<p>Title: Festivalernas Intåg – Korröfestivalen- en bordunstämmas resa genom festivaliseringen</p><p>The Korrö festival- The establishment of a Swedish Folk Music Festival.</p><p>This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the “Korrö bordunstämma” to build instruments and play folk music. Later on the event started to attract other people through public live concerts. These concerts became more and more popular and they soon took over the original purpose of the event. This became a turning point for “Korrö bordunstämma” who now decided to change name to the Korrö Folk Music Festival. I have been studying the history of this event to see if I could find any particular circumstances that may have contributed to the popularity this event have reached over the years. I will illustrate how certain factors such as organisation, economy and alteration of visitors have affected the festival. This text will give the reader a presentation of a festival in constant change. I believe that The Korrö Folk Music Festival has been an important part of the development of modern Swedish folk music and still is.</p>

Tyrimo tikslas: Ištirti marketingo komunikaciją organizuojant Pažaislio muzikos festivalį remiantis lankytojų vertinimu. Probleminis klausimas: Kokios Pažaislio muzikos festivalio rengėjų pasirinktos marketingo komunikacijos priemonės yra pastebimiausios lankytojų? Tyrimo objektas: Marketingo komunikacija Pažaislio muzikos festivalyje. Tyrimo uždaviniai: 1. Atskleisti kultūrinio turizmo sampratą ir renginių organizavimo teorijos nuostatas. 2. Išanalizuoti marketingo komunikacijos teorinius aspektus. 3. Ištirti Pažaislio muzikos festivalio lankytojų požiūrį į kuriamą marketingo komunikaciją. 4. Nustatyti, kurios Pažaislio muzikos festivalio rengėjų naudojamos marketingo komunikacijos priemonės buvo labiausiai pastebėtos festivalio lankytojų. Rezultatai ir išvados: 1. Kultūrinis turizmas tai specifinė turizmo sritis, apimanti įvairius kultūrinius išteklius, tradicijas, istoriją. Vienas iš šios turizmo srities elementų ir turistų traukos objektų yra organizuojami kultūriniai renginiai. 2.Marketingo komunikacijos procesu siuntėjas siekia perduoti norimą informaciją apie prekę ar paslaugą gavėjui, bandydamas ne tik sukurti norimą žinomumą ir įvaizdį vartotojo sąmonėje, bet ir užmegzti ryšį tarp tos paslaugos ir vartotojo, tuo pačiu siekiant didinti kliento lojalumą. 3. Tyrimo metu paaiškėjo, kad daugiau nei keturi penktadaliai apklaustųjų pažymėjo jog jų nuomone marketingo komunikacijos priemonės yra efektyvios. Taip pat gauti rezultatai rodo, kad festivalio marketingo... [toliau žr. visą tekstą] / Question of investigation: Which Pažaislis Music Festival organizers selected marketing communication tools are noticeable of festival visitors? Object of investigation: Marketing communication in Pažaislis Music Festival. Aim of investigation: To explore marketing communication in Pažaislis music festival based on festival visitors evaluation. Objectives of the study: 1. To educe cultural tourism and event organization features. 2. To analyze the theoretical aspects of marketing communications. 3. To explore Pažaislis music festival visitors assessment of event marketing communications. 4. To find out which Pažaislis music festival organizers used marketing communication tools were the most observed of festival visitors. Conclusions: 1. Cultural tourism is a specific tourism segment, covering a variety of cultural resources, traditions, and history. Organized mass cultural events is one of the tourists attraction elements. 2. In marketing communication process sender using marketing communication tools and channels to transmit information about the product or service to costumer, and trying to create the image service in user's consciousness, also to establish the relationship between services and the consumer at the same time increase customer loyalty. 3. The study revealed that more than four-fifths of respondents said that they believe the marketing communication tools are effective. Also, the results show that the festival marketing communication tools were usually... [to full text]

The objective of this study was to propose a cultural and social event represents the Roma culture as a tourism product, including its material, technical, administrative, financial and commercial terms. Project proposal was based on a survey of currently offers of cultural events in Vlašim, analysis results, the preferences of visitors, potential restrictions by state and local authorities. Another objective was to evaluate the benefits of proposed event for tourism development in the surveyed area.

Esta pesquisa buscou compreender as aprendizagens e práticas musicais presentes e desencadeadas no e pelo Festival Música Estudantil de Guarulhos, que teve caráter competitivo e focou as músicas produzidas por estudantes. O objetivo do evento foi o de mobilizar as escolas do município de Guarulhos – SP, e, dar visibilidade às ações músico-pedagógicas nelas desencadeadas. Organizado pela Secretaria de Cultura do município, o Festival envolveu professores e gestores escolares, gestores municipais e, especialmente, 23 grupos musicais formados por jovens estudantes. O evento foi aberto a todas às formações de grupos instrumentais/vocais e a todos estilos/gêneros musicais, o que resultou em uma variedade significativa de jeitos e formas de tocar e cantar. Organizado em duas semifinais e uma final, o evento teve como premiação prometida a gravação de um CD com as dez músicas finalistas. As questões que guiaram a pesquisa foram: Que práticas musicais juvenis aparecem no evento? Como elas apareceram? Que ações músico-pedagógicas o Festival pôde mobilizar nos jovens participantes? E na escola, como isso ocorreu? Em que medida os jovens participantes, e a escola, interferiram nas decisões e na dinâmica do Festival? Para discutir estas questões, enfoquei o Festival de Música Estudantil de Guarulhos considerando que sua dinâmica e funcionamento potencializam aprendizagens musicais para os envolvidos. O Festival foi tomado como uma ação criada a partir de uma política pública, que pode congregar e remodelar práticas culturais no âmbito da música. A pesquisa foi orientada pela abordagem qualitativa e teve como método investigativo o estudo de caso. A inserção em campo se deu entre os meses de outubro de 2011 e junho de 2012, e os dados construídos no trabalho de campo constituíram-se em: 1) observações com registros fotográficos e em audiovisual das eliminatórias e a final do festival de 2011; 2) entrevistas semiestruturadas com os integrantes das bandas e grupos musicais, a equipe pedagógica das escolas participantes, e a equipe organizadora do Festival – incluindo funcionários da Secretaria de Cultura do Município de Guarulhos e da Secretaria de Educação do Estado de São Paulo; e, 3) documentos relativos ao evento. Os dados da pesquisa permitem a compreensão da dinâmica, da estrutura, e do potencial músico-pedagógico imbuídos nesse tipo de evento. Ao longo do Festival ocorreram diversos momentos profícuos em aprendizagens musicais, tais como a preparação dos jovens estudantes para o evento, e, as situações em que os organizadores possibilitaram o contato deles com outros músicos que lhes passaram dicas e instruções musicais. O Festival alavancou a prática musical de vários jovens e modificou o cenário escolar a partir do engajamento de estudantes e professores com composições, organização de bandas e apresentações musicais. Os resultados mostram que o Festival extrapolou o espaço e o calendário formalmente estabelecido pelos organizadores, contemplando a vida e a música de seus participantes. / This research aimed at understanding the learning and musical practices triggered in and by the student music festival in Guarulhos. The festival had a competitive nature and focused on the songs produced by the students. Another as important objective was to mobilize the municipal schools in Guarulhos – SP, and also highlight the music education actions developed there. This event was organized by the Municipal Department of Culture involving teachers, school and municipal managers and, especially, twenty-three music groups formed by young students. It was open to all instrumental/vocal groups of any formation and music style, which resulted in a great variety of manners of singing and playing music. The festival had two semifinals and a final, the prize was the recording of a CD with the ten best songs. The leading questions to the research were: What are the juvenile musical practices present at the event? How did they appear? What music education actions did the festival cause in the young participants? And at school, how did that happen? To what extent did the young participants – and the school – interfere in the decisions and dynamics of the event? In order to discuss these questions, the research focuses the student music festival in Guarulhos based on the arguments of field of music education has – understood as a field of knowledge that takes interest in the processes of music teaching and/or learning. The research was guided by the qualitative approach and had a case study as the investigative method. The inclusion in the field occurred between the months of October 2011 and June 2012. The resulting data consists of: 1) audiovisual and photographic records of the playoffs and the final in 2011; 2) semi-structured interviews with participating groups, participating schools’ pedagogical team, and the organizing staff of the Festival - including people from the Department of Culture of Guarulhos and people involved in the Education Department of the State of São Paulo; and, 3) festival-related documents and reports. The resulting data allow the understanding of aspects such as the dynamics, structure, and the music and educational potential present in this kind of event. There were several fruitful moments of music learning during the festival, such as the students’ preparation for the event, and the possibility the organizers gave them to be in touch with other musicians who provided them with hints and instructions concerning music. The festival boosted the music practice of several young students, changing the school setting from the commitment of students and teachers in composing, forming groups, and the music performances. The results show that the festival went beyond the space and schedule the organizers had formally established – by contemplating its participants’ life and music.

Esta pesquisa buscou compreender as aprendizagens e práticas musicais presentes e desencadeadas no e pelo Festival Música Estudantil de Guarulhos, que teve caráter competitivo e focou as músicas produzidas por estudantes. O objetivo do evento foi o de mobilizar as escolas do município de Guarulhos – SP, e, dar visibilidade às ações músico-pedagógicas nelas desencadeadas. Organizado pela Secretaria de Cultura do município, o Festival envolveu professores e gestores escolares, gestores municipais e, especialmente, 23 grupos musicais formados por jovens estudantes. O evento foi aberto a todas às formações de grupos instrumentais/vocais e a todos estilos/gêneros musicais, o que resultou em uma variedade significativa de jeitos e formas de tocar e cantar. Organizado em duas semifinais e uma final, o evento teve como premiação prometida a gravação de um CD com as dez músicas finalistas. As questões que guiaram a pesquisa foram: Que práticas musicais juvenis aparecem no evento? Como elas apareceram? Que ações músico-pedagógicas o Festival pôde mobilizar nos jovens participantes? E na escola, como isso ocorreu? Em que medida os jovens participantes, e a escola, interferiram nas decisões e na dinâmica do Festival? Para discutir estas questões, enfoquei o Festival de Música Estudantil de Guarulhos considerando que sua dinâmica e funcionamento potencializam aprendizagens musicais para os envolvidos. O Festival foi tomado como uma ação criada a partir de uma política pública, que pode congregar e remodelar práticas culturais no âmbito da música. A pesquisa foi orientada pela abordagem qualitativa e teve como método investigativo o estudo de caso. A inserção em campo se deu entre os meses de outubro de 2011 e junho de 2012, e os dados construídos no trabalho de campo constituíram-se em: 1) observações com registros fotográficos e em audiovisual das eliminatórias e a final do festival de 2011; 2) entrevistas semiestruturadas com os integrantes das bandas e grupos musicais, a equipe pedagógica das escolas participantes, e a equipe organizadora do Festival – incluindo funcionários da Secretaria de Cultura do Município de Guarulhos e da Secretaria de Educação do Estado de São Paulo; e, 3) documentos relativos ao evento. Os dados da pesquisa permitem a compreensão da dinâmica, da estrutura, e do potencial músico-pedagógico imbuídos nesse tipo de evento. Ao longo do Festival ocorreram diversos momentos profícuos em aprendizagens musicais, tais como a preparação dos jovens estudantes para o evento, e, as situações em que os organizadores possibilitaram o contato deles com outros músicos que lhes passaram dicas e instruções musicais. O Festival alavancou a prática musical de vários jovens e modificou o cenário escolar a partir do engajamento de estudantes e professores com composições, organização de bandas e apresentações musicais. Os resultados mostram que o Festival extrapolou o espaço e o calendário formalmente estabelecido pelos organizadores, contemplando a vida e a música de seus participantes. / This research aimed at understanding the learning and musical practices triggered in and by the student music festival in Guarulhos. The festival had a competitive nature and focused on the songs produced by the students. Another as important objective was to mobilize the municipal schools in Guarulhos – SP, and also highlight the music education actions developed there. This event was organized by the Municipal Department of Culture involving teachers, school and municipal managers and, especially, twenty-three music groups formed by young students. It was open to all instrumental/vocal groups of any formation and music style, which resulted in a great variety of manners of singing and playing music. The festival had two semifinals and a final, the prize was the recording of a CD with the ten best songs. The leading questions to the research were: What are the juvenile musical practices present at the event? How did they appear? What music education actions did the festival cause in the young participants? And at school, how did that happen? To what extent did the young participants – and the school – interfere in the decisions and dynamics of the event? In order to discuss these questions, the research focuses the student music festival in Guarulhos based on the arguments of field of music education has – understood as a field of knowledge that takes interest in the processes of music teaching and/or learning. The research was guided by the qualitative approach and had a case study as the investigative method. The inclusion in the field occurred between the months of October 2011 and June 2012. The resulting data consists of: 1) audiovisual and photographic records of the playoffs and the final in 2011; 2) semi-structured interviews with participating groups, participating schools’ pedagogical team, and the organizing staff of the Festival - including people from the Department of Culture of Guarulhos and people involved in the Education Department of the State of São Paulo; and, 3) festival-related documents and reports. The resulting data allow the understanding of aspects such as the dynamics, structure, and the music and educational potential present in this kind of event. There were several fruitful moments of music learning during the festival, such as the students’ preparation for the event, and the possibility the organizers gave them to be in touch with other musicians who provided them with hints and instructions concerning music. The festival boosted the music practice of several young students, changing the school setting from the commitment of students and teachers in composing, forming groups, and the music performances. The results show that the festival went beyond the space and schedule the organizers had formally established – by contemplating its participants’ life and music.

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No description available.

I denna uppsats undersöks krishantering vid svenska musikfestivaler. Studien fokuserar på hur dessa evenemang förbereder sig för och hanterar potentiella kriser. Denna uppsats har använt sig av sex kvalitativa semistrukturerade intervjuer med projekledare, säkerhetsansvariga, sakkuninga och andra personer med relevant kunskap och erfarenheter samt en dokumentstudie. Studien använder sig av ramverket Krishanteringens livscykel kompletterat med MSB:s fyra principer mot antagonistiska hot för att göra det mer tillämpat på musikfestivalbranschen. I resultatet framgår det att musikfestivalorganistationer lägger vikt vid utbildad personal, välutformade och tydliga krishanteringsplaner samt effektiv kommunikation för att säkerställa en säker musikfestivalmiljö. Som slutsats ser vi att svenska musikfestivalorganisationer ständigt måste vara förberedda för att kunna möta och planera inför nya kriser och hot. Genom tydliga och heltäckande krishanteringsplaner kan organisationerna ta an förebyggande åtgärder mot bland annat antagonistiska hot, trängselolyckor och sexualbrott. Vi har sett att säkerhetsarbetet är en kontinuerlig process som hela tiden måste utvärderas och förändras för att möta nya yttre faktorer som kan påverka musikfestivalorganisationer och dess deltagares trygghet. Denna studien är skriven på svenska. / This thesis explores crisis management at Swedish music festivals, focusing on how these events prepare for and manage potential crises. The study employs six qualitative semi-structured interviews with project leaders, security managers, experts, and other individuals possessing relevant knowledge and experience, as well as a document study. It utilizes the Crisis Management Lifecycle framework, enhanced with the MSB's four principles against antagonistic threats, to apply it specifically to the music festival industry. The results indicate that music festival organizations emphasize trained personnel, well-designed and clear crisis management plans, and effective communication to ensure a safe festival environment. In conclusion, we can see that Swedish music festival organizations must constantly be prepared to meet and plan for new crises and threats. Through clear and comprehensive crisis management plans, organizations can take preventive measures against, among other things, antagonistic threats, crowd accidents, and sexual assaults. We have seen that security work is a continuous process that must constantly be evaluated and adjusted to meet new external factors that may affect the safety of music festival organizations and their participants. This study is written in Swedish.

The diploma thesis Brass music today - performation, function, reception is focused on brass music in historic-cultural analysis with overhang into form which can be seen nowadays. As a fundamental research method is chosen the method of qualitative and quantitative field research, which author answers the designated research questions. Diploma thesis is set into historic-cultural development of the brass music phenomenon, in order to provide comprehensive view on the examined subject.

La presente investigación aborda el proceso y desarrollo de los festivales musicales en el Perú que presentan propuestas del género tropical en su programación. Dentro de estas propuestas tropicales, se busca dar mayor énfasis a la inclusión de nuevas agrupaciones provenientes de la fusión de cumbia con rock, que son agrupaciones de una escena formada desde fines del 2000 y que actualmente están trabajando en el constante crecimiento de su marca, público, puesta en escena, marketing, entre otros aspectos. El objetivo general de esta investigación es averiguar el nivel de difusión que genera la participación de estas nuevas agrupaciones en festivales nacionales. Para ello, se mostrará un marco teórico y conceptual del festival de música y el desarrollo de conciertos en Perú de 2007 hasta 2019, mostrando que existe un aumento en la oferta de festivales musicales entre 2014 y 2019. Asimismo, se realizará un breve repaso del desarrollo de las agrupaciones del género tropical en el Perú hasta llegar a las agrupaciones consideradas en esta investigación como las nuevas propuestas musicales del género tropical; es importante mencionar que se abordará su formación, comunicación, estrategias de marketing, análisis musical, puesta en escena y su participación en festivales nacionales. Posterior a esto, se realiza un acercamiento a la relación entre festivales y agrupaciones proponiendo, por un lado, conocer qué cosas están buscando los programadores de festivales para decidir que agrupaciones convocarán y, por otro lado, saber si las agrupaciones están dispuestas o pueden acercarse a cumplir estos requisitos; para darle mayor profundidad a este tema se presenta el caso de cuatro agrupaciones tropicales. Finalmente, se presenta un análisis del resultado de una encuesta realizada a personas que asisten a festivales de música para conocer su percepción como público respecto a los festivales y a las nuevas propuestas del género tropical. / The present investigation addresses the process and development of music festivals in Peru that present proposals of the tropical genre in their programming. Within these musical proposals, it seeks to give greater emphasis to the inclusion of new groups from the fusion of cumbia with rock, which are groups from a scene formed in late 2000 and which are currently working on the constant growth of their brand, audience, staging, marketing, among other aspects. The general objective of this investigation is to find out the level of diffusion generated by the participation of these new groups in national festivals. To do this, a theoretical and conceptual framework of music festival and the development of concerts in Peru from 2007 to 2019 will be shown, showing that there is an increase in the offer of musical festivals between 2014 and 2019. Also, a brief revision will be made, from the development of tropical genre groups in Peru until reaching the groups considered in this investigation as the new musical proposals of the tropical genre; it is important to mention that their formation, communication, marketing strategies, musical analysis, staging and their participation in national festivals will be addressed. After this, an approach to the relationship between festivals and groups is made, proposing, in one hand, to know what things festivals programmers are looking for to decide which groups will call and, on the other hand, to know if the groups are willing or able to approach compliance these requirements; to give more depth to this topic, the case of four tropical groups is presented. Finally, an analysis of the results of a survey to people who attends music festivals is presented to find out their perception as a public regarding festivals and new proposals of the tropical genre. / Tesis