Mass-customization is a form of consumer-centric business practice, which is a hybrid of customization and mass-production (Gilmore & Pine II, 1997). It is the use of flexible processes and organizational structures to produce individually customized apparel products at the low cost of a standardized mass-production system (Hart, 1995). Very limited academic consumer research has been conducted in the area of apparel mass-customization. The purposes of the study were (a) to investigate consumers' purchase intentions of mass-customized apparel, (b) to examine the relationships among consumer characteristics, perceived usefulness, perceived behavioral control, attitude toward using apparel mass-customization, and purchase intention of mass-customized apparel, and (c) to identify the predictors of the overall purchase intentions and those of the purchase intentions of specific types of mass-customized apparel (i.e., design, fit and personalization mass-customized apparel). A conceptual model was developed, and eight hypotheses were generated to test the proposed relationships among the variables. A questionnaire was developed as the instrument of collecting data. A national sample of 474 male adults was recruited by a market research company. Statistics such as descriptive statistics, factor analysis, and stepwise multiple regression analysis were used to analyze the collected data. The results indicated that more than half of the respondents were willing to purchase mass-customized dress shirts. The relationships among consumer characteristics, perceived usefulness, perceived behavioral control, attitude toward using apparel mass-customization, and purchase intention of mass-customized apparel were confirmed, and the predictors of the overall purchase intention and of the purchase intention of specific types of mass-customized apparel were identified. Based on the results, in-depth discussions and related marketing implications were provided. / Ph. D.

Thesis (Ph.D.)--Hong Kong University of Science and Technology, 2008. / Includes bibliographical references (leaves 126-137). Also available in electronic version.

Zugl.: Bremen, Univ., Diss., 2009

Universiẗat, Diss., 2002--Konstanz.

Thesis (Ph. D.)--Georgia State University, 2004. / Naveen Donthu, committee chair; Kenneth L. Bernhardt, Bruce K. Pilling, Detmar W. Straub Jr., committee members. Electronic text (127 p. : ill.) : digital, PDF file. Description based on contents viewed August 3, 2007. Includes bibliographical references (p. 116-127).

Thesis (Ph. D.)--University of Hong Kong, 2006.

Universiẗat, Diss--Münster (Westfalen), 2005.

Zugl.: Rostock, Univ., Diss., 2008.

Inom trähusbranschen har den ökade kundanpassningen av bostäder gjort att företag fått allt svårare att möta efterfrågan utan att tappa i lönsamhet. Syftet med det här arbetet är att ta reda på hur ett medelstort svenskt trähusföretag, som tillverkar en stor mängd kundanpassade bostäder ska kunna erbjuda en stor mängd kundvariation utan att förlora i effektivitet och lönsamhet. Flera av lösningsförslagen som presenteras handlar om att öka flexibiliteten på produktionslinan för väggar. Om flera olika väggmodeller ska kunna tillverkas på samma linje utan att komplexiteten minskar måste arbetet kunna utföras snabbare, eller bli gjort snabbare. Våra förslag, som bygger på teorier från mass customization handlar om att skapa initiativ till att omfördela arbetskraft och resurser, så att rätt personer finns på rätt plats för rätt typ av vägg. Det handlar också om att minimera skillnaderna mellan de två typer av väggmodeller som finns för att göra det lättare för montörer att lära sig memorera moment, och därmed påskynda processen av inlärning.

Este trabalho tem como objetivo apresentar um Modelo de Escritório de Gerenciamento de Projetos, que viabilize o atendimento diferenciado a clientes. Tendo em vista a expansão e a globalização do mercado associada à crescente competitividade das empresas buscando atender os clientes, cada vez mais exigentes na qualidade dos produtos somados a seus interesses individualizados, surgiu a necessidade de adequar a produção para a personalização do consumidor. Essa modelagem foi estruturada a partir de um Estudo de Caso mediante uma pesquisa exploratória e buscou como fonte de referência a Bematech Soluções em Automação Comercial, empresa de grande porte do segmente eletroeletrônico, que se apresentou apropriada para o estudo face ao seu estágio de crescimento e à intenção de ampliar sua presença no mercado. Atualmente suas atividades comerciais estão voltadas para o atendimento de pequenas e médias empresas varejistas, mediante uma rede de revendas distribuídas regionalmente. Este procedimento, que é eficiente para o segmento, é um limitador para a ampliação de mercado desejado pela empresa. Em planejamentos realizados pela empresa definiu-se ampliar o espectro de clientes, buscando atender os grandes varejos com o oferecimento de soluções customizadas, a partir de uma linha produzida em massa. Esta pesquisa, portanto, apresenta como estruturar uma nova Unidade de Negócios fundamentada nos conhecimentos sobre um Escritório de Gerenciamento de Projetos, como elemento de proporcionar a Customização de Soluções para atendimento exclusivo a cada cliente. / This work has objective a Model Project Management Office that makes possible the differential attendance to customers. In view of the expansion and globalization of the market, associated to the competitive of the companies seeking to attend the customers, more and more demanding at the qualities of products added to their individualized interests, came up the necessity to fit the production for the consumers personalization. This modeling was structured from a Case Study by an exploratory research and attempted source the Bematech Solution in Commercial Automation, enterprise of great importance at the hardware segments, that presented itself proper for study, according to its period of growth and the purpose to extend its presence in the market. Today, its commercial activities are turned toward the attendance of small and average retail companies, through a net of resale distribution regionally. This procedure, that is efficient for the segment, limits the magnifying of the market required by the company. In planning carried out by the company, it was defined the specter of consumers, trying to attend the great retails with the proposing of customized solutions, from a mass producing line of products. This research, therefore, presents how to frame a new Business Unit based on the knowledge on an office of Project Management Office (PMO), as element to provide the Customization of Solutions for each customers exclusive attendance.