Idag marknadsförs mängder av produkter vars funktionella värde, av olika anledningar, är svårt för konsumenterna att konkret utvärdera. De Value Propositions som tillverkare och återförsäljare av dessa produkter förmedlar skiljer sig potentiellt från de Value Propositions som konsumenterna faktiskt använder sig av vid sina köpbeslut. Dessa produkters natur medför att konsumenterna tar aktörer, andra än producenterna och återförsäljarna, till sin hjälp för att vidareutveckla ursprungligt Value Proposition. Denna process utgörs av interaktion med exempelvis andra konsumenter i samma fysiska och/eller virtuella sociala nätverk. Nätverket blir då ett system för utformning och vidareutveckling av Value Propositions. Uppsatsen undersöker hur nätverket av och omkring styrketräningsutövare som använder kosttillskottsprodukter, formar de Value Propositions som associeras med produkterna. Studien finner att dessa Value Propositions formas av aktörer andra än producenterna/återförsäljarna via word-of-mouth samt electronic word-of-mouth. Studien identifierar vidare faktorer som påverkar det inflytande aktörerna har i utformningen.

This thesis examines the influence of definiteness and movement on Mohawk free word order from the perspective of Government and Binding Theory. On the one hand, Mohawk data show that the relative order of NP's with respect to the verb does not determine definiteness and that the particle ne is not a definite determiner, the language lacking this type of "pure" marker for this feature, all of which contradicts previous claims. It is argued that pragmatic considerations will determine the interpretation of nominals. On the other hand, the evidence shows that there is no movement operation in the production of free word order in Mohawk, unlike in other scrambling languages. The evidence is accounted for by the fact that NP's are base generated in adjunct position (Baker 1991a) and coindexed with pro's in argument position which are licensed by the rich agreement morphology on the verb.

It has long been held that processing at the single word level during reading is automatic. However, research has recently begun to emerge that challenges this view. The literature surrounding the processing of emotion while recognizing printed words is limited, but some findings in the processing of emotion in faces suggest that negative stimuli (especially threat stimuli) promote quick and accurate processing. The purpose of the present experiments is to investigate whether negative emotionally-laden words are afforded priority processing in visual word recognition compared to positive emotionally-laden words. Two experiments are reported that manipulated the lexicality and valence of the target and distractor stimuli (Experiments 1 & 2), the validity of a spatial pre-cue (Experiments 1 & 2), and the presence of a distractor item (Experiment 2). Participants were asked to determine whether the target stimulus spelled a word or not. Response times on valid trials were faster compared to invalid trials, response times to negative emotionally-laden words were slower compared to positive emotionally-laden words, and the presence of a distractor item encouraged better focus on the target stimuli in the absence of any evidence that the valence of the distractor itself was processed. These results are consistent with the hypothesis that visual word recognition is not automatic given that processing benefited from the accurate direction of spatial attention. Furthermore, negative emotionally-laden words benefited equally compared to positive emotionally-laden words and therefore provide no evidence of automatic processing.

Thesis (M.A.)--Western Conservative Baptist Seminary, 1990. / Abstract. Includes bibliographical references (leaves 55-60).

Thesis (M.A.T.S.)--University of Texas at El Paso, 2008. / Title from title screen. Vita. CD-ROM. Includes bibliographical references. Also available online.

Thesis (Th. M.)--Covenant Theological Seminary, 1994. / Abstract. Includes bibliographical references (leaves 70-73).

Thesis--Bonn. / Includes bibliographical references (p. 310-326).

Thesis (Ph. D.)--University of Washington, 1997. / Vita. Includes bibliographical references (leaves [199]-206).

Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references.

Thesis (M.A.)--Western Conservative Baptist Seminary, 1992. / Abstract. Includes bibliographical references (leaves 155-169).