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En kvalitativ studie av två gruppers informationsmiljöer och informationsstrategier på Facebook / A qualitative study of two groups information environments and information strategies on FacebookGanic, Mekto January 2013 (has links)
The purpose of this thesis was to examine how two different groups use information strategies in their Facebook group activities. A qualitative study was made using interviews and a qualitative observation method. The observation groups consisted of two selected groups on Facebook and I interviewed three chosen participants of each group; a Gatekeeper, a Gateopener and a Lurker. Through the information strategies I examined the selected groups’ information environments. To reach my goal, the following questions were studied: which information strategies, within social media, do the groups use to achieve their goals and what are the characteristics of an information environment that has been created by a heterogeneous group, in comparison to a homogeneous group in their networking groups. The theoretical framework that was used to analyze the results of the study consisted of a model that was built of theories, literature and previous research regarding information strategies within heterogeneous and homogeneous groups, Facebook, open- and closed information environments, and Gatekeepers. The results of this study show that it is complex to ascertain whether a group is 100% homogeneous or heterogeneous, and whether a group is 100% closed or open and that there will always be factors and dimensions that cannot be defined as open or closed or homogeneous and heterogeneous. The results also show that a closed group with seemingly closed memberships is much more informal than an open group. / Program: Bibliotekarie
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