The thesis titled „Development of competitiveness of company" deals with the current situation of the pension Kosanda in Jeseníky mountains, based on which proposals are created in order to develop the competitiveness. The proposals have been created after analyzing and exploring data and evaluation of questionnaires completed by the guests. These suggestions include the potential of the village, changes of the exterior of pension, event marketing, package holidays, incentive tourism. The theoretical part describes the basic concepts, principles and methods of strategic management and marketing. The analytical part is concentrated on the analysis and the last part presents proposals and steps to strengthen its competitive position.

This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.

The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.

The purpose of this master thesis is forming and developing new marketing strategies with focus on increasing the competitiveness of the company within the market of fast food restaurants. The work contains theoretical insight to given issue in the first part. Key part of the thesis is then analysis of the current situation of company policy and marketing strategy, which is used as a base for creating strategy new, containing specific steps to put it into practice.

The presented dissertation thesis deals with the issue of national image and its influence on increasing of competitiveness of domestic producers in the domestic wine market. Customers are currently affected by many factors that companies try to use to gain their competitive advantage and strengthen their competitive position in the market. The thesis is divided into three main parts. The first part defines the main objectives of the thesis, as well as the milestones, through which the main objective is accomplished. Furthermore, the research assumptions, which are verified on the basis of statistical hypotheses, are defined here and in the end, the research methods that will lead to the fulfilment of the main goal of this work are defined. This work combines several approaches to achieve the most accurate results. The second part summarizes the current literature point of view on the main topics of the work. It is divided into three sub-units, the first unit focuses on the definition, measurement and shaping of the national image. The second sub-unit deals with consumer behaviour, models of consumer behaviour according to the traditional and the modern concept and using online media to influence customer attitudes. The third sub-unit describes the concepts of competitiveness which are available in the literature. The third part is the research part. The research is carried out in the area of customers, producers and external organizations that are involved in raising awareness of domestic products of the wine industry on the domestic market. For each of the areas the key findings are set out at the conclusion, which are then followed by the creation of the concept of competitiveness usable in the wine industry and the creation of functioning communication models tailored to the specifics of the wine market.

Depuis une dizaine d’années, le modèle de l’innovation ouverte théorisé par Henry W. Chesbrough se diffuse dans les sphères universitaires, praticiennes et politiques. Défini au début des années 2000, ce modèle décrit l’innovation comme le fruit de pratiques d’ouverture des frontières des firmes pour capter des ressources externes afin d’accélérer l’innovation interne d’une part (innovation entrante), et laisser des connaissances internes trouver un usage d’innovation externe d’autre part (innovation sortante). En France, les pouvoirs publics se sont saisis progressivement de ce modèle en promouvant des dispositifs de « clustering » à l’instar de la politique des pôles de compétitivité. Plus récemment, des nouveaux acteurs et des nouveaux espaces dédiés à l’innovation ouverte se développent comme les tiers-lieux (les espaces de « coworking », les « livinglabs », « Fablabs », les incubateurs, les accélérateurs). Le modèle de l’open innovation se diffuse et chaque acteur, du particulier au grand groupe, en passant par les laboratoires de recherche et les universités, est convié à entrer dans ces nouveaux cadres de coopération pour l’innovation.Si le modèle améliore la compréhension de la complexité du modèle de l’innovation en traduisant son caractère collectif et itératif, il est plus difficile d’en apprécier les incidences sur l’organisation interne de l’entreprise et notamment sur ses ressources humaines. Or, celles-ci sont au cœur du processus d’innovation ouverte, elles en sont même le premier levier. L’innovation ouverte est le fruit de communautés de travailleurs qui se constituent et agissent hors du cadre strict de l’entreprise.Notre thèse contribue à compléter le modèle de l’innovation ouverte en s’intéressant à ses impacts sur la gestion des ressources humaines. L’innovation ouverte confronte la gestion des ressources humaines des entreprises à un paradoxe : comment gérer des ressources humaines qui dépassent les frontières de la firme ? Grâce à une recherche-intervention menée dans le cadre d’une thèse en convention CIFRE, nous étudions les pratiques de gestion des ressources humaines mises en œuvre dans le contexte de projets innovants collaboratifs menés dans des pôles de compétitivité. Nos analyses permettent d’identifier les impacts de l’innovation ouverte sur l’organisation du travail, le management, la gestion des emplois et des compétences. Nos travaux montrent que si les impacts de l’innovation ouverte sur ces champs sont réels, les pratiques de gestion des ressources humaines des firmes peinent à s’adapter à ce nouveau contexte. Notre thèse analyse des dispositifs pouvant apporter des solutions aux situations de travail nouvelles créées par l’open innovation. / During the last decade, the open innovation model from Henry W. Chesbrough spread within academic, managerial and political spheres. Defined in the early 2000s, this model describes innovation as the result of the opening of firm’s boundaries to capture external resources and accelerate internal innovation (outside-in) on the one hand, and allow internal knowledge find an external use (inside-out) on the other hand.In France, public authorities progressively seized the « open innovation » model through « clustering » policies, like competitiveness clusters. More recently new actors and new spaces dedicated to open innovation are promoting themselves as third-places (coworking spaces, Livinglabs, Fablabs, business incubators, accelerators). Open innovation is spreading and each actor, from private individual to the largest companies, including research labs and universities, is invited to participate in these new innovation and cooperation frames. Even though the model displays a good understanding of the innovation model complexity, with its collective and iterative nature, it is hard to apprehend its impact on the firm’s internal organization, especially from a human resource perspective. Yet these impacts are at the core of the open innovation process, and even its first lever. Open innovation is the result of communities of workers who form and act out of the strict company frame.This thesis is contributing to the fulfillment of the open innovation model through a focus on its impact on the human resource management. Open innovation confronts human resource management of companies to a paradox: how to manage human resources beyond the boundaries of the firm? Thanks to intervention-research carried out within the frame of a CIFRE industrial research agreement, we study human resource management practices, implemented in the context of collaborative innovative projects in competitiveness clusters. Our analyses identify the impacts of open innovation on work organizations, people, skills and staff management. Our work shows the real impact of open innovation on these fields and also proves that firms labor to adapt those human resource management practices in this new context. Our thesis analyses possible arrangements which brings solutions to the new work situations resulting from open innovation.

ŠNAJDAROVÁ, Dagmar. Comparison of the region Střední Morava and the Swedish region Västra Götaland in area of information society development and regional innovation strategies. Prague, 2013-08-09. 89 p., 4 p. attachment. Diploma thesis (Mgr.). Charles University in Prague, Faculty of Arts, Institute of Information Studies and Librarianship. Abstract The main purpose of the master thesis is to highlight a development state of information society and innovation in Střední Morava region, to compare the Czech region to the Swedish Västra Götaland region, and to find factors influencing the regions development. A developed information society and a well functioning innovation environment are indicators of population wealth-fare in a region. Strategic documents, statistical data and projects are taken into account. The documents, the data and the projects are closely connected with development of information society and innovation environment in the chosen regions. Activities like regional innovation strategies and strategies for development of information society enforced on regional level allow better usage of local potential and specific region conditions. The efficiency of the strategic behaviour is based on collaboration of all regional parties, in effective human and financial resource allocation, and in...

Magister Commercii - MCom / Political and economic sanctions between 1970 and 1994 isolated the inward-oriented economy of South Africa from global trends. A variety of factors, such as a challenging new global competitive environment, production overcapacity, falling protectionist tariff barriers in a period of liberalisation, world-class manufacture and globalisation, are contributing to the reform of the economy and the automotive industry. The South African automotive industry therefore faces a major reform in trade policy. The South African government introduced the Motor Industry Development Plan (MIDP) in 1995, to create the necessary levels of competitiveness, promote world class manufacture practices, increase levels of investments and exports that would consequently lead to the successful reconstruction and development of this sector of the South African economy. Subsequent research has shown that the successful adoption of world-class manufacture (or lean production) processes in the South African automotive industry is necessary not only for survival, but also for increased competitiveness of the industry and the improved economic performance of automotive firms. However, complicated links exist between the adoption of world-class manufacture for improved levels of operational competitiveness. for firm-level success, on the one hand, and long-term sustainability of the industry, on the other hand. Combined firm level economic success and long-term sustainability of the industry depend on factors such as international trends, connectivity to global value chains, modern technological capabilities, lean production and enterprise systems, substantial investments, increased exports, world-wide quality standards, as well as customer satisfaction, human resource development, advanced education, skills development, worker participation, government policy and institutional support. This is borne out by a recent study of the auto component sector, utilising a lean , production 'market driver' toolkit. The study found that although component manufacturers significantly improved their operational competitiveness, they have not necessarily experienced improved economic performance levels. More important is connectedness and integration into global value chains, via intermediaries, mergers and acquisitions. The changing political economy of automotive value chains is also important in shaping fum-level operational success and industry sustainability. In this research paper, we review global automotive industry trends which influenced the introduction of the government's visionary MIDP. We then discuss their impact on the performance of the South African assembly and component sectors at industry and finn level. This leads to a series of recommendations for improved performance to world-class manufacture, world-wide quality standards and global competitiveness

Magister Commercii - MCom / Political and economic sanctions between 1970 and 1994 isolated the inward-oriented economy of South Africa from global trends. A variety of factors, such as a challenging new global competitive environment, production overcapacity, falling protectionist tariff barriers in a period of liberalisation, world-class manufacture and globalisation, are contributing to the reform of the economy and the automotive industry. The South African automotive industry therefore faces a major reform in trade policy. The South African government introduced the Motor Industry Development Plan (MIDP) in 1995, to create the necessary levels of competitiveness, promote worldclass manufacture practices, increase levels of investments and exports that would consequently lead to the successful reconstruction and development of this sector of the South African economy. Subsequent research has shown that the successful adoption of world-class manufacture (or lean production) processes in the South African automotive industry is necessary not only for survival, but also for increased competitiveness of the industry and the improved economic performance of automotive firms. However, complicated links exist between the adoption of world-class manufacture for improved levels of operational competitiveness. for firm-level success, on the one hand, and long-term sustainability of the industry, on the other hand. Combined firm level economic success and long-term sustainability of the industry depend on factors such as international trends, connectivity to global value chains, modern technological capabilities, lean production and enterprise systems, substantial investments, increased exports, world-wide quality standards, as well as customer satisfaction, human resource development, advanced education, skills development, worker participation, government policy and institutional support. This is borne out by a recent study of the auto component sector, utilising a lean , production 'market driver' toolkit. The study found that although component manufacturers significantly improved their operational competitiveness, they have not necessarily experienced improved economic performance levels. More important is connectedness and integration into global value chains, via intermediaries, mergers and acquisitions. The changing political economy of automotive value chains is also important in shaping fum-level operational success and industry sustainability.

Magister Commercii - MCom / Issues pertaining to the misalignment of exchange rate have become central in the analysis of open economy macroeconomics for developing countries. This is at least due to two reasons: first persistent overvaluation of currency is seen as a powerful early warning of potential currency crisis and second protracted periods of exchange rate misalignment are highly associated with poor economic performance in a number of developing countries. Owing to this fact, economists are in concession that aligning real exchange rates towards their equilibrium values is an important component of macroeconomic policy adjustments in order to achieve and maintain a sustainable development. For this purpose the estimation of the degree of the real exchange rate misalignment has become pivotal. However, despite the concession among economists regarding the need to minimize the frequency and magnitude of exchange rate misalignment, the estimation of the equilibrium exchange rate (hence the misalignment) has been among the most controversial and challenging issues in modem macroeconomics. For several decades, the Purchasing power parity (PPP) approach-which is based on the law of one price-has been the most widely used methodology for the estimation of the equilibrium exchange rate in both developed and developing countries. In South Africa some attempts have been made to estimate the misalignment of the rand against major currencies on the basis of the PPP approach. However, large numbers of empirical studies show that PPP does not hold except in the 'ultra' long run. In addition, PPP's assumption of a constant equilibrium exchange rate makes it ill-fitted to serve as a bench-mark for the analysis of the exchange rate in countries such as South Africa that experience substantial structural changes. As a result a number of macro-econometric models underlying on the macroeconomic determinants of exchange rate have been developed, albeit with little applicability in developing countries. In this study, we have used Edwards' (1989) intertemporal general equilibrium model of a small open economy in order to estimate the degree of the real exchange rate misalignment and its impact on the international trade competitiveness of the South African economy for the period 1985:1-2000:4. For this purpose a dynamic single equation error correction model of a first order autoregressive distributed lag model, ADL (1,1), and five years moving average technique have been employed to estimate the exchange rate misalignment. Whereas impulse response analysis and variance decomposition techniques of a cointegrated VAR (vector auto regression) have been established to assess the impact of the misalignment on trade competitiveness. The fmdings of the study reveal that the real exchange rate had been consistently overvalued during the period' 1988:3-1998:2 but undervalued during periods 1998:3- 2000:4. For most of the periods during 1985:1-1988:2 the rand had been undervalued. More over the study discloses that exchange rate misalignment debilitates South Africa's international trade competitiveness accounting for 20 percent of the variation in competitiveness.