Investigating how a media literacy education intervention tool affects women’s self-objectification, self-esteem, and body satisfaction was the first purpose of the study. Secondly, participants’ perceptions of media literacy education interventions and of media imagery were explored. Objectification theory was used as a framework for understanding media imagery effects. One hundred and eighty three participants completed the online study. Participants were mainly recruited from the undergraduate Psychology participant pool at the University of Saskatchewan. The control group (n = 99) viewed a compilation of magazine advertisements and completed measures of self-objectification (i.e., the Self-Objectification Questionnaire), self-esteem (i.e., the Rosenberg Self-Esteem Scale), body satisfaction (i.e., the Body Image States Scale), and media attitudes (i.e., the Media Attitudes Questionnaire). The intervention group (n= 84) received a media literacy education intervention tool (i.e., the Evolution video, by Dove), viewed magazine advertisements, and completed the same measures of self-objectification, self-esteem, body satisfaction, and media attitudes. The intervention group also completed open-ended questions about their perceptions of the intervention. Analyses included independent t-tests, Pearson correlations, descriptive statistics, and thematic analysis. Results indicated no significant differences between the control and intervention conditions for self-esteem, self-objectification, body-satisfaction, and media attitudes. Although significant correlations were found, most were in the direction that did not align with the predictions. A descriptive analysis indicated that women’s perceptions of themselves are negatively affected by media material. The thematic analysis demonstrated that viewing the intervention was both positively and negatively perceived. Results and limitations of the current study are discussed. Implications for practice and future research are also identified

Past research has examined body image and eating-related outcomes of exposure to mass media. This research has generally found that such exposure is a significant risk factor for body image disturbance and disordered eating. However, a causal relationship has not yet been firmly established. Several theories, including objectification theory (Fredrickson & Roberts, 1997), have attempted to explain this relationship with some success. The current study had two primary goals. First, it was designed to further explore the potential causal relationship between mass media exposure and body image and affect disturbance. Second, it attempted to go beyond individuals' body image and explore how exposure to objectifying media influences people's judgments of others. Briefly, the results revealed that exposure to media that objectify women was related to state body image disturbance, anger, and anxiety. Gender and internalization of cultural appearance ideals frequently played an important role in these relationships. Exposure to objectifying media did not predict participants' judgments of women's competence or attractiveness. However, interesting gender differences were observed.

Historically, cultural pressures to be thin and their effects on women (e.g., body dissatisfaction, disordered eating) have received considerable attention from researchers and clinicians. However, acknowledgement of cultural pressures on men to be muscular and lean is much more recent, as are men's increasing rates of body dissatisfaction and body-changing behaviors (i.e., drive for muscularity, nutritional supplement/steroid use, excessive weightlifting). The increasing presence of idealized lean, muscular men in the media may be one of the influences on men's increasing body dissatisfaction, although studies examining the relationship between viewing these idealized portrayals and men's drive for muscularity/body satisfaction have yielded mixed results. Additionally, individual difference factors that may influence this relationship need further investigation. The purpose of this study was to address these two areas of research. It was hypothesized that men exposed to idealized television portrayals of lean, muscular men would report higher muscle/body fat dissatisfaction and drive for muscularity attitudes scores compared to men exposed to television portrayals of average-looking men. Additionally, it was predicted that men who report higher perfectionism, neuroticism, and drive for muscularity, and who more strongly endorse traditional attitudes about the male role, would report higher drive for muscularity and muscle/body fat dissatisfaction at post-test compared to men who report lower perfectionism, neuroticism, and drive for muscularity, and who are less concerned with traditional male role norms. Two-hundred-thirty-five undergraduate men at The University of Texas at Austin participated in the online study. During Phase 1, participants completed questionnaires assessing drive for muscularity, muscle/body fat dissatisfaction, perfectionism, neuroticism, and attitudes about the male role. One week later, they were randomly assigned to either the muscular-image or average-image group to complete Phase 2. After viewing television commercials corresponding with their experimental groups, participants again completed all pre-test measures. Results suggested that men in the average-image group (rather than the muscular-image group) with high drive for muscularity experienced greater body fat dissatisfaction than men with low drive for muscularity. Interesting findings regarding the relationships among perfectionism, neuroticism and drive for muscularity/body dissatisfaction also emerged. Implications of the study, strengths, limitations and suggestions for future research are discussed. / text

published_or_final_version / Education / Master / Master of Education

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Traditional retouching, where you make the body of a female model in a magazine thinner, has been common for a long time and is well known. Several studies indicates that showing ultra-thin images of female bodies in media can lower the body satisfaction of “ordinary” women which in some cases can lead to dangerous eating disorders. But in 2010 Swedish female magazine VeckoRevyn introduced a new type of retouching: Making some catwalk models bodies bigger instead, which we decided to call opposite retouching. This kind of retouching is aiming to widen the ideal picture that is sent out of how the female body should look like, and therefore having the readers reach a higher body satisfaction and becoming more at peace with the own body. This according to the magazine’s editor in chief, Linda Öhrn Lernstrom. In this attitude study we are looking to widen the knowledge about opposite retouching as a phenomenon by doing qualitative interviews with a number of young women in age 15 – 25 about their outlook on this new retouching. We later present as extensively as we can all these different outlooks, as well as by using Festinger’s social comparison theory, the social responsibility theory presented by Peterson and finally Hall’s representation theory, analyse these outlooks at a deeper level. Opposite retouching showed to be a controversial phenomenon among our respondents: Some of the women meant that the magazine takes their social responsibility and that this initiative is admirable, while some thought that it just makes some women’s body dissatisfaction even worse since even the thin catwalk models bodies weren’t “good enough”. The women in this study belong to the same age group and live in the same culture, which accordning to Hall is crucial for how one perceives media content, and had still such great differences of opinion when it came to the subject of opposite retouching. This indicates that this new retouching needs further investigation, and this attitude study strives to be a contribution to the research field.

This thesis presents results from a qualitative study of how young women make sense of their fitness practices. Fitness practices related to diet and exercise are culturally linked to both appearance and health and tend to focus more on changing or maintaining the outside of body (appearance) rather than the inside (health) (Carlisle Duncan, 1994; Dworkin & Wachs, 2009; Smith Maguire, 2008).Young Canadian women are inundated with messages from both the public and private sectors about the imperative to be healthy. Many of these messages suggest that getting healthy will change our lives for the better. Four university-educated, middle class, white women; the demographic which is most marketed to by the fitness industry (Rhode, 2010; Smith Maguire, 2008) were recruited to take part in a study about how they understand their fitness practices. My research involved a focus group and individual follow-up interviews with each of the four participants. Discussion topics included participants’ perceptions of the ideal body that applies to them and what participants saw their motivations and influences for their fitness practices to be.The data arising from the group shifted the project’s focus from “fitness” toward broader questions about what it means to be “healthy” in today’s culture. In the context of pervasive neoliberal notions of health, my analysis explores some lines of intersection between social class and fitness/health as they relate to discourses of physical capital (Bourdieu, 1978, 1996; Shilling, 2003, 2004) and healthism in today’s society (Crawford, 1980, 2006). My analysis reveals that many young women are negotiating a paradox in that they engage in fitness practices, despite their knowledge of feminist body image critiques. The desire to build and convert physical capital and the intense pressure to appear “healthy” in the midst of a supposed “obesity epidemic” are strong motivators for the women’s fitness practice routines. The young women in my study are reifying a socially constructed hierarchy of bodies which favours thin bodies over fat bodies. / Thesis (Master, Kinesiology & Health Studies) -- Queen's University, 2011-09-14 10:24:36.797

In this research, I explore the body life history of six women, interweaving my own, focusing in particular on the "crossroads" between preadolescence and adolescence. 'My' participants and I do a form of memorywork, looking for an understanding of the meaning of body in the construction of girls' and women's subjectivity. Using photographs, the writing of a third person narrative and in-depth interviews, 'my' participants and I generate a biography of the body. I focus on two emerging themes, body commentary and movement or physical activity, and their impact on the lives of adolescent girls. I emphasize the importance of continuing to explore the current discourse on girls, while simultaneously questioning it.

Coming to terms with breast loss and its effect on body image, femininity and self-esteem are major issues confronting women who have lost a breast to cancer. Furthermore, messages from the media, cosmetic industry and health care profession perpetuate the 'beauty myth' affecting the self-esteem of breast cancer patients. This emphasis on the aesthetic often takes precedence the grief associated with losing a body part that for many women is strongly linked to their self-concept. Based on interviews with nine breast cancer survivors in Winnipeg, Manitoba and Montreal, Quebec, three issues will be addressed: first how the cultural influences that support and perpetuate the 'beauty myth' affect breast cancer survivors; how, as a result of this issue, the grieving process is hindered and third, the experiences of women treated for breast cancer within the medical system. Implications for social work will also be discussed.