No description available.

Darbo objektas – Lojalių klientų elgsena ir įtaka. Tikslas –Įvertinti lojalaus kliento elgseną ir įtaką „X“ sporto organizacijai. Uždaviniai: 1. Išanalizuoti vartotojų lojalumo raišką, jo stadijas ir sąlygojančius veiksnius; 2. Atskleisti lojalaus kliento teikiamą naudą sporto organizacijai; 3. Nustatyti lojalaus kliento elgseną ir įtaką „X“ sporto organizacijoje Rezultatai: Lojalumą lemia daug įvairių veiksnių tačiau svarbiausios yra žmogaus asmeninės savybės, tokios kaip emocinis stabilumas, ekstraversija, atvirumas patirčiai, sutariamumas, sąmoningumas t.y. veiksniai labiausiai darantys įtaka žmogaus lojalumui. Lojalumas organizacijoje taip pat skirstomas į tam tikras stadijas. Tokias kaip:įtariamasis, pirkėjas, vartotojas, šalininkas, advokatas ir partneris. Didžiausia organizacijos siekiamybė yra, kad klientas taptų partneriu. Tačiau bet kurią stadija pasiekęs lojalus klientas, visada gali pasirinkti kitą organizaciją. Todėl lojalumo stadijos negarantuoja lojalumo. Lojalumas yra trapus reiškinys ir pakankamai nepastovus. Tačiau šis reiškinys dažnai teikia didelės naudos sporto organizacijoms. Ne tik pajamų, bet reklamos, konkurencingumo, bendro tikslo ir bendradarbiavimo aspektais. Lojalumas „X“ sporto organizacijoje pasireiškia tiek teigiama tiek neigiama kliento elgsena bei įtaka. Remiantis gautais rezultatais, darome išvada jog „X“ sporto organizacija siekia, kad klientai jaustųsi jaukiau bei taptų organizacijos dalimi. Augant klientų pasitikėjimui ir... [toliau žr. visą tekstą] / The object of the study: a loyal customer influence and affection „X“ sports organizacion assessment. Aim: is to assess how a loyal customer behaves and influences sports organization Task: 1. To analyze the depth of consumers loyalty, his stages and factors; 2. Uncover loyal customers’ benefits to sports organization; 3. To determine the behavior of a loyal client behavior and influence on the "X" sports organization. Results: Loyalty is determined by many different factors but the most important is the human personal characteristics such as emotional stability, openness to experience, extravert, easy to talk to, awareness, these factors have the greatest impact on human loyalty. Also in the organization loyalty is divided into certain stage. The biggest aim of the organization is that the client would become a partner. But at any stage reached by the customer, can change the organization. It is therefore loyalty stage does not guarantee loyalty. Loyalty is a fragile feature, and quite erratic. However, this feature often provides significant benefits to sport organizations. Not just income, but advertising, competitiveness, cooperation and common purposes. Loyalty to the "X" sports organization gets both the positive and the negative customers’ behavior and influence. On the basis of the results obtained, we reach this conclusion that "X" sports organization aims are that customers would feel more comfortable and would become a part of an organization. Increasing... [to full text]

Title: Use of grants for development of the field hockey sports club Slavia Praha Objectives: The main purpose of this thesis was to set up preferred goals for the field hockey sports club Slavia Praha to ensure its successfull development, with an emphasis on the use of grants provided by the City of Prague. Another goal is to create a list of available grant programs for sports clubs in Prague. Methods: Two analysis methods were applied in this study. The first one was based on the analysis of the documents related to the application for available grants. Thanks to this method the overview of the available grants opportunities was created. The second method was SWOT analysis regarding the field hockey sports club Slavia Praha which contributed to the setting up of new partial and strategic task for the positive development of the club. Results: The field hockey sports club in Prague, which own or long term lease the sports real properties, can apply to the Ministry of Education, Youth and Sports for grants. The other field hockey sports clubs can apply for grants of the Prague City Hall or its town disctricts. The main results of this study were the set up of the strategic goals for the following 3 years period in relation to the provided grants and creation of sub-tasks to meet operational...

The success of each organization is based on a good strategy. In my master´s thesis I deal with the topic of what is needed to create a good strategy and whether this theory is valid even in the sports environment. In particular, I deal with the creation of the strategy in the Won-hyo Třeboň sports club and how it's management works throughout the strategic planning cycle. The aim of the thesis is to find out how is the management of the club approaching the strategy. If they consider the strategy important. Eventually how do they approach each stage of the strategic planning cycle and how does this reflect the club's outputs? The research has a qualitative essence and is mainly based on interviews with the members of the club who are involved in the strategy creation. I have participated in this research. The result of the thesis is that the management considers the strategy to be important but does not proceed in accordance with the theoretical bases resulting from the research and synthesis of the strategy and strategic planning cycle literature. This fact at the end opens the space for possible recommendations for improving the effectiveness of the strategy in a given sports club.

The aim of this dissertation was to analyse the success of strategic decision of the sport organisation. Another aim was to find out about the club competitiveness and how clients are satisfied with changes of the club's services. Consequences of these strategic changes were evaluated on the base of various analyses, such as analysis of internal and external environment and financial analysis. The data were obtained by using questionnaire and phone or personal contact with members of the club. This dissertation contains ten chapters, first five of which are dedicated to a theoretic part and the other five are dedicated to a practical part. The main aim and task are shortly described in the introduction. The first chapter is devoted to non-profit organizations and the second to forth chapter describe the organization strategy, strategic management and its change. In the fifth chapter are presented analytical methods which are used in area of strategic management. The chapter six shows the methods and procedures used in the practical part of this project. The seventh chapter is dedicated to a presentation of the sport organization. The eighth chapter presents and interprets the gained data, which are implemented into analytical methods in the ninth chapter. The tenth chapter summarize consequences of the strategic decision and also its concept. The output of this project is presented in the resume.

Title: Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad Goals: This thesis deals with the problematic of management in sports karate organizations in selected European countries. The aim is to give suggestions for management improvement in selected organizations. The suggestions will be based on an analysis of managerial functions and subsequent comparison of Czech and foreign organizations. Methods: For this thesis I used the methods of structured non-standardized interview, descriptive analysis, SWOT analysis and comparison. Results: The results of the thesis are proposals for implementation in problematic parts of each organization. The changes are proposed in managerial functions of planning, organizing and staffing and improvement of sponsorship and promotional activities. Keywords: Management, Managerial functions, Sports organization, Marketing, Sponsorship, Comparison, Karate

Title: Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions Goals: The main goal of this thesis is to come up with the suggestions of how to improve marketing communication of the sports organization named FK Mladá Boleslav a.s. Methods: informal semistructured conversation unstandardized observation, analysis of the documents gained, SWOT analysis Results: The results of the thesis are the suggestions of how to improve the sports organization named FK Mladá Boleslav a.s. in the section of marketing communication with football fans. Keywords: sports organization, football club, communication mix, marketing of the football club

Tyrimo objektas – darbuotojų lojalumo sporto organizacijai įtaka ketinimui keisti darbą. Tyrimo problema – daugelis autorių tyrė ketinimo keisti darbą ryšį su įmonės įvaizdžiu (Wheeler et al., 2006), profesinio perdegimo sindromu (Lingard, 2003; Hughes, 2001), darbo vertės suvokimu (Van Vianen et al., 2007), darbo krūviu ir santykiais su vadovais (Firth et al., 2004). Taip pat buvo tirtos išėjimo iš darbo sąsajos su patirtu šoku darbe (Morell et al., 2004). Tačiau darbuotojų lojalumo raiškos sporto organizacijose tyrimų aptinkama mažai (Komskienė et al., 2009), ypač sporto organizacijų darbuotojų lojalumo ir ketinimo keisti darbą, todėl manome, kad darbuotojų lojalumo sporto organizacijai įtakos tyrimai ketinimui keisti darbą išlieka aktualūs. Tyrimo tikslas – nustatyti darbuotojų lojalumo sporto organizacijai įtaką ketiniui keisti darbą. Tyrimo uždaviniai: 1. Atskleisti lojalumo sąvoką ir lojalumo naudą organizacijai. 2. Nustatyti darbuotojų lojalumą sporto organizacijai. 3. Atskleisti darbuotojų lojalumo sporto organizacijai įtaką ketinimui keisti darbą. Išvados: 1. Mokslinėje literatūroje organizacinio lojalumo sąvoka apibrėžiama skirtingai ir vis dar kelia daugybę ginčų ir diskusijų, o tiriamuosiuose darbuose nėra vieningos nuomonės apie tai, kas yra organizacinis lojalumas. Visuose lojalumo apibrėžimuose vyrauja du svarbiausi elementai: ištikimybė ir atsidavimas. Žmogus sąmoningai ir racionaliai pasirenka būti ištikimas ir atsidavęs savo lojalumo objektui. Darbuotojų... [toliau žr. visą tekstą] / Object of study – influence of employees‘ loyalty to sports organization on intent to change a job. Problem of study – many authors have studied relation of intent to change a job with the image of company (Wheeler et al., 2006), with professional burnout syndrome (Lingard, 2003; Hughes, 2001), with realization of work value (Van Vianen et al., 2007), with work load and relationships with the managers (Firth et al., 2004). Also relation between leaving a job and shock at work has been analyzed (Morell et al., 2004). However, there are few studies on expression of sports organization employees‘ loyalty (Komskienė et al., 2009), especially on loyalty and intent to change a job, therefore, we believe studies on influence of employees‘ loyalty to sports organization on intent to change a job remain actual. Aim of study – to determine influence of employees‘ loyalty to sports organization on intent to change a job. Objectives of study: 1. to reveal the concept of loyalty and importance of loyalty to organization; 2. to determine employees‘ loyalty to sports organization; 3. to reveal influence of employees‘ loyalty to sports organization on intent to change a job. Conclusions: 1. in scientific literature, the concept of organizational loyalty has different descriptions and still cause many arguments and discussions; what is more, investigative works do not contain a single opinion on the concept of organizational loyalty. All descriptions of loyalty include two main elements:... [to full text]

Idrottsskandaler blir ofta uppmärksammade i nyhetsmedier och aktörerna i krisen behöver därför uttala sig offentligt. Denna studie undersöker hur svenska sportorganisationer, Malmö FF, IF Björklöven, Gefle IF och Pixbo Wallenstam, hanterar en kris som uppstått från ett individuellt övertramp. Mer specifikt försöker studien att ta reda på hur och till vilken grad laget skyddar sin organisation, respektive den anklagade spelaren i den externa kommunikationen. För att kunna svara på de frågeställningar som studien utgår från har en retorisk textanalys genomförts, där användandet av ethos, pathos, logos och responsstrategier har analyserats. Hela denna uppsats genomsyras av Benoits (1997a) image repair theory, då en stor del av analysen handlar om vilka responsstrategier inom denna teori klubbarna använder för att skydda sin egen, respektive spelarens image under krisens händelseförlopp. Utöver image repair theory presenteras tidigare forskning som är väsentlig för forskningsområdet, för att kunna jämföra denna studie med tidigare resultat. Forskningen presenteras under flera kategorier: personligt varumärkesbyggande, fans, monopolstatus, tisdsanpassad krisrespons, organisationer i en individuell kris och retorik inom kriser. Analysen som genomförts tyder på att krishanteringen inom sportvärlden kan skilja sig från andra områden, när det kommer till konsekvenser för den anklagade/skyldige och stödet från organisationen till individen som krisen är grundad på. Vad som även uppmärksammas i denna studie är att en negativ krishistorik påverkar stödet från organisationen till individen. En klubb som varit inblandad i kriser tidigare behöver fokusera på att skydda laget, istället för spelaren. De slutsatser som dras är att strategierna bolstering och corrective action används mest när det kommer till att skydda laget, medan strategierna för att skydda spelaren skiljer sig mer från lag till lag. De strategier som är vanligt förekommande för att skydda spelaren är dock mortification, corrective action, attack the accuser, bolstering och victimization. Den sistnämnda är en strategi myntad av författarna av denna uppsats. Ethos används framförallt för att skydda laget, medan pathos framförallt används för att skydda spelaren. Vad som även bör nämnas är att studien tyder på att fokuset på att skydda laget eller individen påverkas av typ av kris och krishistorik. Denna undersökning bidrar till en kunskap kring hur en offentlig persons övertramp påverkar en organisation. Den belyser även skillnader i hur en organisation beskylls beroende på om det är en känd person eller inte som är anklagad, vilket kan kopplas till generella klyftor i det svenska samhället. / Sports scandals often get a lot of attention in media and the people involved in the crisistherefore need to make public statements. This study examines how Swedish sportsorganizations, Malmö FF, IF Björklöven, Gefle IF and Pixbo Wallenstam, handles a crisis thathas evolved out of a personal violation. More specifically this study tries to find out how and towhat extent the team protects the organization and the player in the external communication. Tobe able to answer the questions that the study is based on, a rhetorical analysis has been made,where the use of ethos, pathos, logos and response strategies was analyzed.Benoits (1997a) image repair theory is crucial throughout the study, because a big part of theanalysis examines which response strategies in this theory, the clubs uses to protect their ownand the players image during the events of the crisis. Beyond image repair theory earlier researchthat is relevant to the subject is presented, to be able to compare this study to earlier results. Theresearch is presented in categories: personal branding, fans, monopoly status, the timing of thecrisis response, organizations during an individual crisis and rhetoric in crisis.The analysis that is made indicates that crisis management in the world of sports can differfrom other areas, when it comes to consequences for the accused/guilty one, and the support tothe individual, who is the reason for the criss, from the organization. Something that also isbrought up in this study is that a negative history of crisis affects the support to the individualfrom the organization. A club that has been involved in crisis before need to focus on theprotection for the team, instead of the player.The conclusions are that the strategies bolstering and corrective action are being used mostfrequently when it comes to the protection of the team, while strategies to protect the playerdiffer from team to team. The strategies that are common when it comes to the protection of theplayer are mortification, corrective action, attack the accuser, bolstering and victimization . The lastmentioned strategy is coined by the authors of this study. Ethos is especially used to protect theteam, while pathos mostly is used to protect the player. Something else that should be mentionedis that the study indicates that the focus of the protection, the team or the player, is affected bywhat kind of crisis it is and the organizations history of crises.This study contributes to knowledge about how the violation of a public person affects anorganization. It also highlights differences in the public's response to the crisis, depending on ifthe accused is famous or not. This may be related to general gaps in the Swedish society.

Strategy is generally considered as one of the most important factors of organizations´ success. However, it can be supposed that this theory is applicable for all sectors. The diploma thesis focused on the perception of strategy, strategic planning cycle and its impact on the particular sports industry. This industry is Thoroughbred horse racing. The field of research was application of management theory in the particular horse racing club, its use and the impact on the clubs´ performance, which could lead to potential implementation of necessary changes. The research was conducted using qualitative approaches. Research was based on two pillar, in-depth interviews and participant observation. This approach increased the validity of the statements thanks the triangulation of sources. The findings discuss that the strategy seems to be unimportant for clubs´ managers, although they significantly work on some parts of the strategic planning cycle. However, this fact do not negatively affect the clubs´ performance. It is therefore desirable but not necessary, to make changes and create the strategy.