¡iAbstract¡j After the disregulation of the telecommunication in Taiwan, Strategy Alliances become the hit among the companies. And the M&A is a great mass fervor in advanced countries. What we concern are if the alliance performance is the same with what the manger expect and how to measure the value of the enterprise. As we know, Sometimes the financial reports can¡¦t reflect the market value of a company. EVA (Economic Value Added) is a new indicator in financial field. It is aimed at the new hi-tech companies, which have little asset and high R&D abilities. The research is focused on the Excite@Home, the biggest broadband internet service provider (ISP) in the USA. Excite, the sixth internet content provider (ICP) in America, was merged by @Home in 1999. According to the conclusion, the marketing cost affect FGV so much, both of them are direct proportion. It means the marketing makes sense and increases the market value of the business when the merger occurred. But the margin advertising revenue didn¡¦t increase for a long time. Why? Because the integration of the merger didn¡¦t work out very well and people anticipate negatively for the company¡¦s future. Thus it can be seen the value drivers reflect the success or failure of their strategic decision. The result also shows the business model drives FGV. Taking the Excite@Home for example, FGV has huge variation accompany COV just a ripple when the company makes vast investment. In a word, when the strategic planning matches with the market expectation and it implement successfully, the FGV goes up so that the market value of the enterprise increases. On the contrary, either the failure operation or the wrong strategy makes FGV slump, even lower than COV.

S. David Young and F. O¡¦Byren (2000) divided the economic value added (EVA) into two parts, current operating value (COV) and future growth value (FGV). From financial markets, it was found out that the fluctuations of stock prices of businesses were mainly based on the expectation of the investors to the operation performance and future growth of the businesses. Hence, the businesses can create higher market value only their substantial growth rate exceeds expected growth rate from the market. This study adopts O¡¦Byren¡¦s theory (2000) to do the empirical case study of IC design industry in Taiwan. Firstly, the relationship between future growth value of business and their long term equity input rate (LTEI/IC), net operating profit after tax (NOPAT(G)%), Gross Profit/OE were examined. Secondly, by paradigm empirical case study, this study tries to find out the relationship between the factors that affect future growth value of business and the innovation strategy. Thirdly, this study tries to figure out recommendations for the business to enhance its future growth value. This study finds out the factors that affect the future growth value (FGV), in stock market, of business of IC design industry in Taiwan. The investors focus on NOPAT(G)% for on-growing businesses; they focus on continuous growth of Gross Profit/OE for expanding businesses; and they focus on higher expectation of investment performance from LTEI/IC for mature business sectors. In addition, the results of this empirical study of investors¡¦ expectation on the growth of MediaTek Inc. are as follows: 1. Its Gross Profit/OE and NOPAT(G)% are obviously superior to the other sample business sectors. 2. There is positive correlation between Gross Profit/OE and NOPAT(G)% for killer applications (high market-share products) resulted from applying disruptive innovation strategy. In conclusion, this study provides some recommendations for the businesses pursuing incremental growth or constant growth, as below: 1. Competition strategy decision: To take the innovation strategy in accordance with the performance and specification of the products, target customers and business models. 2. Effective cost control: Continuous improvements by innovative concepts and managements to reduce the costs in marketing, R&D, management, risk from material acquiring, yield rate and operation costs, etc. 3. Profit maximization: It is the key for business success and profit to apply correct innovation strategy as well as effective cost management.

Zugleich: Diss. Wirtschaftswiss. Zürich. / Im Buchh.: Bern ; Stuttgart ; Wien : P. Haupt. Literaturverz.

O objetivo principal deste estudo reside em propor a utilização do indicador EVA® valor econômico agregado, como forma de medir e comparar o desempenho econômico de unidades de uma rede de hotéis. O trabalho irá sugerir a implantação de um modelo de avaliação de desempenho de unidades hoteleiras, com base no indicador EVA® valor econômico agregado. Será utilizada a técnica de estudo de caso, aplicada a duas unidades da rede hoteleira, com o objetivo de desenvolver e verificar a eficácia do indicador EVA®. Como resultado, pretende-se possibilitar à empresa contar com um sistema de avaliação de desempenho que lhe ofereça uma melhor orientação para cada decisão a ser tomada. O trabalho também tem por objetivo contemplar a comparação de alguns indicadores de desempenho, comumente utilizados pelas empresas, com o EVA®, abordar a conceituação de custo de capital e suas formas de cálculo, estabelecer, para esta rede de hotéis, uma fórmula, ou método, para definição de seu próprio custo, definir os ajustes contábeis necessários para cálculo do EVA® e desenvolver o modelo conceitual de avaliação a partir do EVA®, em um caso prático. / The main objective of this study lives in proposing the use of the indicator EVA® economic value added, as form of to measure and to compare the economic performance of units of a net of hotels. The work will suggest the implantation of a model of evaluation of performance of hotel units, with base in the indicator EVA® economic value added. The technique of case study will be used, applied to two units of the hotel net, with the objective of to develop and to verify the effectiveness of the indicator EVA®. As result, intends to make possible to the company to count with a system of performance evaluation that offers it a better orientation for each decision to be taken. The work also has for objective to contemplate the comparison of some performance indicators, commonly used by the companies, with EVA®, to approach the concept of capital cost and their calculation forms, to establish, for this net of hotels, a formula, or method, for definition of his own cost, to define the necessary accounting adjustments for calculation of EVA® and to develop the conceptual model of evaluation starting from EVA®, in a practical case.

O presente trabalho tem por objetivo estudar de avaliação de desempenho empresarial com ênfase na aplicação de um modelo de avaliação de desempenho pela métrica do Economic Value Added - EVA® para uma empresa de bens de consumo. O estudo está estruturado com uma revisão bibliográfica onde são estudados os conceitos e fundamentos do Economic Value Added - EVA® e sua aplicação como instrumento de medição de desempenho e de gestão. Na sequência, aplica o modelo em uma empresa de bens de consumo, localizada no Rio Grande do Sul, fundada nos anos ‘70. O estudo foi realizado com os dados contábeis e financeiros, não auditados, da empresa entre 2010 e 2014. O estudo demonstra que a medição pelo EVA® representa uma importante evolução nas ferramentas de gestão, evidenciando que o gerenciamento pelo lucro não é suficiente para medir a agregação de valor aos proprietários da organização. / The present work aims to study the assessment of business performance with emphasis on the application of a model for evaluating the performance metric Economic Value Added - EVA® for a company of consumer goods. The study is structured with a literature review where we study the fundamentals and concepts of Economic Value Added - EVA® and its application as a tool for performance measurement and management. In sequence, apply the model in a consumer goods company, located in Rio Grande do Sul, founded in the 70s. The case study was conducted with the accounting and financial data, unaudited, between 2010 and 2014. The study shows that measurement by EVA® represents an important evolution in management tools, showing that managing for profit is not enough to measure the added value to the owners of the organization.

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This thesis aims to give the reader general overview of Economic value added (later EVA) and is focused on analysis of problematic aspects of EVA. Firstly there are some theoretical materials regarding EVA following the analysis of chosen company. In the end there is a summary of the analysis. In the first part there are theoretical materials from home and foreign authors describing the problematic of EVA together with the formulas used in the second part. The second part is the analysis of the chosen company. Building on the theoretical materials in the first part author adjust the accounting data, calculate the EVA for the years of the analysis and compare them with the accounting data in accordance with the goal of the thesis. Then he makes a suggestion for improvement and calculates its benefits. Lastly he makes some examples of problematic aspects of EVA. The thesis ends with summary of the analysis and with the contribution of the author.

Ao longo da última década, tem aumentado o reconhecimento de medidas de gerenciamento de valor. Dentre essas, uma que tem recebido grande atenção tanto no meio acadêmico quanto nas empresas em geral é o valor econômico agregado (EVA®). Muito se tem discutido sobre essa medida, sendo que seus defensores afirmam que ela é uma melhor medida de desempenho do que as medidas contábeis tradicionais. Nessa perspectiva, uma série de pesquisas tem sido realizada, verificando a relação entre o EVA® e o retorno de ações, onde os resultados alternam-se entre uma relação superior dessa medida e o retorno de ações em comparação com as medidas contábeis tradicionais e uma fraca relação ou a ausência de relação entre essas variáveis. Em diferente abordagem, Machuga, Pfeiffer Jr. e Verma (2002) realizaram um estudo no mercado norte americano para verificar a capacidade do EVA® na predição de lucros futuros. Replicando a metodologia desse estudo, esta pesquisa teve como objetivo verificar empiricamente se o EVA® fornece informação incremental para predição de lucros futuros das empresas de capital aberto do Brasil. Na metodologia, foram aplicados modelos de regressão linear múltipla no período de 1998 a 2006 para testar a proposição de que o EVA® fornece informação incrementalmente útil para predizer lucros de um ano adiante das empresas de capital aberto do Brasil. Foram aplicadas regressões anuais (crosssection) e verificou-se a significância estatística dos coeficientes médios. Com os resultados obtidos, não se pode comprovar a utilidade incremental do EVA® na predição de lucros futuros. Na seqüência, realizou-se um teste do valor incremental da inclusão da informação EVA® no modelo de predição, sendo que foram aplicadas novas regressões sem as variáveis EVA® e apurados os novos coeficientes médios; em seguida, foram efetuadas duas previsões de lucros, uma utilizando os valores médios com e outra sem o EVA® . Por meio da comparação desses valores previstos com os reais dos lucros e apurando suas respectivas diferenças, obteve-se os erros médios de previsão. Foi observado que os erros médios de previsão apresentaram-se elevados em função da alta dispersão das variáveis da pesquisa, também foi encontrado que os erros médios de previsão foram menores quando houve a inclusão da informação do EVA® , indicando a utilidade incremental dessa medida na predição de lucros futuros, entretanto esses resultados devem ser interpretados como indicativos e não como conclusivos, já que os coeficientes das variáveis, em sua maioria, não se demonstraram estatisticamente significantes. / There has been increased recognition over the last decade of the measures of management of value. Among these, one that has received the great attention either on the academic field or in the companies in general is the Economic Value Added (EVA®). A lot has been argued about this measure, its defenders affirm that it is one measure of performance better than the traditional accounting measures. In these perspective, a lot of researches have been done, verifying the relation between the EVA® and the stock returns, where the results change between one relation superior of these measures and the stock returns in comparison with the usual accounting measures and a weak relationship or absence of relation between these variables. In a different approach, Machuga, Pfeiffer Jr. and Verma (2002) realize a study on the North America market to verify the ability of EVA® in the prediction of future earnings. Applying the methodology of this study, this research had as goal to verify empirically if the EVA® supplies incremental information to predict future earnings of the Brazilian public companies. After, in the methodology, some multiple linear regression models were applied on the period of 1998 to 2006 to test the proposition that EVA® supplies information incrementally useful to predict one-year-ahead earnings of the Brazilian public companies. The annual cross-section regressions were applied and verified the statistic significance of the average coefficients. With the gotten results, one cannot confirm the incremental utility of EVA® in the future earnings prediction. In the sequence, a test of the incremental value of the inclusion of the information EVA® on the model of prediction was realized, it being that news regressions were applied without the variables EVA® and gotten the new average coefficients, after that, two predictions of earnings was effected, one using the mean values with and the other without the EVA® information. By the comparison of the predicted values with the actual earnings and checking its respective differences, one got the average forecast errors. It was observed that the average forecast errors had been presented high in function of the high dispersion of the variables of the research. It was founded too that the average forecast errors were lower when was included the information of EVA®, indicating the incremental utility of this measure on the prediction of future earnings, however, these results must be interpreted as indicative and not as conclusive, since the coefficients of the variables, in its majority, did not show statistically significant.

Thesis (Doctoral (Human Resource Management))--Cape Peninsula University of Technology, 2005 / The image of the Western Cape Education Department (WCED) is influenced by its ability to handle and to develop a system whereby not only will the perceived gap between the expectation and satisfaction of the customers be closed, but the customer will also be able to derive value from the services rendered. In order for this to come to fruition, as well as the fact that the employees know the true picture of the flow of work within the WCED, it is crucial that the employees be involved in the mapping of the strategy, which in turn would be utilised to attain the vision. A key challenge is getting all the parts of the WCED in line with its strategies, which in turn impacts on the mission and vision. Maximum value requires an understanding of its creation and a proactive approach. These are not easily accomplished. Not only is the "education industry" presently confronted with many changes, its stakeholders and customers are making greater demands. As a result of this. the WCED needs to be more efficient, but importantly also to be aware of the "efficiency trap". A decrease in the net operating result of the WCED would result in dissatisfied customers. In order for this not to be an option. the synergy of the balanced scorecard and the whole value chain within a lean environment should be considered as the reduction of occupational crime i.e. human activity absorbing resources, but not creating value or nonvalue creating / adding activities or muda has become a priority. Also by focussing on an occupational crime reduction flow of work, the WCED will be seen as a system of processes and not as a system of separate functions.

This thesis deals the efficiency of company and in differences between traditional and modern indicators of financial efficiency of company as first. Practical part of this graduation thesis targets on the modern performance criteria of a company. Economic value added was chosen as a representative of the modern value indicators. Economic value added is a way to determine the value created for the shareholders of a company. In the case study is EVA computed by economic model, accounting model and benchmarking diagnostic system of financial indicators INFA in the company which was chosen. The main part forms describing the adjustments that the economic model demands. In details are described editing which lead to the net operating assets and to the net operating profit after taxes (NOPAT). All three methods are compared one another in conclusion.