"Little Town Blues" is a novel about a woman burdened by a childhood accident and surviver's guilt. She sneaks into a vacation house on Friday nights to read a novel. Bored with her marriage and her work as a hairdresser, her behavior becomes increasingly riskier.

The topic of the diploma thesis is „Business plan“. Thesis is divided into three main chapters. First chapter includes theory. In the second chapter a full analysis is processed. Third and the last chapter is focused on suggestions for improvement, which are based on outputs from the previous two chapters. In case of this thesis, the suggestion is business plan for starting beauty salon.

The project design processes multifunctional center for leisure and sports. The center is situated in Šternberk and its capacity is about 150 people. There is inter alia the wellness center, with saunas and whirlpool, a fitness, gym and a beauty salon. Architecturally, the object is conceived as paralell blending of three units of a different colors and sizes. As well as all construction compositions are more developed basis for air conditioning systems. Documentation is processed at the level of documentation for building permit.

“If This Shop Could Talk: A Discursive Analysis of The Liberatory Function and Development of African American Beauty Salons and Culture” explores the intersection of political consciousness, aesthetics, and community development engendered in quintessential and atypical locales of African American beauty culture with an emphasis on the African American beauty salon as a discursive space. As it seeks to expand limited understandings of African American beauty culture, this analysis employs Afrocentric, Black Feminist, and Womanist theoretical perspectives as it traverses temporal and geographic boundaries. As proclamations of Black pride and beauty are juxtaposed in present day society against a multitude of headlines that detail stories of discrimination based upon hair, this work addresses matters of how and why Africana women assert such prideful proclamations amidst injustice. How do African American women know that there is power in beauty? Why do African American women believe such a thing? Why do African American women engage in beauty culture and beauty salons? This work focuses on 20th through 21st century America, by exploring Black beauty culture concepts and byproducts including trends, styles, community activism, and consciousness as connected to African history in Kemet, African history in West Africa prior to the Transatlantic slave trade, and African history in America between the 16th and 21st centuries. This work employs discourse analysis and Afronography to reveal and assert the existence of a unique epistemology within Africana women’s beauty culture that has been employed in the subversion of oppression and the assertion of Black female identity in America. An Afronographic research study accompanies this analysis and represents qualitative findings from interviews conducted with women who identify as persons of African descent and members of intergenerational family beauty practice, where women in their families preceded them in beauty service provision. The researcher’s perspective is also included throughout the work as she is a licensed cosmetologist and member of an intergenerational family of beauty practice. Ultimately, this work suggests that there is a unique, significant, and sacred agency that exists in the phenomena, traditions, history, and locations of African American beauty culture which has generated aesthetic creations in hair, skin and nails that rhetorically shift paradigms, in addition to words, actions, and feelings that foster an epistemology that can aid in the liberation of Africans in the United States and abroad. / African American Studies

[pt] Este estudo teve como objetivo analisar a psicodinâmica do trabalho de manicures em salões de beleza, além de identificar as vivências de prazer e sofrimento no trabalho e estratégias defensivas utilizadas por essas trabalhadoras para lidar o sofrimento. O estudo teve um delineamento qualitativo e contou com a participação de doze manicures que trabalham em salões de beleza. A coleta de dados foi realizada através de entrevistas do tipo semiestruturado com um único respondente. Os dados foram submetidos à técnica de Análise dos Núcleos de Sentido (ANS), proposta por Mendes (2007). Nas vivências de sofrimento de manicures em salões de beleza, destacaram-se a sobrecarga de trabalho; o custo físico causado pelos riscos ocupacionais da profissão; o ônus financeiro resultante da compra e da manutenção dos materiais de trabalho; e o desgaste emocional provocado por algumas clientes durante os atendimentos. As vivências de prazer no trabalho indicaram ser resultantes do reconhecimento do trabalho da manicure, por parte dos clientes; da identificação das manicures com as tarefas que executam; e da existência de relações de solidariedade e companheirismo no coletivo de manicures. Foram identificadas três estratégias defensivas individuais, autoaceleração, racionalização e compensação, e uma estratégia de defesa coletiva, relacionada a cooperação. Como consequências observou-se que a precarização do trabalho das manicures entrevistadas tende a potencializar os danos à saúde física e mental dessas trabalhadoras. / [en] This study aimed to analyze the psychodynamics of the work of manicurists in beauty salons, in addition to identifying the experiences of pleasure and suffering at work and defensive strategies used by these workers to mediate suffering. The study had a qualitative design and had the participation of twelve manicurists who work in beauty salons. Data collection was performed through semi-structured interviews with a single respondent. The data were submitted to the technique of Nucleus of Sense Analysis (ANS), proposed by Mendes (2007). In the experiences of the suffering of manicurists in beauty salons, work overload stood out; the physical cost caused by the occupational risks of the profession; the financial burden resulting from the purchase and maintenance of work materials; and the emotional exhaustion caused by some clients during the appointments. The experiences of pleasure at work indicated that they resulted from the recognition of the work of the manicure by the clients; the identification of manicurists with the tasks they perform; and the existence of relations of solidarity and companionship in the collective of manicurists. Three individual defensive strategies were identified, self-acceleration, rationalization and compensation, and a collective defense strategy related to cooperation. As consequences, it was observed that the precarious work of the interviewed manicurists can increase the damage to the physical and mental health of these workers

El presente trabajo de investigación tiene como objetivo principal es describir y analizar el negocio: Yve Beauté. El empoderamiento femenino ha permitido que la mujer de hoy se preocupe por su imagen, cuidado personal no por belleza sino por su salud, contando con presupuesto de gastos mensuales, sin embargo, cuenta con algunas necesidades que resolver por la falta de tiempo y falta de confianza en los estilistas que no cuentan con medidas de bioseguridad adecuadas en un Salón de Belleza. La solución es un servicio de belleza integral a domicilio exclusivo para mujeres, con el uso de tecnología como el escáner facial y un aplicativo móvil para agendar su cita. Lo cual le permitirá recibirlo en la comodidad de su hogar sin tiempo de espera, con la confianza garantizada por la empresa y con los protocolos de bioseguridad durante la recepción del servicio. El proyecto es innovador en su rubro, ya que hoy en día no hay un servicio en nuestro país como el que proponemos ya que el servicio que ofrecemos es único en nuestro mercado en donde predomina un excelente servicio al cliente, insumos de calidad, medidas de bioseguridad y la tecnología. La metodología utilizada es, mixta: revisión bibliográfica, entrevistas, focus group, campañas de redes sociales, landing page, entre otros. Los resultados del análisis del negocio nos indica que es atractivo financiar. Se concluye que es negocio altamente rentable e innovador gracias a la gestión de sus estrategias en especial de marketing y ventas. / The main objective of this research work is to describe and analyze the business: Yve Beauté. Female empowerment has allowed today's woman to worry about her image, personal care not for beauty but for her health, with a monthly expense budget, however, she has some needs to solve because of a lack of time and lack of confidence in stylists who do not have adequate biosecurity measures in a Beauty Salon. The solution is a comprehensive beauty service at home exclusively for women, with the use of technology such as a facial scanner and a mobile application to schedule your appointment. This will allow you to receive it in the comfort of your home without waiting time, with the confidence guaranteed by the company and with biosecurity protocols during the reception of the service. The project is innovative in its field, since today there is no service in our country like the one, we propose since the service we offer is unique in our market where excellent customer service, quality inputs, biosecurity measures and technology predominate. The methodology used is, mixed: bibliographic review, interviews, focus group, social media campaigns, landing page, among others. The results of the business analysis tell us that it is attractive to finance. It is concluded that it is a highly profitable and innovative business thanks to the management of its strategies, in particular marketing and sales. / Trabajo de investigación

La presente tesis busca evaluar la viabilidad de la implementación de un Salón de Belleza en Lima “Free & Beauty”, con dos diferenciadores: un simulador virtual de look y el empleo de productos naturales. Con esta propuesta se pretende atender a mujeres: i) que desean un cambio en su imagen, pero no se animan a realizarlo por diversos temores y ii) gestantes, lactantes, que sufren de reacciones alérgicas o están interesadas en el cuidado del medio ambiente. En el rubro de la belleza, se aprecia un crecimiento en el uso de productos naturales y de herramientas tecnológicas que refuerzan el servicio personalizado para cada mujer. La investigación del mercado incluyó: análisis del sector y competencia, encuestas, focus group y entrevista a experto. Se validó que la idea de negocio es atractiva, y existe una intención de consumo, principalmente, por el simulador, cuyo uso no ha sido identificado en otros salones de belleza en Perú. Para posicionarnos en el mercado, se abordarán estrategias de marketing en el lanzamiento y negocio en marcha, a través de un evento de inauguración, promociones personalizadas, publicidad en página web y redes sociales. Esto, unido a la calidad de servicio y amabilidad del personal, aportarán a la publicidad “boca a boca”. El proyecto requiere una inversión total de S/ 83,867, que se cubrirá con el aporte de los socios y financiamiento bancario. Cuenta con una TIRF de 33% y un VANF de S/ 35,002.81. Por lo expuesto, consideramos que la idea de negocio es viable. / This thesis looks for evaluate the viability of implementing a Beauty Salon in Lima, with two differentiators: a virtual look simulator and the use of natural products. This proposal tries to serve women: i) who want a change in their image, but they are not sure to do because of various fears and ii) pregnant or lactating, who suffer from allergic reactions or are interested in caring for the environment. In the beauty segment, there is a growth in the use of natural products and technological tools, that reinforce personalized service for each woman. Market research included industry and competition analysis, surveys, focus group and expert interview. It helped to validate that the business idea is attractive, and there is a consumer intention, mainly due to the simulator, whose use has not been identified in other beauty salons in Peru. In order to position the business, marketing strategies will be oriented in the opening and ongoing business, through a launch event, personalized offers, advertising on the website and social networks. This, and the quality of the service and kindness of the staff, will contribute to the “word of mouth” advertising. The project requires a total investment of S/ 83,867, which will be covered with the contribution of the partners and a bank loan. It has a TIRF of 33% and a VANF of S/ 35,002.81. Therefore, we consider that the business idea is viable. / Trabajo de investigación