Um dos argumentos em favor do Consumo Colaborativo é a sua possível contribuição para um desenvolvimento mais sustentável. Nesta pesquisa, Desenvolvimento Sustentável é a satisfação das necessidades humanas do presente considerando a preservação dos recursos naturais para as próximas gerações. Logo, o alcance de padrões e níveis de consumo mais sustentáveis envolve a construção de relações entre diversos setores sociais, como produtores, comerciantes e consumidores. Partindo desse pressuposto, este estudo identificou de que forma o Consumo Colaborativo se relaciona com o Desenvolvimento Sustentável. Para isso, recorreu-se a um estudo de múltiplos casos, com quatro organizações colaborativas que representaram diferentes tipos de Consumo Colaborativo existentes no Brasil. Cada um dos casos pesquisados foi analisado a partir de uma série de características identificadas na literatura, tanto da perspectiva da organização colaborativa, como do consumidor e sobre suas bases para promover o desenvolvimento sustentável. Foram pesquisados quatro casos: Bliive, Airbnb, BlaBlaCar e Retroca, e obtidos dados de três formas: 21 entrevistas semiestruturadas realizadas com consumidores; análise dados existentes nas plataformas online e aplicação de questionários quantitativos aos entrevistados, para avaliar as atitudes e orientações coletivas de valor individualista-coletivista, a fim de comparar com as respostas obtidas pelas entrevistas. Os principais resultados destacados foram: a) motivações: econômicas, interação social em suas diversas formas, como formação de amizades, parcerias e cuidado ao próximo, preocupações com o meio ambiente e ativismo político. Além de curiosidade por explorar algo novo, qualidade dos produtos e busca por formas de aprendizado; b) dentre as características mais presentes destacou-se que a confiabilidade não é impedimento para os consumidores, alguns consumidores eram mais engajados nas plataformas e estavam mais dispostos em participar de outras formas de colaboração. Nos casos onde não existia anonimato os consumidores interagiam entre si. Essas características destacam as organizações colaborativas como fundamentais para que se desenvolva um sentimento de conexão e formação de comunidade; c) o Consumo Colaborativo é potencial para atender as necessidades humanas. Sendo cada caso com suas características e satisfatores específicos, em menor ou maior quantidade; d) os aspectos de relacionados à preservação dos recursos naturais foram encontrados em dois dos casos estudados, e foram considerados independentes da atitude ambiental dos consumidores, pois estes, de forma geral, apresentaram preocupação com a preservação dos recursos naturais; e) por fim, sobre a orientação coletivista dos consumidores, apenas as consumidoras do Retroca não destacaram uma consciência de grupo maior que a individual. Todos os dados permitiram concluir que se deu algum grau de relação entre o Consumo Colaborativo e o Desenvolvimento Sustentável, seja na sua dimensão ecológica social ou de coletividade. Limitações e contribuições gerenciais e teóricas foram evidenciadas. / One of the arguments in favor of Collaborative Consumption is its potential to contribute to a more sustainable development. About this research, Sustainable Development is the satisfaction of human needs of this considering the preservation of natural resources for future generations. Thus, the scope of standards and more sustainable consumption levels involves building relationships between various social sectors, as producers, traders and consumers. Based on this assumption, this study identified how the Collaborative Consumption is related to sustainable development. For this, it was used a multiple-case study with four cases representing different types of Collaborative Consumption in Brazil. Each one of the studied case was analyzed from a number of features identified in the literature, both from the perspective of collaborative organization as consumer and on its basis to promote sustainable development (current human needs and for the future and preservation of natural resources). Four cases were investigated: Bliive, Airbnb, BlaBlaCar and Retroca, and the data obtained in three ways: 21 semi-structured interviews with consumers; data analysis on existing online platforms and application of quantitative questionnaires to respondents to assess the attitudes and collective orientations of individualist-collectivist value in order to compare the responses from the interviews. The main results highlighted were: a) motivations: economic, social interaction in its various forms, such as forming friendships, partnerships and care for others, concern for the environment and political activism. Besides curiosity to explore something new, product quality and search for ways of learning; b) among the most present characteristics it stood out that reliability is no impediment to consumers, some consumers were more engaged in decks and were more willing to participate in other forms of collaboration. The cases where there are no anonymous consumers interacted with each other. These characteristics highlight the collaborative as key organizations in order to develop a sense of connection and community training; c) Collaborative Consumption is potential to meet human needs. As each case with their specific characteristics and Satisfiers, a greater or lesser quantity; d) aspects related to the preservation of natural resources were found in two of the cases studied, and were considered independent of the environmental attitude of consumers as these, in general, they showed concern for the preservation of natural resources; e) finally, on the collectivist orientation of consumers, only the consumers of Retroca have individual consciousness larger than collective consciousness. Every data has some relationship degree between the Collaborative Consumption and Sustainable Development, both in their social and ecological dimension or collectivity. Limitations and managerial and theoretical contributions were highlighted.

This paper presents a case for the expansion of a commuting system called casual carpool. The system is a grassroots network of carpoolers that collaborate to form rideshare for their commute to the downtown areas of San Francisco, Houston and Washington DC. Through the author’s experience with the system and personal attempts to deliver a rideshare network to the public, a framework of a greater casual carpool organization is presented.

Product sharing systems is recently starting to become a more common phenomenon. Carpools exist in more than 40 Swedish towns and both Stockholm and Gothenburg have established bicycle sharing systems. Other products for which sharing systems have been established throughout Sweden are clothing and tools. From the point of view of the consumer, product sharing systems is a form of consumption which can be placed somewhere in between renting and privately owning a product, where the consumers usually pay a membership fee or a monthly fee to have access to the products whenever they need them. The concept is relatively new, and there are many products for which product sharing systems do not exist. As a consequence, previous research in the area is scarce, with the exception of car pools. However, some research discussing product sharing systems in general exists, such as the research by Lamberton & Rose and Mont. In this thesis, previous research is further developed by analyzing what enables and hinders product sharing systems, and for what type of products these systems are suitable. A mix between a quantitative and a qualitative method is used, as both interviews with owners of sharing systems and a questionnaire survey with potential consumers are carried out. To analyze the concept, institutional and behavioral economic theory is used as well as traditional microeconomics. Both the interviews and the survey indicate that the general knowledge of product sharing systems is low and that it is hard in general for companies to reach out to new users. For the consumers, one of the biggest problems is the perceived risk of not having access to the products when they are needed. Another conclusion is that products for which variety is desired, such as clothing and books, that are used frequently, are especially suitable for product sharing systems. / Produktdelningssystem har under de senaste åren blivit ett allt vanligare fenomen. Bilpooler går att finna i över 40 orter runt om i Sverige, och i både Stockholm och Göteborg har cykeldelningssystem upprättats. Övriga produkter som delningssystem har uppkommit för på olika ställen i Sverige är bland annat kläder och verktyg. Ur konsumentens synpunkt kan delningssystemen ses som ett mellanting mellan hyrande och privat ägande, då konsumenterna oftast betalar någon sorts medlemsavgift eller månadsavgift för att få använda en produkt då de har behovet. Konceptet är relativt nytt och för många produkter finns det ännu inga produktdelningssystem. På grund av detta har produktdelning inte behandlats mycket av tidigare forskning, där undantaget är kring bildelning. En del forskning finns dock att hitta som behandlar produktdelning mer generellt, som exempelvis av Lamberton & Rose och Mont. I denna uppsats vidareutvecklas den tidigare forskningen genom att undersöka vad det är som möjliggör respektive förhindrar produktdelningssystemens uppkomst, och för vilka produkter dessa system är mest lämpade. En blandning av kvantitativ och kvalitativ metod används då både intervjuer med ägare av delningssystem och en enkätundersökning med potentiella konsumenter utförs. För att analysera konceptet använder vi oss av institutionell och beteendeekonomisk teori i kombination med traditionell mikroekonomi. Både intervjuerna och enkäterna tyder på att kännedomen om produktdelningssystem är låg och att det är svårt för företagen att nå ut till kunder. För konsumenternas del är ett av de största problemen den upplevda risken att inte ha tillgång till produkterna då de behövs. En annan slutsats som kan dras är att de produkter för vilka variation önskas, exempelvis kläder och böcker, är lämpade för produktdelning under förutsättningen att produkterna används ofta.

Um dos argumentos em favor do Consumo Colaborativo é a sua possível contribuição para um desenvolvimento mais sustentável. Nesta pesquisa, Desenvolvimento Sustentável é a satisfação das necessidades humanas do presente considerando a preservação dos recursos naturais para as próximas gerações. Logo, o alcance de padrões e níveis de consumo mais sustentáveis envolve a construção de relações entre diversos setores sociais, como produtores, comerciantes e consumidores. Partindo desse pressuposto, este estudo identificou de que forma o Consumo Colaborativo se relaciona com o Desenvolvimento Sustentável. Para isso, recorreu-se a um estudo de múltiplos casos, com quatro organizações colaborativas que representaram diferentes tipos de Consumo Colaborativo existentes no Brasil. Cada um dos casos pesquisados foi analisado a partir de uma série de características identificadas na literatura, tanto da perspectiva da organização colaborativa, como do consumidor e sobre suas bases para promover o desenvolvimento sustentável. Foram pesquisados quatro casos: Bliive, Airbnb, BlaBlaCar e Retroca, e obtidos dados de três formas: 21 entrevistas semiestruturadas realizadas com consumidores; análise dados existentes nas plataformas online e aplicação de questionários quantitativos aos entrevistados, para avaliar as atitudes e orientações coletivas de valor individualista-coletivista, a fim de comparar com as respostas obtidas pelas entrevistas. Os principais resultados destacados foram: a) motivações: econômicas, interação social em suas diversas formas, como formação de amizades, parcerias e cuidado ao próximo, preocupações com o meio ambiente e ativismo político. Além de curiosidade por explorar algo novo, qualidade dos produtos e busca por formas de aprendizado; b) dentre as características mais presentes destacou-se que a confiabilidade não é impedimento para os consumidores, alguns consumidores eram mais engajados nas plataformas e estavam mais dispostos em participar de outras formas de colaboração. Nos casos onde não existia anonimato os consumidores interagiam entre si. Essas características destacam as organizações colaborativas como fundamentais para que se desenvolva um sentimento de conexão e formação de comunidade; c) o Consumo Colaborativo é potencial para atender as necessidades humanas. Sendo cada caso com suas características e satisfatores específicos, em menor ou maior quantidade; d) os aspectos de relacionados à preservação dos recursos naturais foram encontrados em dois dos casos estudados, e foram considerados independentes da atitude ambiental dos consumidores, pois estes, de forma geral, apresentaram preocupação com a preservação dos recursos naturais; e) por fim, sobre a orientação coletivista dos consumidores, apenas as consumidoras do Retroca não destacaram uma consciência de grupo maior que a individual. Todos os dados permitiram concluir que se deu algum grau de relação entre o Consumo Colaborativo e o Desenvolvimento Sustentável, seja na sua dimensão ecológica social ou de coletividade. Limitações e contribuições gerenciais e teóricas foram evidenciadas. / One of the arguments in favor of Collaborative Consumption is its potential to contribute to a more sustainable development. About this research, Sustainable Development is the satisfaction of human needs of this considering the preservation of natural resources for future generations. Thus, the scope of standards and more sustainable consumption levels involves building relationships between various social sectors, as producers, traders and consumers. Based on this assumption, this study identified how the Collaborative Consumption is related to sustainable development. For this, it was used a multiple-case study with four cases representing different types of Collaborative Consumption in Brazil. Each one of the studied case was analyzed from a number of features identified in the literature, both from the perspective of collaborative organization as consumer and on its basis to promote sustainable development (current human needs and for the future and preservation of natural resources). Four cases were investigated: Bliive, Airbnb, BlaBlaCar and Retroca, and the data obtained in three ways: 21 semi-structured interviews with consumers; data analysis on existing online platforms and application of quantitative questionnaires to respondents to assess the attitudes and collective orientations of individualist-collectivist value in order to compare the responses from the interviews. The main results highlighted were: a) motivations: economic, social interaction in its various forms, such as forming friendships, partnerships and care for others, concern for the environment and political activism. Besides curiosity to explore something new, product quality and search for ways of learning; b) among the most present characteristics it stood out that reliability is no impediment to consumers, some consumers were more engaged in decks and were more willing to participate in other forms of collaboration. The cases where there are no anonymous consumers interacted with each other. These characteristics highlight the collaborative as key organizations in order to develop a sense of connection and community training; c) Collaborative Consumption is potential to meet human needs. As each case with their specific characteristics and Satisfiers, a greater or lesser quantity; d) aspects related to the preservation of natural resources were found in two of the cases studied, and were considered independent of the environmental attitude of consumers as these, in general, they showed concern for the preservation of natural resources; e) finally, on the collectivist orientation of consumers, only the consumers of Retroca have individual consciousness larger than collective consciousness. Every data has some relationship degree between the Collaborative Consumption and Sustainable Development, both in their social and ecological dimension or collectivity. Limitations and managerial and theoretical contributions were highlighted.

Um dos argumentos em favor do Consumo Colaborativo é a sua possível contribuição para um desenvolvimento mais sustentável. Nesta pesquisa, Desenvolvimento Sustentável é a satisfação das necessidades humanas do presente considerando a preservação dos recursos naturais para as próximas gerações. Logo, o alcance de padrões e níveis de consumo mais sustentáveis envolve a construção de relações entre diversos setores sociais, como produtores, comerciantes e consumidores. Partindo desse pressuposto, este estudo identificou de que forma o Consumo Colaborativo se relaciona com o Desenvolvimento Sustentável. Para isso, recorreu-se a um estudo de múltiplos casos, com quatro organizações colaborativas que representaram diferentes tipos de Consumo Colaborativo existentes no Brasil. Cada um dos casos pesquisados foi analisado a partir de uma série de características identificadas na literatura, tanto da perspectiva da organização colaborativa, como do consumidor e sobre suas bases para promover o desenvolvimento sustentável. Foram pesquisados quatro casos: Bliive, Airbnb, BlaBlaCar e Retroca, e obtidos dados de três formas: 21 entrevistas semiestruturadas realizadas com consumidores; análise dados existentes nas plataformas online e aplicação de questionários quantitativos aos entrevistados, para avaliar as atitudes e orientações coletivas de valor individualista-coletivista, a fim de comparar com as respostas obtidas pelas entrevistas. Os principais resultados destacados foram: a) motivações: econômicas, interação social em suas diversas formas, como formação de amizades, parcerias e cuidado ao próximo, preocupações com o meio ambiente e ativismo político. Além de curiosidade por explorar algo novo, qualidade dos produtos e busca por formas de aprendizado; b) dentre as características mais presentes destacou-se que a confiabilidade não é impedimento para os consumidores, alguns consumidores eram mais engajados nas plataformas e estavam mais dispostos em participar de outras formas de colaboração. Nos casos onde não existia anonimato os consumidores interagiam entre si. Essas características destacam as organizações colaborativas como fundamentais para que se desenvolva um sentimento de conexão e formação de comunidade; c) o Consumo Colaborativo é potencial para atender as necessidades humanas. Sendo cada caso com suas características e satisfatores específicos, em menor ou maior quantidade; d) os aspectos de relacionados à preservação dos recursos naturais foram encontrados em dois dos casos estudados, e foram considerados independentes da atitude ambiental dos consumidores, pois estes, de forma geral, apresentaram preocupação com a preservação dos recursos naturais; e) por fim, sobre a orientação coletivista dos consumidores, apenas as consumidoras do Retroca não destacaram uma consciência de grupo maior que a individual. Todos os dados permitiram concluir que se deu algum grau de relação entre o Consumo Colaborativo e o Desenvolvimento Sustentável, seja na sua dimensão ecológica social ou de coletividade. Limitações e contribuições gerenciais e teóricas foram evidenciadas. / One of the arguments in favor of Collaborative Consumption is its potential to contribute to a more sustainable development. About this research, Sustainable Development is the satisfaction of human needs of this considering the preservation of natural resources for future generations. Thus, the scope of standards and more sustainable consumption levels involves building relationships between various social sectors, as producers, traders and consumers. Based on this assumption, this study identified how the Collaborative Consumption is related to sustainable development. For this, it was used a multiple-case study with four cases representing different types of Collaborative Consumption in Brazil. Each one of the studied case was analyzed from a number of features identified in the literature, both from the perspective of collaborative organization as consumer and on its basis to promote sustainable development (current human needs and for the future and preservation of natural resources). Four cases were investigated: Bliive, Airbnb, BlaBlaCar and Retroca, and the data obtained in three ways: 21 semi-structured interviews with consumers; data analysis on existing online platforms and application of quantitative questionnaires to respondents to assess the attitudes and collective orientations of individualist-collectivist value in order to compare the responses from the interviews. The main results highlighted were: a) motivations: economic, social interaction in its various forms, such as forming friendships, partnerships and care for others, concern for the environment and political activism. Besides curiosity to explore something new, product quality and search for ways of learning; b) among the most present characteristics it stood out that reliability is no impediment to consumers, some consumers were more engaged in decks and were more willing to participate in other forms of collaboration. The cases where there are no anonymous consumers interacted with each other. These characteristics highlight the collaborative as key organizations in order to develop a sense of connection and community training; c) Collaborative Consumption is potential to meet human needs. As each case with their specific characteristics and Satisfiers, a greater or lesser quantity; d) aspects related to the preservation of natural resources were found in two of the cases studied, and were considered independent of the environmental attitude of consumers as these, in general, they showed concern for the preservation of natural resources; e) finally, on the collectivist orientation of consumers, only the consumers of Retroca have individual consciousness larger than collective consciousness. Every data has some relationship degree between the Collaborative Consumption and Sustainable Development, both in their social and ecological dimension or collectivity. Limitations and managerial and theoretical contributions were highlighted.

The biggest barrier for expansion and adoption in the field of sharing economy is risk and fear regarding safety. This new company form has resulted in higher competition in the service industry, resulting in increased focus on high quality. Since sharing economy is a new phenomenon a comparison with traditional companies has been made in order to see how the different forms of companies work with quality management. The purpose of this thesis is to investigate how sharing economy companies within ridesharing and on demand rides, compared to traditional taxi companies, work with quality management. The thesis answers three subordinate questions: 1) How do companies work with quality assurance during the recruitment process? 2) How do companies work with continuous quality control and evaluation? 3) Is there a difference between the investigated industries within sharing economy and traditional taxi companies? Based on theories from management control and service quality management a theoretical framework was designed which provides guidance as to how researchers and managers can work with quality management in the service industry. A qualitative study was further performed through semi-structured interviews, where the gathered empirical material was presented through the theoretical framework. One conclusion that can be made in this thesis is that sharing economy companies have automated their services, as well as big parts of their quality management. Traditional companies seem to move more towards automating their services, as well as some parts of their quality control, but many parts are still handled manually. Another conclusion is that both types of companies have differences that lie in the nature of being a traditional company versus being a sharing economy company, and at the same time they have some fundamental similarities.

abstract: This dissertation examines travelers’ innovation adoption and repurchase behaviors in the sharing economy. The central question is to what extent the tourism industry embraces service innovations in the sharing economy. Predicated upon behavioral reasoning theory, this research makes a contribution to the tourism study and diffusion of innovation literature, by exploring the influence of travelers’ reasonings in the innovation decision process. The dissertation follows a two-study format. The analysis contextualizes reasons for and against adoption, by incorporating appropriate constructs relevant to service innovations in social dining services (Study 1) and ride-sharing services (Study 2). An exploratory mixed methods approach is taken in both studies. The survey data and the semi-structured interviews are used to identify the context-specific reasons for and against adoption. And, a series of statistical analyses are employed to examine how reasonings influence intentions to adopt social dining services (Study 1) and intentions to repurchase ride-sharing services for the next trip (Study 2). The main results suggest that both reasons for and reasons against adoption have countervailing influences in the psychological processing, supporting the validity of the research models. The findings also reveal that different psychological paths in travelers’ adoption and repurchase intentions. In Study 1, the trustworthiness of service providers attenuates the reasons against adoption and enhances the likelihood of adopting social dining services in the pre-adoption stage. In Study 2, attitude strength functions as an additional construct, which mediates travelers’ attitudes and ultimately intentions to repurchase ride-sharing services for the next trip in the post-adoption stage. By developing and testing a framework comprising a set of consumers’ beliefs, reasonings for adoption and resistance, attitudes towards adoption, and behavioral responses to the sharing economy, the insights gleaned from this research allow practical recommendations to be made for service providers, platform providers, and policy makers in the tourism industry. / Dissertation/Thesis / Doctoral Dissertation Community Resources and Development 2019

Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2018-02-28T18:54:41Z No. of bitstreams: 1 Daniella Fernandes de Oliveira Orsi.pdf: 1675678 bytes, checksum: df05ff77cabad394821af49b47b3e08c (MD5) / Made available in DSpace on 2018-02-28T18:54:41Z (GMT). No. of bitstreams: 1 Daniella Fernandes de Oliveira Orsi.pdf: 1675678 bytes, checksum: df05ff77cabad394821af49b47b3e08c (MD5) Previous issue date: 2017-07-25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This study aimed to investigate the practices of collaborative consumption, in the social strata A and B of the city of São Paulo, by analyzing the facilities, difficulties and the real interests of the interviewees to increasingly seek access and sharing instead of Ownership of products and services. The research question considers how collaborative consumption can be expanded in order to establish a win - win system for businesses and consumers, as well as to understand if this practice is driven by social, economic or technological drivers (OWYANG, 2013c). It is presented as the collaborative consumption established in society, driven by the internet, creating a new culture, based on the consumption systems defined by Botsman and Rogers (2011) and in the twelve categories classified by Owyang et al. (2014). With the purpose of giving subsidies to the companies to develop more appropriate strategies next to this new profile of consumption, a qualitative, exploratory descriptive study was developed through a bibliographical review and semi-structured interviews in field research. The results indicate the real interests of respondents about the products or services made available on the collaborative consumption beyond the knowledge of which services are used, identifying the specifics of these social classes sharing phenomenon. It has also been possible to infer that the interest with respect to the practice of collaborative consumption is driven by several factors, one being the economic factor as the paramount among the respondents. To finalize the study are presented business and academic contributions and suggestions for research on the topic / Este estudo buscou investigar as práticas do consumo colaborativo, nos estratos sociais A e B da cidade de São Paulo, por meio da análise das facilidades, dificuldades e dos reais interesses dos entrevistados a buscarem de forma crescente o acesso e o compartilhamento em vez da posse dos produtos e serviços. A questão de pesquisa considera: De que forma o consumo colaborativo pode ser expandido a fim de estabelecer um sistema ganha-ganha, para as empresas e os consumidores, além de compreender se esta prática é impulsionada por condutores sociais, econômicos ou tecnológicos (OWYANG, 2013c). Apresenta-se como o consumo colaborativo se estabeleceu na sociedade, impulsionado pela internet, criando uma nova cultura, com base nos sistemas de consumo definidos por Botsman e Rogers (2011) e nas doze categorias classificadas por Owyang et al. (2014). Com o intuito de dar subsídios às empresas para o desenvolvimento de estratégias mais adequadas junto a este novo perfil de consumo, foi desenvolvido um estudo de natureza qualitativa, exploratório-descritivo, por meio de uma revisão bibliográfica e de entrevistas semiestruturadas na pesquisa de campo. Os resultados indicam os reais interesses dos entrevistados acerca dos produtos ou serviços disponibilizados no consumo colaborativo além do conhecimento de quais serviços são utilizados, identificando as especificidades do fenômeno de compartilhamento nestas classes sociais. Também foi possível inferir que o interesse com relação à pratica do consumo colaborativo é impulsionado por diversos fatores, sendo fator o econômico como o primordial entre os respondentes. Para finalizar o estudo são apresentadas contribuições empresariais e acadêmicas e sugestões de pesquisas sobre o tema.

Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. Conclusion: the finding from the study demonstrates that all of the adopted variables (psychological, personal, social and culture) had a close link and impact on the B2C business based on a shared economy. the findings indicated that with the exception of the ‘social’ variable, the others had a considerable impacts on the business strategy, despite the existing variability. The research shows that most of the elements of the consumer behavior affect both B2C and C2C.The applicability of the model is essential to the multinational firms.

The aim of this article is to give an overview of the business model concept and theories focussing on the sharing economy. Selected concepts and studies are presented, and its application, usefulness and limitations are discussed. The concepts and models that are presented in more detail build the foundation for the realisation of a digital business plan. The plan was part of the overall examination for the course ‘Digital Business Development’ at Linnæus University. The theories and studies concerning business models are being traced back to 1975. With the advent of the Internet mid-1990s the academic community picked up on the business model concept and an increasing number of articles, publications and studies were published. Although the huge interest in the concept, there is still no common theoretical foundation and established researchers such as Michael E. Porter even argue that the business model doesn’t help a company to develop or to assess competitive advantage instead it only helps to understand basic questions. Airbnb and Uber have been the companies mostly cited when articles were written about the ‘sharing economy’. The research field of the sharing economy is rather new and most of the theoretical foundation is rooted in the concept of ownership. Recently, researchers have begun to investigate frameworks around the sharing economy i.e. understanding the determinants of a successful sharing model from a marketing and technological perspective. The literature related to the sharing economy is still in its formation phase. The theory must reach a higher level of generalizability and move away from pure descriptions of ‘successful companies in the sharing economy’. Most studies have focused on identifying motivational factors for consumers and companies to participate in the sharing economy. In conclusion, both concepts have its strengths and weaknesses, but they provide useful insights for analyzing current situations and developing potential strategic directions.