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Orientador: Anna Christina Bentes da Silva / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem / Made available in DSpace on 2018-08-25T12:15:35Z (GMT). No. of bitstreams: 1 Covre_AndreLuiz_D.pdf: 6090223 bytes, checksum: 609cc80683a3ec1a85490a327198380c (MD5) Previous issue date: 2014 / Resumo: Na virada do século XX para o século XXI os sujeitos reemergiram. Eu presencio essa reemergência, dia após dia, como seu eu presenciasse um astro que se eclipsara e deseclipsou. Considero que o industrialismo, dentro de sua lógica de produção e consumo, desenvolveu dois instrumentos e os massificou: o computador e a internet. Contraditórios aos objetivos de qualquer massificação industrial, o computador e a internet abriram juntos a possibilidade de uma liberdade, na medida em que possibilitaram aos sujeitos se colocarem frente a esses instrumentos de forma mais ativa. Nessa perspectiva, assumo que os sujeitos tiveram que se apropriar das ferramentas produzidas no encontro dessas tecnologias para poderem efetivamente reemergir. Defendo que, para se apropriar das ferramentas contidas no produto computador/internet e conseguir reemergir em atividades sociais diversas como sujeitos ativos (sujeitos diferentes dos constituídos pela educação linguística moderna e pelas mídias da modernidade: televisiva, impressa e radiofônica), tais sujeitos aprofundaram suas relações com as características de liberdade da língua. Invertendo a linha de pensamento, afirmo que ao aprofundar as relações com as características de liberdade da língua, os sujeitos se apropriaram de ferramentas produzidas no encontro de dois instrumentos tecnológicos do industrialismo (computador e internet), e se possibilitam exercer atividades que lhes foram negadas sistematicamente ao longo de toda a modernidade. Precisaram, portanto, tomar a língua de uma forma diferente do que vinham tomando, de receber e repetir o discurso, de entender a língua como estrutura somente / Abstract: At the turn of the twentieth into the twenty-first century, the selves resurfaced. I presence this resurfacing day after day, as if I presenced an eclipsed star which had uneclipsed. I believe that industrialism, within its logic of production and consumption, has developed two instruments and massified them: the computer and the internet. Contradictory to the goals of any industrial massification, however, the computer and the internet together cleared the path to a kind of freedom, in that they enabled individuals to position themselves before these instruments in a more active fashion. Within this perspective, I assume that the subjects had to grasp the tools produced by these technologies, in order to effectively resurface. I argue that, in order to grasp the tools contained in the computer/internet product and be able to reemerge in various social activities as active subjects (unlike those made up by modern linguistic education and the modern medias: TV, press and radio), individuals deepened their relations with the characteristics of freedom of language. Reversing the line of thinking, I state that in deepening the relations with the characteristics of linguistic freedom, individuals took hold of the tools produced in the encounter of two technological tools of industrialism (computer and internet), and managed to perform activities which had been systematically denied to them along modernity. They had, therefore, to see language in a different way than they had been doing throughout modernity, to receive and repeat the discourse, to perceive language as simply structural / Doutorado / Linguistica / Doutor em Linguística

M.A. (Communication) / The information age we find ourselves in require a different approach to advertising than the traditional advertising approach we are used to. Messages will no longer be placed in order to reach a mass audience, but to reach a very closely defined audience. Products and services will be customised to meet individual needs and the relationship with the consumer will be the key to success in a global economy. We are moving towards a many-to-many model of communication. The Internet should not be used as an advertising medium on its own, but as part of a total communications strategy. It should be used as an extention to traditional advertising mediums and as a way of supplying a niche audience with information relating to them specifically. A large variety of companies see the Internet as an essential part of their marketing strategies and there exists a number of ways in which one can advertise on the Internet. The nature of the Internet makes it ideal for building relationship consumers and supply them with otherwise unavailable information: In traditional advertising there exists a distinct difference in the way low and high involvement products are advertised. High involvement purchase decisions usually require large amounts of information while low involvement purchases are usually impulse or habitual buys. This has resulted in a distinct difference in methods of advertising used for high and low involvement products. The question arises as to whether the same is true for advertising on the Internet. This aspect are discussed in detail and the conclusion arrived at is that it is true to a certain extent. However, if advertising on the Internet is to become an essential media element to all campaigns, new principles will have to be drawn up in order to guide advertisers on how to use the Internet as an effective advertising medium.

Le résumé en français n'a pas été communiqué par l'auteur. / Le résumé en anglais n'a pas été communiqué par l'auteur.

by Ho, Wai-Sum Shirley. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 70-71). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / PREFACE --- p.ix / Chapter / Chapter 1. --- WHAT PEOPLE DO IN THE INTERNET --- p.1 / Introduction --- p.1 / What the Internet can do for Businesses --- p.1 / What Individuals Can Achieve in the Net --- p.5 / Chapter 2. --- INTERNET STATISTICS AND THE SOCIAL PERCEPTION ON IT --- p.8 / Introduction --- p.8 / The World-wide Coverage --- p.8 / Survey on Internet User Statistics --- p.10 / Market Size of the Internet in Various Aspects --- p.16 / Chapter 3. --- THE BUSINESS MODEL OF AN ISP - THE BREAD AND BUTTER AS WELL AS THE COSTS --- p.19 / Introduction --- p.19 / An ISP's Revenues and Costs --- p.19 / Chapter 4. --- THE ECONOMIES OF INTERNET MARKETING AND ADVERTISING --- p.24 / Introduction --- p.24 / Statistics on Web Advertising and Internet Shopping --- p.21 / Internet Marketing --- p.28 / Chapter 5. --- THE ECONOMIC IMPACT OF THE INTERNET TO MODERN SOCIETY --- p.30 / Introduction --- p.30 / Today's Internet Economy --- p.31 / What Directions is the Internet is Headed --- p.32 / Structure of the Internet Economy --- p.34 / Who are Likely to Make Money ？ --- p.36 / How Companies' Core Businesses will be Affected --- p.38 / Impact on the Core Economy --- p.40 / Chapter 6. --- INFLUENCE OF THE INTERNET - PRESENT AND PREDICTION FOR THE FUTURE --- p.44 / Introduction --- p.44 / How Companies will be Affected --- p.45 / Predictions for the Near Future (1 or 2 years) --- p.45 / Chapter 7. --- AN EMERGING BUSINESS OF INTERNET EXTENSION -INTRANET --- p.52 / Introduction --- p.52 / The Relationship and Difference between Internet and Intranet --- p.53 / "The Intranet Causes Information Access to be Faster, Better, and More Economical" --- p.54 / Why do Corporations use Intranets as their Means Inter-branch Communications ？ --- p.55 / Intranet for Low Cost International Communication --- p.57 / Putting the Data Warehouse on the Intranet --- p.58 / Case Study: The Intranet Slashing the Cost of Business --- p.59 / Chapter 8. --- CONCLUSION --- p.64 / The Economic Sphere of Influence of the Internet --- p.64 / Intranet - Business with Prosperous Future --- p.66 / APPENDIX1 --- p.67 / WHO IS WHO IN HONG KONG´ة S INTERNET COMMUNITY --- p.67 / BIBLIOGRAPHY --- p.70

Thesis (M.A.)--University of Akron, School of Communication, 2007. / "December, 2007." Title from electronic thesis title page (viewed 02/27/2008) Advisor, Kathleen Endres; Faculty reader, N. J. Brown; Department Chair, Carolyn Anderson; Dean of the College, James Lynn; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.

Thesis (Ph.D.)--Dept. of Communication, State University of New York at Buffalo, 2007. / Advisers: George A. Barnett, Thomas H. Feeley. Includes bibliographical references.

Thesis (Ph.D.)--Murdoch University, 2008. / Thesis submitted to the Faculty of Law and Business. Includes bibliographical references (p. 483-526) and index.

Zugl.: Kiel, Universiẗat, Diss., 2002.