The subject of this diploma thesis is the strategic development of JančaSolutions s.r.o., which is active in the field of rack technology assembling, focusing mainly on the western markets. The data needed to evaluate the current state of the company and to select an appropriate development strategy were obtained using the various analytical methods described in the theoretical part of the thesis. In the analytical part of the thesis the individual methods were applied and their results were further analyzed within the framework of the SWOT matrix, which was the basis of selection of the company's specific development strategy. In the design part, an alternative for further development of the company is selected in detail with regard to the necessary resources, including other implementation activities and the benefits of the proposals.

The master thesis deals with the processing of a business plan for establishment of Social Services centre for seniors situated in the city of Brno. Business plan is based on theoretical knowledge from the introductory part. There is proposed the proper solution of the specific problem in the form of a real business plan through the analysis of the external and internal environment of the company. Besides the aim is an economical evaluation of the plan and assessment of project feasibility.

The content of this diploma thesis is focused on improving the marketing mix of the small organization,which deals with the exercise. The work is divided into three parts. The theoretical part deals with theoretical background in marketing. The analytical part includes the description of the developing business and its current situation. The last part is devoted to own proposals for improving of the overall running for the Studio.

ODRAZILOVÁ P. Risk in Marketing Tools Management. Diploma thesis. Brno: Brno University of technology, Institute of forensic engineering, 2018 The diploma thesis deals with the problematics of risks connected to the management of marketing tools in a company. The thesis consists of three main chapters, where the second chapter deals with the theoretical basis, the third chapter evaluates the current state of the company ODRAZILOVÁ PETRA PHOTOGRAPHY with the usage of analysis based on the theoretical part of the thesis. The chapter four includes measures which serve to improve the marketing management of the company and also to eliminate the risks associated with it.

Cílem této diplomové práce je vypracovat návrh, který povede ke zlepšení marketingové strategie (komunikace) prodeje produktů od firmy BluePlanet, LLC. Vybraná firma se zabývá prodejem čističek odpadních vod. Teoretická část práce je zaměřena na teoretická východiska marketingových služeb, marketingové komunikace, komunikačního mixu a jeho nástrojů. Dále jsou popsány nástroje sloužící k analýze prostředí. V analytická časti práce bude představena firma ECOCLEAN+ spol. s r.o. a charakterizován marketingový mix. Práce pokračuje analýzou prostředí a analýzou dosavadního stavu marketingové komunikace. Poslední část práce zahrnuje návrhy na zlepšení marketingové strategie firmy a zhodnocení efektivnosti návrhů.

This diploma thesis deals with the analysis of the environment of the company TEFIS s.r.o., active in the logistics industry. It discusses the assessment and suggestions for changes to the company's information system. Given issues contains the theoretical background to the given issues and analyzes that were carried out in the company environment. Based on the analysis, the work actually includes suggestions for solutions for streamlining the information system and an overall summary.

This diploma thesis focuses on analysis, evaluation and improvement proposals for an information system used by a specific company from the insurance business. The company offers services to insurance companies, such as motor vehicle or property inspection and damage assessment. The first part describes the theory related to the main focus areas of this thesis. The second part contains an overview of the company, its analysis as well as evaluation of the information system used within the company. Finally, a set of proposals will be formulated, based on the outcomes of company and information system evaluation, aiming to simplify company processes and increase company’s productivity.

The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the production of photo calendars. The first part of the thesis is focused on theoretical background, which is followed by an analytical part, containing analysis of general and field environment and other analyzes that lead to the evaluation of the company. The last part includes suggestions for changes in the marketing mix, which will lead to the fulfillment of the goal of the work.

This diploma thesis deals with the issue of customer's satisfaction with the offered package services of the Czech post, s. p. in the town Žďár nad Sázavou. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Analytical part contains also questionnaire survey and SWOT analysis. Based on the results of the analysis, recommendations are proposed in the last part of this thesis, it should increase customer satisfaction with the offer of package services of the Czech post, s. p.

The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.