[pt] Na busca de um melhor desempenho de suas atividades, observa-se um movimento constante das organizações no sentido de aperfeiçoar a eficácia de suas gestões. Nesse movimento, percebe-se que o profissionalismo surge como consenso e requisito fundamental à sobrevivência e crescimento de toda organização, inclusive para organizações esportivas. Este trabalho aborda a profissionalização da gestão de organizações esportivas no Brasil e se propôs a identificar aspectos relativos ao campo organizacional que afetam o processo de profissionalização das organizações esportivas. O Voleibol Brasileiro foi utilizado como estudo de caso, modalidade que é considerada a mais bem organizada no país, e, baseando-se em conceitos da Teoria Institucional, buscou-se compreender a dinâmica do campo organizacional do Voleibol no Brasil e sua influência no fenômeno da profissionalização, justificando o posicionamento estratégico de organizações esportivas. A pesquisa envolveu entrevistas com representantes dos variados conjuntos de atores pertencentes ao campo do Voleibol no Brasil, tais como atletas, equipes, patrocinadores, federações, Governo, entre outros. Os resultados demonstram que a profissionalização surge entre valores, idéias e regras sociais compartilhados entre os atores do campo, sendo considerada importantes para o desempenho das atividades das organizações esportivas e ao alcance de seus objetivos. Apesar de considerada necessária, observa-se, contudo, que há questionamentos quanto ao modo pelo qual a organização esportiva deva implementar a profissionalização. / [en] In order to improve the performance of the activities, organizations continually move towards improvement of their management and structure. In this movement, professionalization rises as a consensus requirement to the survival and development of the organizations, including the sports organizations. This work`s theme is the professionalization of Brazilian sports organization`s management and has the main goal of identifying aspects of the organizational field that affect the process of professionalization of sports organizations. The Brazilian Volleyball was used as a case study, sport that is considered the best organized in the country. Concepts of the Institutional Theory have been considered in order to comprehend the Brazilian Volleyball organizational field`s dynamic and how it influences the process of professionalization, justifying the strategic move of the sports organizations. The research involved interviews with representatives of the Brazilian Volleyball organizational field`s groups of actors, such as players, teams, sponsors, federations, Government, within others. The results show that the professionalization rises within values, ideas and social rules shared by the actors of the field, and is considered important to improve the performance of sports organizations. Although it is a shared value, it has been noticed that there are divergences on the way the sports organization should adopt the professionalization of its management.

Historiskt sett har idrotten i Sverige utövats dels efter ett amatörideal i syfte att bekämpa ohälsa, dels efter eget idrottsintresse. Idrotten har sedan den etablerade sig, följt samhällsutvecklingen och anpassat sig därefter. När amatörregeln togs bort på 60-talet genomgick idrotten en förändring mot professionalisering vilket bland annat innebär att anställda inom professionella idrottsorganisationer erhåller ekonomisk ersättning för deras arbete och utövarna kunde tjäna pengar på sin idrott. Idrotten utvecklades i samhället och kommersialisering blev ett fenomen som har gett bestående inslag inom idrottsvärlden, där det nu återfinns flera kulturella värdegrunder som består av ideell, professionell och kommersiell idrott. Syftet med studien är att undersöka om de olika kulturella värdegrunderna kan förenas inom en idrottsorganisation och om det då uppstår några problematiska situationer, spänningar, när de förenas. Studien är en kvalitativ fallstudie där tre semistrukturerade intervjuer har genomförts. Resultatet utgick ifrån Schein’s organisationskultursmodell samt de kulturella värdegrundernas identiteter och visade på att organisationskulturen formas och integreras av ideell, professionell och kommersiell idrott samt att det uppstår spänningar när dem förenas i en organisation. I detta fall blir den professionella och kommersiella verksamheten mer dominerande i organisationskulturen. / Historically, sports in Sweden have been practiced either according to an amateur ideal for the purpose of combating ill-health or and in accordance with the athletes own sports interest. Since its establishment, sport has followed social development and adapted accordingly. When the amateur rule was removed in 1967, the sport underwent a change towards professionalization. It is primarily sports organizations that compete at the highest level and with a focus on team sports that have embraced this professionalization. The professionalization meant that employees in sports organizations were paid a salary and that the athletes could make money from their sports. Development in sport has since continued in line with society and commercialization has become a phenomenon as well as a lasting element that has taken over parts of the power in the sports world. This has created different cultural values ​​in sports.  We now talk about non-profit -, professional - and commercial sports. This study investigates whether these values ​​can work together within an elite organization and what tensions may arise between them. The study is a qualitative case study in which three semi-structured interviews have been conducted. The analysis was based on Schein's organizational culture model, which focuses on the levels of artifacts, espoused beliefs and values ​​and basic underlying assumptions. The result showed that organizational culture is shaped and integrated by the different cultural values.

As it has become increasingly important in the sports world for organizations to try to raise capital, sponsorship has become more significant. As a result, the sports associations receive the financial assets they need from the companies and in exchange, the companies receive exposure in return for example. There has been a discussion as to whether this exposure really affects companies and whether it is really possible to measure its effect. The purpose of the study is to identify how companies proceed when evaluating the effect of sponsorship and what their goals and requirements are for the sports clubs or sporting events they sponsor. The study will also identify whether there are certain factors that affect companies when choosing a sports organization that they choose to sponsor. The essay is limited in such a way that the sponsorship will be seen from the companies' perspective and not take into account how the sponsorship object views this marketing tool. Another limitation is that the study will only deal with companies that sponsor sports organizations or sporting events because sport is something that represents unique values. These unique values are explained in the essay. A qualitative research strategy has been applied in the form of qualitative semi-structured interviews. To analyze the phenomenon, the theoretical frame of reference consists of the A-ERIC model, the SMART-model and Brand Equity. Evaluating the effect of sponsorship proved to be complex for companies. Although companies set clear goals and used different evaluation models, it could only be measured to a certain extent. There was a small difference between the companies' goals and requirements with sponsorship, where some focused more on the sports organizations taking social responsibility, like the companies themselves. Others claimed that relationship building within the sports network was of the utmost importance. One factor in choosing a sports organization was that some companies wanted to feel an added value with the sponsorship, and some wanted a local connection to the sports association.

Sports organizations formed a significant part of the non-profit sector, not only in the Czech Republic. They are being overlooked of the academic world, however they offer interesting insights on organizational change. Overall, we can observe many forms of sports non-profit organizations in civil society, which differ in degree of proffesionalization, degree of formalization and the values they hold. This case study reveals the problems of local non-profit sports organization, which is undergoing a gradual change. This change is related to the development of the organization, after gradual change of values and objectives, the organization must now adapt corresponding structure. This study contains the recommendations specifically for this organization, however they can be used by other entities as well.