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1	Использование этнических элементов в рекламе: сравнительный анализ бразильского и российского опыта : магистерская диссертация / The use of ethnic elements in advertising: a comparative analysis of brazilian and russian experience Бабюк, Ю. Ю., Babiuk, Y. Y. January 2018 (has links) Присутствие в рекламе этнических символов, образов и элементов показывает, насколько широко этничность используется с прагматической точки зрения. В данной работе был проведён сравнительный анализ использования этнических элементов в бразильской и российской рекламе и определены наиболее эффективные приёмы использования этнических элементов в локальной и международной рекламе. Была разработана методика исследования этнических элементов в рекламе, и при ее помощи была изучена реклама FIFA по продвижению страны-организатора чемпионата мира по футболу на предмет использования этнических элементов, проанализировано отношение международной аудитории к такой рекламе и даны рекомендации по применению этнических элементов в рекламе. / The presence of ethnic symbols, images and elements in advertising shows how much ethnicity is used from a pragmatic point of view. In this paper was conducted a comparative analysis of the use of ethnic elements in Brazilian and Russian advertising and the most effective methods of using ethnic elements in local and international advertising were determined. Through developing the methodology of researching ethnic elements in advertising the FIFA advertisement on promoting the host country of the World Cup was studied for the use of ethnic elements. We analyzed the attitude of the international audience to such advertising and gave recommendations on the use of ethnic elements in advertising. ЭТНИЧЕСКИЕ ЭЛЕМЕНТЫ ЭТНИЧНОСТЬ В РЕКЛАМЕ РОССИЙСКАЯ РЕКЛАМА БРАЗИЛЬСКАЯ РЕКЛАМА БРЕНДИНГ FIFA СИМВОЛИКА FIFA MASTER'S THESIS ETHNIC ELEMENTS ETHNICITY IN ADVERTISING CULTURAL SYMBOLS IN ADVERTISING RUSSIAN ADVERTISING BRAZILIAN ADVERTISING FIFA BRANDING FIFA SYMBOLICS
2	Horizontal Inequalities in the Nagorno-Karabakh Conflict : Studying the Emergence of the Karabakh Movement Smbatyan, Hayk January 2022 (has links) Ethnic contentions would barely arise at the drop of a hat. To understand the roots of the Nagorno-Karabakh conflict, known as one of the most intractable ethnopolitical conflicts in the South Caucasus region, it is crucial to trace back to the Karabakh movement, a civic uprising that mobilized ethnic Armenians around a struggle for independence. What advantages would self-determination allow, that would not be achievable elsewise? To address this puzzle, I conducted a qualitative single-case study, designed as a deductive process-tracing, aimed at answering the research question why does political mass mobilization emerge (when it can possibly not)? Building upon relevant literature suggesting that horizontal inequalities lead to civil war, this research tests the following hypothesis: Perceived horizontal inequalities between coexisting ethnic groups are what underlie the emergence and evolvement of political mass mobilization. The comparative analysis of 11 in-depth interviews with Karabakh movement participants from Stepanakert and Yerevan, combined with an extensive investigation of over 120 secondary materials, suggests that, as was observed in the case explored, relative deprivation fed by experienced horizontal inequalities is what underlies the emergence of mass political movements, demonstrating strong explanatory potential within the theory on horizontal inequality. Nagorno-Karabakh conflict Karabakh movement horizontal inequality process-tracing conflict peace intractable conflict mass mobilization civic uprising ethnicity comparative analysis theory-testing social movements Armenia Azerbaijan Nagorno-Karabakh qualitative research карабахское движение конфликт мир массовая мобилизация этничность сравнительный анализ проверка теории Армения Азербайджан Нагорный Карабах Övrig annan samhällsvetenskap

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Horizontal Inequalities in the Nagorno-Karabakh Conflict : Studying the Emergence of the Karabakh Movement