This diploma thesis describes fundamental terms of the strategic management. Main goal of this diploma thesis is to define the business strategy of the particular company. After summarization of internal & external strategical analysis's outputs the main strategical steps will be developed. These steps lead to strenghten company's position on the market.

The thesis analyses the company Beznoska s.r.o. on the domestic and foreign markets. It describes the activities and strategy of the company, which is engaged in the production of orthopaedic implants and implants in the field of orthopaedics. The second part of the thesis focuses on the analysis of the domestic market, i.e. the Czech Republic. It analyses particularly Ukraine from the foreign markets. Subsequently, by using comparison and analysis among the selected countries, it is searching for potential market for company expansion.

The aim of this diploma thesis is to conduct the strategic analysis of the selected enterprise via external and internal analysis, with emphasis on the sector analysis. Based on the acquired information then assess the enterprise situation and its position in the market and propose several recommendations and arrangements.

The diploma thesis deals with the topic of strategic management of the company's development with situational evaluation in the area of possibilities of expanding the product portfolio and subsequent proposal of key steps for entering the market with a new product. The theoretical part of the thesis describes the issues of strategic and investment decision-making on product strategy and product development, including a description of selected analytical and evaluation methods. The analytical part of the work focuses on the application of selected methods in a selected context of the business environment in order to identify key factors and evaluate the possibilities for decision-making with respect to the new product strategy. The final part develops the selected variant of product strategy development with an investment assessment of the expansion of a new product line, including recommendations to the company's sales department.

This master’s thesis is focused on business entity’s risk identification in the field of marketing services by using selected methods of economic and strategic analysis. The selected methods are theoretically described in the first part of the thesis. Then, in the following part, we executed these selected methods and, based on the outcomes of these methods, risks are identified and evaluated. Further, three risks of the highest score were chosen and dealt with. Measures to decrease the value of each risk are formulated. At the very end, each of three risks, after the measures were implemented, is evaluated again to prove the suitability of the recommended solution.

The aim of thesis is use tools of project management for the company in realization the contract. Thesis is divided into three parts. The first part concerns the theoretical basis of solution. Next part is devoted to analysis of acquired order. Last part contains specific usage tools during implementation.

This master´s thesis deals with the selection of the information system for the chosen company. based on the analysis processes in the company. The theoretical part contains theoretical knowledge for the issue. In the analytical part is performed analysis of current situation of the company and analysis of processes of the company. In the suggestion part are mentioned requirements for the selection of a new information system and it performed selection of the information system based on requirements.

This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.

The thesis is focused on the communication strategy of the bridal salon La Queen. In the first part of the thesis, to introduce the topic, the theoretical background is described. In the second part of the thesis, an analysis of the current communication activities of the bridal, a survey and evaluation of the questionnaires are presented. The main goal of the theses is to, following the analysis and the processing of the survey data, propose a set of measures that could improve the marketing communication strategy of the chosen company.

The aim of the thesis is a proposal of changes making the swimming school operation more effective. On the basis of the Internal Environmental Analysis and External Environmental Analysis are specified the key factors influencing the money management, revealed the weak points in the managerial processes and formulated proposals and recommendations for improvement.