In this modern era where the flows of customers are increasing towards fast food restaurants it is becoming more challenging to offer good customer service. For this purpose, there is strong need of highly trained and skilful workforce as like other service oriented businesses, the frontline employees of fast food restaurants also have direct interaction with customers and are considering the backbone of restaurants. Therefore, the main intention to conduct this study is to understand the working conditions in fast food restaurants, to discover the core factors of employee motivation and to determine the role of management in attaining this inspiration. The theoretical framework of this study presents the well known theories and other important literature for employee’s motivation. The requirements for employee’s motivation in fast food industry are highlighted by the author on the basis of these literatures. Additionally, a conceptual model for employee’s motivation in fast food restaurants is derived from different literature and serves as an opening position for the empirical research.   This study based on qualitative strategy and inductive approach with research philosophy of constructionist and interpretivist stances. The data is collected through semi-structured interviews consisting of four managers and three employees of Max, Subway and McDonald’s restaurants in Umeå, Sweden. For analysis the data is categorized on the basis of different factors mentioned in the proposed model.   In the findings of this study, the elements of the conceptual suggested model are identified and validated for employee’s motivation in fast food restaurants. The findings are concerned with different motivational factors through which employees can be motivated in fast food restaurants. In which the main role of management is to work on human capacity and provide training, the best working environment, salaries and wages and promotional and growth opportunities to their employee. These are the most important functions highlighted after empirical finding and analysis, however, other factors i.e. cultural values, stress of work, respect and recognition are also important factors for frontline employee’s motivation in fast food restaurants.   This study is only limited to three fast food restaurant (Max, McDonald’s & Subway) of one city of Sweden (Umeå). The data was collected from a small sample (only seven individuals) which limits the generalization of this study to other restaurants in Sweden.

ABSTRACT    This thesis discusses the changing society and how the urban setting affects how and where people spend their time socializing and eating. The city of Hanoi has undergone changes, which have had an impact on people’s movements, consumption choices and street traders’ livelihood in the city. There are also issues with housing that have arisen, mainly because the city’s expanding growth. The youth of today are living in quite a different social context society than their parents and especially grandparents, due to economic reforms that have rapidly increased the foreign investment and flow of information from the outside world. This has led to some diverging and sometimes conflicting opinions arising from people of different ages possibly having other ideals and values than their parents and grandparents. The state ideals and global influences also affect people’s behaviour and opinions and food choices. I will describe the food scene and changes that have happened to it, due to foreign influences and trade. This study is mainly based on secondary sources, combined with a case study of young people’s eating out food choices based upon my own fieldwork in Hanoi, Vietnam from February to April, 2013. I will situate and contextualize what part food plays for the youths and exploring the difference between street food and fast food and why people would choose one over the other.

Thesis (Ph.D.)--University of Nebraska-Lincoln, 2007. / Title from title screen (site viewed Oct. 21, 2008). PDF text: 153 p. ; 1 Mb. UMI publication number: AAT 3308321. Includes bibliographical references. Also available in microfilm and microfiche formats.

Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 93-97). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 93-97). Also available on the Internet.

Thesis (M.S.)--Ohio State University, 1986. / Includes bibliographical references (leaves 183-184). Available online via OhioLINK's ETD Center.

Neuberger, P., Consumer behaviour of young consumers between 15-29 years on fast food market in South Moravia region. Master Thesis. Brno: Mendel University in Brno, Faculty of Business and Economics, 2015. This master thesis is focused on consumer behaviour of young consumers between 15-29 years at fast food market in South Moravia region. The main aim of this thesis is to identify factors which influence consumer during buying process at this particular group of consumers and on this principle formulate general valid marketing recommendation. Qualitative and quantitative methods are used for research. Focus groups method and questionnaire method were used in research exactly. The result of these methods were used for cluster analysis. The result of cluster analysis are cluster with similar properties and members of these clusters are influenced by same factors. On this base general valid marketing recommendations are made for each cluster. These recommendations can be used in South Moravia region.

O segmento de fast food está em expansão e, ao mesmo tempo, sofrendo alterações em seus processos operacionais. Para o estudo do segmento em Campo Grande, MS, é necessária a análise da dimensão nacional do segmento. Essa dissertação investiga a estrutura competitiva atual do segmento de fast food nesta cidade, sob a ótica dos conceitos de Michael E. Porter (1980), com o complemento da identificação dos recursos e competências necessários para uma operação de sucesso no segmento. Além disso, são descritos os possíveis desdobramentos na evolução do setor, na visão de especialistas do segmento.

O segmento de fast food está em expansão e, ao mesmo tempo, sofrendo alterações em seus processos operacionais. Para o estudo do segmento em Campo Grande, MS, é necessária a análise da dimensão nacional do segmento. Essa dissertação investiga a estrutura competitiva atual do segmento de fast food nesta cidade, sob a ótica dos conceitos de Michael E. Porter (1980), com o complemento da identificação dos recursos e competências necessários para uma operação de sucesso no segmento. Além disso, são descritos os possíveis desdobramentos na evolução do setor, na visão de especialistas do segmento.

O segmento de fast food está em expansão e, ao mesmo tempo, sofrendo alterações em seus processos operacionais. Para o estudo do segmento em Campo Grande, MS, é necessária a análise da dimensão nacional do segmento. Essa dissertação investiga a estrutura competitiva atual do segmento de fast food nesta cidade, sob a ótica dos conceitos de Michael E. Porter (1980), com o complemento da identificação dos recursos e competências necessários para uma operação de sucesso no segmento. Além disso, são descritos os possíveis desdobramentos na evolução do setor, na visão de especialistas do segmento.