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An exploratory investigation into Tshwane Postmodern consumers' consciousness and practices that relate to sustainable food procurementFerreira, Dominique January 2014 (has links)
In the postmodern society we live in whereby citizens create their unique identities and sense of belonging not by whom they associate with but rather with what they consume (Arrow & Dasgupta, 2009; Berner & Van Tonder, 2003; Kacen, 2000). Addressing the fast-paced lifestyles postmodern consumers are leading and the impact thereof on the natural environment is in many political, economic, academic and social circles high on the agenda (Benton & Ferry, 2010). Studies relating more specifically, to the true impact of consumer behaviour on the environment and the ultimate sustainability thereof for future generations is becoming of great importance. In order to assure future generations the same quality of life and access to natural resources it becomes paramount that investigation sets forth the behaviour of consumers today. This study investigated postmodern consumers’ consciousness of climate change and subsequent food procurement practices. The research identified certain sustainable consumption practices and uncovered very clear deficits with regards to consumers’ knowledge of climate change. Overall results revealed that most consumers either portray or aspire towards lifestyles that reflect luxury and convenience. It was found those who were willing to live more sustainably struggled to do so due to societal pressures, poor support and a knowledge deficit in terms of mitigating skills. This research further discovered that the current lifestyles postmodern consumers’ aspire to encourage very definite changes in terms of gender roles (i.e. more women competing on par with men), which have detrimental effects on their ability to lessen unsustainable behaviour. Recent literature states that women should be viewed as positive agents of change due to their prominent role in socialising their household members (Buckley, Cowan, McCarthy, & O'Sullivan, 2005) and therefore a portion of the research focused on the specific contribution or lack thereof females have toward sustainable consumption practices within a postmodern society. However, this research identified that with a proper knowledge of sustainable consumption practises and mitigating skills the postmodern consumer is able to have a profound impact on curbing the detrimental effects of unsustainable practices and therefore rightfully deserves more attention. / Dissertation (MA)--University of Pretoria, 2014. / lk2014 / Consumer Science / MA / unrestricted
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In pursuit of looking good : Thai women office workers and everyday consumption practices at workOmphornuwat, Kosum January 2010 (has links)
Drawing upon my eleven-month ethnographic fieldwork in two business organisations in Bangkok, Thailand, this thesis explores Thai women office workers consumption of makeup and clothes at work. What emerges from this thesis is that a claim to beauty as a reason for which women are engaged in the consumption of makeup and clothes is not always valid. Grounded in theoretical discussions and empirical findings, I argue that the women s consumption of makeup and clothes is not always in the pursuit of beauty, but rather the pursuit of looking good. While beauty is perceived as an innate quality of the body, looking good entails the materialisation of the outer body through consumption practices in an attempt to achieve an ideal look. I introduce a concept of looking good practices. Looking good practices demonstrate the ways in which women office workers exert agency in mobilising their outer bodies to achieve an appropriate appearance at work. I argue that looking good practices entail a process of social learning. The women office workers learn to look good through the process by which they look at other women, participate in the practices shared amongst themselves, negotiate the meanings of appropriateness and reify such meanings through their consumption of makeup and clothes. By sharing meanings and practices, the women office workers inevitably participate in looking good practices, which, I argue, are social practices. My research also demonstrates how, through their engagement in the consumption of makeup and clothes, the women office workers aestheticise their bodies to be situated in the aesthetic workplace.
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Consumption Practices and Middle-Class Consciousness among Socially Aware Shoppers in AtlantaTabor, Desiree Lynn 09 June 2006 (has links)
With the postmodern prevalence of shopping as both a recreational and subsistence activity, social class identity is increasingly constituted around access to the landscape of consumption. U.S. middle-class identity is normalized in commercial spaces and the exclusion of the lower-class from these spaces perpetuates wider social disparities. For socially aware members of the middle-class, distinction may be achieved by selectively shopping throughout the metropolitan area with the goal of influencing corporate practices. Yet this distinction is not without cost as middle-class shoppers are prime targets of identity marketing schemes and of the neoliberal regime’s construction of consent. Through 15 self-proclaimed middle-class shoppers’ reported use of Atlanta’s postmodern landscape of consumption, this study focuses on performances of middle-classness and representations of commercialized spaces with the goal of furthering the anthropological understanding of class identity and urban space as heterogeneous.
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Parents' perceptions of the food consumption practices and nutrition-related needs in a resource-constrained communityKumalo, Deliwe Maria January 2016 (has links)
The purpose of this study was to investigate parents' perceptions of the food consumption practices and nutrition-related needs in a resource-constrained community, in terms of daily eating patterns, current knowledge and attitudes with regards to food choice, food production and food preparation, as well as community-based nutrition-related needs and information to be included in an intervention aimed at community-wide health and well-being. The study forms part of a broader research project, which aims to facilitate health and well-being in resource-constrained communities, in support of reaching identified Millennium Development Goals (MDGs) and Sustainable Developmental Goals (SDGs).
Interpretivism was utilised as meta-theoretical lens and a qualitative research approach was followed. I selected Bronfenbrenner's Ecosystems Theory as guiding framework for the current study. A Participatory Reflection and Action (PRA) research design was utilised to generate data with 22 purposefully selected parents from three primary schools in the Bronkhorstspruit area. Data were generated and documented through PRA-based workshops, observation, visual techniques, field notes and a reflective journal.
Following inductive thematic analysis, five themes and related sub-themes emerged. The first theme relates to the daily eating patterns of the community, reflecting food consumed during breakfast, lunch and dinner. Secondly, healthy eating practices were identified as a theme, indicating that community members had a clear understanding of what healthy eating practices entails, available resources to inform healthy eating practices and current informational needs in terms of healthy eating practices. The third theme highlights food preparation practices, where women take responsibility for food preparation by means of a variety of methods. The fourth theme emphasises food purchasing practices, where community members buy from larger chain-stores, local shops and informal traders. Finally, the fifth theme indicates food production practices, where community members prefer to grow their own vegetables.
Based on the findings it can be concluded that this community's food consumption patterns are primarily affected by factors in the macrosystem, namely poverty and unemployment. At the macro-level, access to healthy food, cost of healthy food and the influence of the media are aspects influencing the perceptions and decisions of community members such as parents. Changed food consumption practices and nutrition-related needs within the community may, in turn, effect change in the macrosystem by informing related future interventions. / Dissertation (MEd)--University of Pretoria, 2016. / Educational Psychology / MEd / Unrestricted
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[pt] DA TV ABERTA AO STREAMING: UMA DISCUSSÃO SOBRE OS NOVOS MODOS DE VER / [en] FROM OPEN TV TO STREAMING: A DISCUSSION OF NEW WAYS OF VIEWINGCRISTINA MARIA MARTINS DE MATOS 07 May 2020 (has links)
[pt] A presente dissertação propõe uma discussão a respeito das transformações na produção e no consumo audiovisual, a partir do avanço das tecnologias digitais. Para isso, se refletirá sobre as múltiplas formas de consumir produtos audiovisuais, apresentando um breve quadro panorâmico de transformações na produção e veiculação dos produtos audiovisuais, desde os meios tradicionais de broadcast até o streaming. Uma das questões da pesquisa é compreender como a introdução de novas ferramentas de produção, novos dispositivos, novos suportes e novas plataformas de distribuição, configuram novas rotinas e novos modos de ver ao permitir aos espectadores um amplo espectro de escolhas dos modos de assistir (lugares e telas) e diferentes configurações de consumo, sejam individuais e/ou coletivas, presenciais e/ou virtuais. Ao mesmo tempo, dependendo da ocasião e da geração, encontram-se novas formas convivendo com antigas práticas de assistir audiovisual. / [en] The present dissertation proposes a discussion about the transformation in the production and the audiovisual consumption, from the advance of the digital technologies. To do so, it will reflect on the multiple ways of consuming audiovisual products, presenting a panoramic board of the transformations in the production and delivery of audiovisual products, from traditional broadcast media to streaming. One of the research questions is to understand how the introduction of new production tools, new devices, new media and new distribution platforms, configure new routines and new ways of viewing by allowing viewers a wide range of ways to watch (places and screens) and different configurations of consumption, whether individual and / or collective, face-to-face and / or virtual. At the same time, depending on the occasion and the generation, there are new ways of living with old audiovisual practices.
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Comunicação, educação e consumo: a circulação de práticas de consumo na intraficção e a sua apropriação por estudantes / Communication, education and consumption: the movement of consumption practices in intraficção and ownership by studentsMarcelino, Rosilene Moraes Alves 26 March 2012 (has links)
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Previous issue date: 2012-03-26 / Our purpose embraces the consumption of goods in the Brazilian soap opera and the appropriation of such practices by students (Student Jessica Nunes Herculano from CIEJA and EJA Escola Estadual Prof. Antonio Alves Cruz), consumers of such cultural media product. We develop our thesis supported by three vertices - Communication, Education and Consumption - while in the Communication Sciences, we put our object under the light of Reception Studies, Mediation
Theory, and studies performed on the soap opera in Brazil. Backed by these biases, we analyzed the soap opera Passione, from Silvio de Abreu, aired in prime time, from May 17, 2010 to January 14, 2011. To conduct our analysis, by way of definition, we chose the character Clô, who, over the plot, the consumption practices represented a possibility to set up an identity and belonging to a new social group. We take snippets of scenes from this character to students from two public schools in São Paulo, aiming to understand how the consumption practices were appropriate and re-signified.
To conduct our research, we chose to adopt a multimethodological strategy, which includes quantitative and qualitative approaches, documental, bibliographic and empirical researches, application a map of cultural consumption and group discussion techniques and depth interviews. For treating the materials, we chose to use the French Line Discourse Analysis (FDA). As theoretical benchmark, we turn to authors such as, for example, Adilson O. Citelli, Ana Carolina Escosteguy, Baron Isherwood, Don Slater, Eni Orlandi, Guillermo Orozco Gómez, Itânia Gomes, Jesús Martín-
Barbero, Luís Henrique Alonso, Maria Aparecida Baccega, Maria do Rosário Gregolin, Maria Immacolata Vassallo de Lopes, Mary Douglas, Mikhail Bakhtin, Néstor García Canclini, Nilda Jacks. / Nosso objeto compreende o consumo de bens na telenovela brasileira e a apropriação de tais práticas por estudantes (do CIEJA Aluna Jéssica Nunes Herculano e do EJA Escola Estadual Prof. Antônio Alves Cruz), consumidores deste produto cultural midiático. Desenvolvemos nossa dissertação apoiados em três vértices Comunicação, Educação e Consumo sendo que, nas Ciências da Comunicação, colocamos nosso objeto à luz dos Estudos de Recepção, da Teoria das Mediações, e dos estudos realizados sobre a telenovela no Brasil. Respaldados por estes focos, analisamos a telenovela Passione, de Silvio de Abreu, levada ao ar em horário nobre, no período de 17 de maio de 2010 a 14 de janeiro de 2011. Para conduzir nossa reflexão, a título de delimitação, elegemos a personagem Clô, para quem, ao longo do enredo, as práticas de consumo representaram uma possibilidade de constituição de identidade e de pertencimento a um novo grupo social. Levamos trechos de cenas dessa personagem a estudantes de duas escolas públicas paulistanas, com o objetivo de compreender como as práticas de consumo eram apropriadas e ressignificadas. Para conduzir nossa pesquisa, optamos pela adoção de uma estratégia multimetodológica, que compreende abordagens quantitativas e qualitativas, pesquisas documental, bibliográfica e empírica, aplicação de
mapa de consumo cultural e técnicas de grupo de discussão e entrevistas em profundidade. Para tratamento dos materiais, optamos pela utilização da Análise do Discurso de Linha Francesa (ADF). Como referencial teórico, recorremos a autores como, por exemplo, Adilson O. Citelli, Ana Carolina
Escosteguy, Baron Isherwood, Don Slater, Eni Orlandi, Guillermo Orozco Gómez, Itânia Gomes, Jesús Martín-Barbero, Luís Henrique Alonso, Maria Aparecida Baccega, Maria do Rosário Gregolin, Maria Immacolata Vassallo de Lopes, Mary Douglas, Mikhail Bakhtin, Néstor García Canclini, Nilda Jacks.
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Retratos da migração transnacional na cidade de São Paulo : um estudo sobre o consumo imagético da exposição fotográfica "Somos Todos Imigrantes" / Portraits of transnational migration in the city of São Paulo: a study on the imagery consumption of the photographic exhibition "We are all Immigrants"Passaro, Matheus Alves 31 March 2017 (has links)
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Previous issue date: 2017-03-31 / This research analyzes the relations between communication, consumption and migrations from the study of the production and reception processes of the photographic exhibition "Somos Todos Imigrantes", seeking to understand the frameworks and perceptions surrounding the media visibility and of transnational immigrants in the city of São Paulo. The theoretical framework covers the conceptual field of communication, consumption, citizenship, image, visualities and migrations transnational corporations. The methodology of the research is based on bibliographic research and documentary; observation of production spaces and reception of the photographic exhibition; collection and
exposure image analysis; interviews with producers and the immigrant public and not immigrant. The results of the research point to three main dimensions that resulting from the processes of production of the appropriations of the photographic exposure: (1) the recognition of a dominant media visibility that hierarchizes the immigrants and associates them with problem, conflict, poverty; (2) the possibilities of setting up
other citizen visions, especially those that uniquely distinguish, without folklore, and
favor a humanizing approach with the immigrant Other; and (3) the limits imposed
other visibilities in the field of migration that the need for public policies that assure immigrants access to and occupation of both from the media and from the city . / Esta pesquisa analisa as relações entre comunicação, consumo e migrações a partir do estudo
dos processos de produção e recepção da exposição fotográfica "Somos Todos Imigrantes",
buscando compreender os enquadramentos e percepções em torno da visibilidade midiática e
pública dos imigrantes transnacionais na cidade de São Paulo. O referencial teórico abrange o
campo conceitual da comunicação, consumo, cidadania, imagem, visualidades e migrações
transnacionais. A metodologia da pesquisa fundamenta-se em pesquisa bibliográfica e
documental; observação de espaços de produção e recepção da mostra fotográfica; coleta e
análise das imagens da exposição; entrevistas com os produtores e com o público imigrante e
não imigrante. Os resultados da pesquisa apontam para três dimensões principais que
resultam dos processos de produção de das apropriações das imagens fotográficas da
exposição: (1) o reconhecimento de uma visibilidade midiática dominante que hierarquiza os
imigrantes e os associa a problema, conflito, pobreza; (2) as possibilidades de constituição de
outras visibilidades cidadãs, especialmente aquelas que singularizam, sem folclorizar, e
favorecem uma aproximação humanizadora com o Outro imigrante; e (3) os limites impostos
à produção dessas outras visibilidades no campo das migrações que aparecem associados à
necessidade de políticas públicas que assegurem aos imigrantes acesso e ocupação de espaços
tanto da mídia quando da cidade.
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Stabilising the Oscillations between Consumption Practices and Circular Economy Business Models : A case study of a circular economy-based offering through collaboration within textile industryKrishnakumar, Ramnath, Venkatesh, Surya Prakash January 2020 (has links)
The surges in the deterioration on all fronts of sustainability have led to the conceptualization of the Circular Economy (CE). The compliance of production and consumption tightly knitted with the linear model has created a much-needed debate as well as a barrier to the transition towards the CE. In order to drive the transition from linear to CE, various typologies of CE business models have been derived. The Product-Service System (PSS), a business model for creating a circular flow of materials, necessitates the transformation of consumers from being owners into mere users. The textile industry, where the use of virgin materials is deemed to be a primary component for its production and consumption, requires the ingestion of CE-based business models. However, such a transition requires a constant and conscious effort from various actors as well as consumers. The study takes a holistic perspective targeting both the PSS provider as well as the consumers in providing an understanding of frictions that occur between a PSS Business model and the existing consumption practices. As different actors form a network to drive a PSS business model, this study, firstly aims to develop an understanding of the interactions that take place between two different actors who aim to develop a PSS business model within the domain of textiles. Secondly, as there tend to be consumers who oppose business models that change their existing habits and routines, one such as PSS, this study focuses on analyzing the existing practices related to the consumption of textiles. By contemplating between the consumption side and the PSS provider side, the thesis concludes with a model on how a PSS business model can be made to stabilize the differences with respect to consumption practices by taking into account the factors that influence the consumption of a product.
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Vilania e homossexualidade: o personagem Félix Khoury da telenovela Amor à vida nas leituras da Comunidade LGBT na cidade de São Paulo / Villainy and homosexuality: the character Felix Khoury soap opera Love of Life in the readings of the LGBT community in São PauloCretaz, Lívia 27 March 2015 (has links)
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Previous issue date: 2015-03-27 / This research aims to discuss the relation between villainy, redemption and homosexuality through the character of Félix Khoury from the soap opera Amor à vida (Rede Globo, 2013). This work took as object readings from the character under discussion by members of the LGBT (Lesbian, Gays, Bisexuals and Transgender) Community in the city of Sao Paulo. The primary objective is to understand in which dimension the relation between communication, consumption, villainy and gender issues represented on the soap opera were appropriated by the LGBT Community. In parallel, the aim is to map the representations of homoeroticism in Brazilian soap operas; identifying which readings were made based on an homosexual as villain; investigating the repercussions of the male gay kiss on the soap opera in question and, finally, identify how the homoeroticism is characterized as textual appeal. The theoretical foundation was based on the fields of Communication, Reception, Consumption, Soap opera and Queer Teory. In order to conduct the research, we adopted a qualitative methodology from conducting focus group, where selected scenes were debated with the interviewees in accordance with the deliberated profile. The empirical research enabled to identify issues such as identification of character s family conflicts by the public, like the search for family acceptance, rejection of the stereotypical characterization of homosexual characters. / Esta pesquisa tem como tema a relação entre vilania, redenção e homossexualidade tendo como base o personagem Félix Khoury da telenovela Amor à vida (Rede Globo, 2013) e tomou como objeto as leituras realizadas a partir do personagem em questão por membros da Comunidade LGBT (Lésbicas, Gays, Bissexuais, Travestis, Transgêneros e Transexuais) da cidade de São Paulo. O objetivo principal é entender de qual forma as relações entre comunicação, consumo, vilania e questões de gênero representadas na telenovela analisada foram apropriadas por integrantes desta Comunidade. Em paralelo, objetiva-se mapear as representações de homoerotismo nas telenovelas brasileiras; identificar quais leituras realizadas a partir de um personagem homossexual na posição de vilão; investigar a repercussão do beijo gay masculino em Amor à vida e, por fim, identificar como o homoerotismo se caracteriza como um apelo textual. A fundamentação teórica se ancorou nos campos da Comunicação, Recepção, Consumo, Telenovela e Teoria Queer. Para conduzir a pesquisa, foi adotada a metodologia qualitativa a partir da realização de grupos focais. Foram selecionadas cenas, as quais realizou-se apresentação e posterior debate com os entrevistados, de acordo com o perfil deliberado. A partir da pesquisa empírica, foi possível identificar questões como identificação dos conflitos familiares do personagem pelo público, a busca pela aceitação da família e a reprovação da caracterização estereotipada dos personagens homossexuais.
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O conceito de família na telenovela : um estudo sobre sua recepção / The concept of family in the telenovela: a study about its receptionRocha, Camilla Rodrigues Netto da Costa 03 February 2017 (has links)
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Previous issue date: 2017-02-03 / The field of Communication allows us to keep a close eye on what communicative
culture. The present research starts from the constitution of the media narratives of gender
when discussing the homoaffective family, to investigate their
social presence. This is because it tries to understand, in addition to
concept in the telenovela, the reception of the same by the students of the High School, or
what are the uses and appropriations of students in the 1st and 3rd years of
State Public Schools, with regard to the articulation of homoaffective families
outlined in the telenovelas Love to Life and Family. Therefore, in order to
understand the meanings and resignifications of enunciators and enunciators, in the
we are worth the theoretical-methodological contributions of French Line Discourse Analysis (ADF)
from authors like Orlandi, Bakhtin, Baccega, Gregolin, among others. In a second
At the moment, we launch qualitative research through the use of interview techniques
in depth and discussion group with the students of the State Public Schools,
Professor Rômulo Pero and Jardim Santa Ângela. In addition, we
bibliographies and documentaries mobilizing authors such as Thompson, Martín-Barbero, Hall and
Canclini (Cultural Studies); Baccega, Kellner, Martín-Barbero (Communication); Slater,
Baccega, Alonso, Douglas (Consumption), among others, with different theoretical contributions. / O campo da Comunicação nos permite um olhar atento para aquilo que de comunicativo é
feita a cultura. A presente pesquisa parte da constituição das narrativas midiáticas de gênero
ficcional quando apresenta um debate em torno da família homoafetiva, para investigar sua
presença no seio social. Isso porque intenta compreender, para além da construção desse
conceito na telenovela, a recepção do mesmo por parte dos estudantes do Ensino Médio, ou
seja, quais são os usos e apropriações dos estudantes do 1º e do 3º anos do Ensino Médio de
Escolas Públicas Estaduais, no que se refere à articulação das famílias homoafetivas
esboçadas nas telenovelas Amor à Vida e Em Família. Para tanto, com o intuito de
compreender as significações e ressignificações dos enunciadores e enunciatários, nos
valemos dos aportes teórico-metodológicos da Análise de Discurso de Linha Francesa (ADF)
a partir de autores como Orlandi, Bakhtin, Baccega, Gregolin, entre outros. Em um segundo
momento, lançamo-nos em pesquisas qualitativas por meio do uso das técnicas de entrevista
em profundidade e grupo de discussão junto aos estudantes das Escolas Públicas Estaduais,
Professor Rômulo Pero e Jardim Santa Ângela. Além disso, adotamos pesquisas
bibliográficas e documentais mobilizando autores como Thompson, Martín-Barbero, Hall e
Canclini (Estudos Culturais); Baccega, Kellner, Martín-Barbero (Comunicação); Slater,
Baccega, Alonso, Douglas (Consumo), entre outros, com diferentes aportes teóricos.
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