The goal of this theisis is a strategic analysis firm Pension Ametyst, namely the analysis of external and competitive environment, finding a competitive position in the market analysis and customer expectations. The practical outcome of this thesis is to outline the future strategy of the company and operational measures to help achieve the proposed strategy and improve the overall situation of the firm.

This diploma thesis is focused on strategic analysis of Simba Toys CZ Ltd. It is devided into three parts. The first part describes theoretical background of the study, external and internal methods of the analysis. The second part includes practical application of the strategic analysis to particular conditions of the company. In the last charter, the situation of the company in the market is evaluated and recommendations for the future of the company are specified.

Target of this work was to do the strategic analysis of the company ROSS Holding a.s. with application of analysis and methods, that should show strong and weak points of this firm and identify her opportunities and threats. Their specifying was the base for the formulation of a strategy, proposals and recommendations for her next development. After executed analysis came out the company has a lot of strengths, on which it can lean in future -- for example her staff -- and has many opportunities for use, too. The end of work was dedicated to proposals for her next development of human resources and to improve of financial situation of firm.

The aim of the diploma thesis is to determine the market value of the company Westvaco Svitavy s. r. o. to the date 31. 12. 2009 for sale to an unknown buyer. In the practical part, after a brief introduction of the company followed by strategic analysis, which results in setting the pace of sales growth. In contrast, financial analysis, assessment of the financial health and stability of society through absolute, ratio, differential and global indicators. Followed by a financial plan, which was worked on between 2009 - 2012. In conclusion, the company is evaluated using two - stage method of discounted cash flow in the version of FCFF. As complementary methods were used financial value and economic value added.

Cílem diplomové práce je posoudit finanční zdraví společnosti Omega Optix, s.r.o. a zhodnotit její postavení jak na českém trhu, tak na trzích zahraničních. Jejím jádrem je finanční analýza doplněná o strategickou analýzu a v praktické části o analýzu mezinárodních vztahů. Teoretická část je zaměřena na metody finanční analýzy. Obsahuje horizontální a vertikální analýzu rozvahy a výkazu zisku a ztráty, dále analýzu rozdílových a poměrových ukazatelů, bilanční pravidla a souhrnné modely hodnocení podniku. V praktické části jsou jednotlivé metody finanční analýzy aplikovány na společnost Omega Optix, s.r.o. v letech 2004-2008. Strategická analýza doplňuje finanční informace o charakteristiku makrookolí a mikrookolí podniku. Samostatnou kapitolou je analýza mezinárodních vztahů. Výsledkem provedených analýz je SWOT analýza společnosti Omega Optix a z ní plynoucí závěrečná doporučení.

The aim of this dissertation was to analyse the success of strategic decision of the sport organisation. Another aim was to find out about the club competitiveness and how clients are satisfied with changes of the club's services. Consequences of these strategic changes were evaluated on the base of various analyses, such as analysis of internal and external environment and financial analysis. The data were obtained by using questionnaire and phone or personal contact with members of the club. This dissertation contains ten chapters, first five of which are dedicated to a theoretic part and the other five are dedicated to a practical part. The main aim and task are shortly described in the introduction. The first chapter is devoted to non-profit organizations and the second to forth chapter describe the organization strategy, strategic management and its change. In the fifth chapter are presented analytical methods which are used in area of strategic management. The chapter six shows the methods and procedures used in the practical part of this project. The seventh chapter is dedicated to a presentation of the sport organization. The eighth chapter presents and interprets the gained data, which are implemented into analytical methods in the ninth chapter. The tenth chapter summarize consequences of the strategic decision and also its concept. The output of this project is presented in the resume.

The goal of my final thesis was the analyses of commercial health insurance companies that are based on the Slovak market and also operate there. It was done by the analyses of internal and external environment and its financial coefficients. The paper starts with the introduction which describes the reasons of writting the paper and the methods used. The paper consists of 6 capitols: 4 theoretical and 2 practical. First two capitols briefly describe the insurence system in Slovakia as the part of national economy. Third and fourth capitol talk about commercial health insurence companies and their cooperation with public health insurence companies. The practical part of the paper consists of two capitols: strategic and financial analysis. Based on these facts, there is also graphical demonstration of internal and external environment, and the financiel coefficients of insurence`s development. The conclusion sets the overall results of the analysis as well as the 5 most successful commercial insurence companies are set. The conclusion is also based on the list of 10 criteria for the successful insurence companies, and it also talks about the criteria of clients when choosing their insurence company.

The Strategic Analysis prepared for Raselina a.s. is a graduation thesis, which concentrates on theory, methodology and work experience applied to the strategy and operating management of the company. The theoretical part focuses on general methods and characteristics of strategic analysis. The work experience part summarizes the theoretical and methodological analyses and applies them to analyze the actual internal and external strategy of the company. Based on the results the SWOT analysis is provided. The conclusion is the recap of the results of all analyses and suggestion for the most effective strategy for the company.

The goal of the diploma thesis is to make strategic analysis of company Iveco Czech Republic, a. s. and suggest recommendation for future development. Theoretical part is focused on knowledge, which are related to diploma thesis. Practical part contains the external analysis using PEST analysis, 4C model and Porter's Five Forces analysis. Further the internal analysis concerns identification of internal resources and financial analysis.In conclusion the results of all performed analysis are sum up using the SWOT matrix. The recommendation is based on estimated opportunities, threats, strenghts ans weaknesses of the company.

The work is limited by the selected methods of strategic analysis to describe the current position of Elektroporcelán Louny a.s. market and the results of the analysis highlight the opportunities that companies on the market offers. This work will serve the company as a basis for future strategies.