabilidad exigida por los inversionistas 31.25%. Los inversionistas recuperan su inversión, obtienen la rentabilidad deseada y adicionalmente reciben S/ 157,916.05 expresados en términos del año cero. Consideramos inicialmente que es importante que las ventas estén dirigidas al mercado nacional y posteriormente se evaluará la posibilidad de ingresar al mercado externo. / The present research is about creating an innovative business idea that can fill a current need and is feasible to execute. During the investigation was possible to identify through in-depth interviews that mothers are concerned about keeping their babies close to provide the same safety and protection they felt before to birth. For this reason, Ayllu is a business idea that consists on developing and marketing the organic cotton baby carrier with andean looms. For the development of this project its needed professionals in administration, finance, advertising and sales. The total investment required to start the business is S / 248,777 soles, 55% will be financed by own investment and 45% by third parties. The manufacturing and conversion project of organic cotton baby carriers is viable because the internal rate of return 81.10% offers the project exceeds the profitability demanded by investors 31.25%. Investors recover their investment, receive the desired return and additionally receive S/157,916.05 expressed in terms of year zero. The company considered important that sales are delivered to the national market and then will evaluate the possibility of entering to an external market. / Trabajo de investigación

Purpose: The purpose of particular study is to explore individuals’ perceptions of knowledge sharing and its obstacles in a multigenerational engineering company. This study focuses on two groups of individuals: employees and managers. The perception of knowledge sharing and how differently generations perceive it is covered in this study. The obstacles which could occur during knowledge sharing between different generations in the engineering field are explored. The role of management in knowledge sharing processes is also covered. Methodology: To explore individuals’ perceptions of knowledge sharing and its obstacles in a multigenerational engineering company. A qualitative research approach was applied, using single company case study strategy. The case company is one of the leading construction engineering companies in Latvia. The primary data was gathered by conducting 12 semi-structured interviews, 3 interviews per every generation (Millennial, Generation X and Baby boomer) and 3 interviews with managers. The secondary data was obtained from the company, which included internal documents covering the general information about the company, guidelines and policies. By the usage of primary and secondary data triangulation of the study was reached. Findings: The thesis provides analysis of knowledge sharing and its obstacles within the multigenerational workforce of a construction engineering company. The perceptions of three generational cohorts such as Baby Boomers, Generation X and Millennials are presented. The conceptual framework for the study was built on the basis of three dimensions such as organizational. individual and technological obstacles. Based on the conceptual framework, authors brought up several propositions which supported the analysis process. The analysis showed that there are differences in perception of knowledge sharing and obstacles connected with it between engineers of different generations. Originality: There has not been any research about knowledge sharing between different generations in Latvia nor in Northern Europe, in general. The engineering field is a knowledge intensive sector, therefore knowledge sharing is crucial. Labor force still contains three different generations, thus it is important to explore whether engineering companies in Latvia have faced knowledge sharing obstacles, as it is a rapidly developing sector in this particular country.

This diploma thesis deals with intergenerational cooperation of employees in the field of services, with satisfaction and working effectiveness of elderly employees. The aim of the thesis is to make suggestions and provide recommendations to improve the cooperation of intergenerational employees in the field of services, as well as suggestions that human resources and managers can take to improve the satisfaction and working effectiveness of elderly employees. In the section of quantitative questionnaire research there are applied methods of statistical analysis and in pursuance of qualitative research there are applied methods of semi-structured interviews with employees of selected organisations. The closing part contains suggestions and advice for improvement of inter-generational cooperation and improvement of satisfaction and working effectiveness of elderly employees.