<p>Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies.</p><p>The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. These theories are put together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings.</p><p>The qualitative research strategy is employed in this dissertation. Utilizing the multiple case studies, we choose two sample companies both from USA. The empirical data was gathered through semi-structured interviews on the telephone. Data was also supplemented with secondary data such as company web pages and scientific articles.</p><p>The conclusion can be drawn from this study is that culture differences influence the 4P marketing strategies in both of the companies in different ways. Language, value and customer behaviors of a national culture are main factors to affect the implementation of marketing strategy in the international markets.</p>

Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. These theories are put together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The qualitative research strategy is employed in this dissertation. Utilizing the multiple case studies, we choose two sample companies both from USA. The empirical data was gathered through semi-structured interviews on the telephone. Data was also supplemented with secondary data such as company web pages and scientific articles. The conclusion can be drawn from this study is that culture differences influence the 4P marketing strategies in both of the companies in different ways. Language, value and customer behaviors of a national culture are main factors to affect the implementation of marketing strategy in the international markets.

Background: Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. During the last couple of decades, technology has become more and more common both in our daily life, as well as in businesses. This has lead to an increase in technology implementation, especially within the service industry, where customers now can use self-service technologies in order to receive the service on their own. However, a lack of self-service technologies was discovered within the fast food industry. Since these types of innovations increased the service efficiency and decreased the waiting-time for customers, the authors believed that this would be very interesting for local managers within the fast food industry. Therefore, the authors began to investigate how much power local management has over these types of new innovations. Purpose: The purpose of this thesis is to explore how local management affects the innovation process, within fast food restaurant chains. Method: By conducting a cross-case study with the two fast food companies Subway and Max, the authors interviewed local fast food managers in order to explore the effect local management have on the innovation process. These two cases were selected since Subway fully consists of franchisees, while Max is almost completely company owned. Therefore, the two most common organizational structures within the fast food industry are included which will provide a more fair view of the industry. Conclusion: The effect of the innovation process has a positive relationship with the amount of power distributed to the local management. However, these areas differ depending on the organizational structure, with franchisees achieving their highest amount of power within medium-sized innovations and managers in company-owned outlets maintain their highest amount of power within minor innovations. Even though the overall communication was perceived as satisfying and efficient, large opportunities for improvements occur. By implementing more horizontal communication within the local management, it is in the belief of the authors that the entire internal communication will benefit. Especially this would benefit the franchise system where an increased local communication and collaboration would lead to more efficient communication throughout the entire organization.

A considerable amount of academic attention has been directed towards the relationship between service quality and customer satisfaction. But the nature of the exact relationship is still shrouded with uncertainty. In addition, few researches focus on the dimensions of service quality and their differing impacts on customer satisfaction in western fast food restaurants. This paper examines whether or not quality and satisfaction should be considered as a single construct, or distinct, separable constructs. Customer satisfaction is typically evaluated by means of a single item scale and sometimes multiple item scales. Conversely, this empirical study adopts a different approach and considers customer satisfaction as a multi-dimensional construct just as service quality, but argues that customer satisfaction should be operationalized along the same corresponding items on which service quality is operationalized. The SERVQUAL instrument was slightly modified to measure the relationship between service quality and customer satisfaction among customers in western fast food chains in Kaohsiung. The research survey captures customers¡¦ perceptions of excellent service and compares it with their overall satisfaction. Using multiple regression analysis and T-test, the paper also reports on how socioeconomic and demographic disparities can influence the perception of service quality and satisfaction. Based on the research findings, the service quality and customer satisfaction are indeed independent but are closely related constructs. Their relationship suggests that an increase in one will lead to an increase in another. The statistical analysis also revealed that demographic variables can have major influences on service quality and customer satisfaction. The aim of the study is to supply useful results for future customer satisfaction researches in the fast food industry and provide insights into market segmentation strategies.

Thesis (Ph. D.)--Auburn University, 2008. / Abstract. Vita. Includes bibliographical references (p. 110-125).

Thesis (MFA)--Montana State University--Bozeman, 2008. / Typescript. Chairperson, Graduate Committee: Walter Metz. Montana Fare is a DVD accompanying the thesis. Includes bibliographical references (leaves 38-40).

published_or_final_version / Community Medicine / Master / Master of Public Health

ĮMONĖJĖ X PARDUODAMO GREITO MAISTO RIEBALŲ IR RIEBALŲ RŪGŠČIŲ KOKYBĖS VERTINIMAS Vilija Šimkutė Vadovas: Doc. Gintarė Zaborskienė Lietuvos sveikatos mokslų universitetas, Veterinarijos akademija, Veterinarijos fakultetas, Maisto saugos ir kokybės katedra. p 41, 3 lentelės , 15 paveikslų. Darbo tikslas: įvertinti greitojo maisto (Chiken Bites, Chiken Nuggets, Burger, Chiken, Fileto Fish, jautienos 3:1 ir jautienos 4:1) riebalų kokybę, riebalų rūgščių sudėtį įmonėje X, pateikti rekomendacijas vartotojui. Darbo uždaviniai: 1. Įvertinti riebalų kokybės rodiklius: peroksidų skaičių, titruojamąjį rūgštingumą. 2. Atlikti parduodamų gaminių riebalų riebiųjų rūgščių tyrimus. 3. Įvertinti gautus tyrimų rezultatus statistiškai, apibendrinti duomenis ir pateikti išvadas bei rekomendacijas vartotojams. Tyrimai buvo atliekami 2012 m - 2014 m. Greitojo maisto gaminiuose: vištienos (Nuggets, Bites, Chiken, Burger), žuvies (Fileto Fish) ir jautienos (4:1, 3:1) nustatyta riebalų, sočiųjų, mononesočiųjų, polinesočiųjų, omega 3, omega 6 riebalų rūgščių bei trans izomerų procentiniai kiekiai, peroksidų kiekis ir rūgštingumas. Rezultatai. Didesnis peroksidų skaičius nustatytas gaminiuose, kuriuose buvo didesnis polinesočiųjų riebalų rūgščių skaičius. Daugiausia 0,78 mekv.O2/1kg peroksidų nustatyta Nuggets vištienoje, mažiausiai 0,48 mekv.O2/1kg 3:1 jautienos gaminiuose. Didžiausias pH 5,99 nustatytas Chiken vištienos gaminiuose, mažiausias pH 5,12 Fileto Fish gaminiuose. Tyrimo metu buvo... [toliau žr. visą tekstą] / SUMMARY QUALITY ASSESSMENT OF FAT AND FATTY ACIDS IN FAST FOOD Vilija Šimkutė Supervisor : Do. Gintarė Zaborskienė Lithuanian University of Health Sciences, Veterinary Academy, Veterinary faculty, Food Safety and Quality Department. p 41, 3 tables, 15 pictures . Purpose: To evaluate the fast food ( Chiken bites, Chiken nuggets, Burger, Chiken, Fish filet, (beef 3:1 and 4:1) quality of fat, fatty acid composition of company X to make recommendations to the user. Tasks: 1. First learn the fat quality indicators : peroxides, titratable acidity and fatty acid methods. 2. Second perform -selling products of fat quality characteristics and fatty acid research. 3. Compare the results statistically summarize data and present findings and recommendations to users. Studies were conducted in 2012 - 2014. Results. Fast-food products : chicken ( Nuggets, Bites, Chicken, Burger ), fish ( Fish Filet ) and beef (4:1, 3:1 ) found in fat, saturated, monounsaturated, polyunsaturated, omega 3, omega 6 fatty acids and trans isomers the percentage of peroxide value and acidity . Increased peroxide established products, which were higher in polyunsaturated fatty acids . Most 0.78 mekv.O2/1kg peroxide found in chicken nuggets at least 0.48 mekv.O2/1kg 3:1 beef products. The highest acidity pH 5.99 set Chiken chicken products, the minimum pH 5.12 Filet fish products. The study was conducted in the chicken ( Nuggets, Bites, Chicken, Burger ), fish ( Fish Filet ) and beef (4:1, 3:1 ) products... [to full text]

Thesis (M.B.A.)--University of Hong Kong, 1995. / Includes bibliographical references (leaves 63-64).

Thesis (Ph.D.)--University of Western Sydney, 2008. / A thesis submitted to the University of Western Sydney, College of Arts, Centre for Cultural Research, in fulfilment of the requirements for the degree of Doctor of Philosophy. Includes bibliography.