The thesis deals with a proposal of a stabilization strategy for a small company distributing electrical components. The first part explains the general concepts of the issue of strategic management, organizational life cycle and selected analyses of company’s external and internal environment. The analytical part of the thesis contains application of selected methods and identification of key factors in the context of the environment with situational assessment. The results of these analyses are subsequently processed into proposal for a suitable strategy leading to stabilization of the company and an increase of company’s competitiveness.

The thesis focuses on the marketing mix of the company Kakaovnik s.r.o. - Cokoladovna Janek. This company produces chocolate products, especially chocolate bars, pralines, truffles and other chocolate specialities. The theoretical part introduces important marketing terms and analyses, which are key for carrying out both the analytical and the proposal part of the thesis. The analytical part evaluates the existing situation in the company via selected analyses. A questionnaire survey focused on the satisfaction of B2B customers with the current marketing mix was conducted in the analytical part. The solution proposal part includes propositions to improve the company’s current marketing mix.

The master’s thesis is focused on the communication mix of the company C SYSTEM CZ a.s. The work includes the theoretical, analytical and proposal part. The theoretical part includes important marketing concepts. The second part analytically analyzes the current situation of the company. In the last part, based on the analyzes, proposal for improving the communication mix are created. The aim of these proposals is to reach new customers, strengthen relationships with existing customers and further increase awareness of the company and their products.

This thesis examines IT systems within a chosen firm and establishes recommendations for improvement. The first part of the thesis presents theoretical background and foundation of the matter in question, while the second part introduces the reader into the chosen firm and the analysis of its IT systems. The last third part concludes with the recommendations for improvement, which aim to increase the efficacy of the firm’s IT systems and eliminate the systems’ weaknesses and constraints.

The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.

This Master´s thesis deals with the suggestion of a communication mix for a selected company. The thesis consists of three main parts, theoretical, analytical and proposal. In the first part I focus on explaining the basic concepts that are important for a better understanding of the issue. The following analytical part deals with the characteristics of the selected company, its internal and external analysis and the compilation of the marketing mix of the company. In the final proposal part, based on the carried out analysis, the recommended proposals for improving the communication mix are presented. These measures should provide greater awareness of the company and its products, improve number of attendance, market position and the related profit.

The master‘s thesis deals with the evaluation of the financial performance of the company INTERMEZZI s. r. o. using benchmarking and subsequent proposal of changes. The theoretical part of the thesis deals with the clarification of basic concepts that are closely related to the issue. The third part is focused on strategic analysis, and the fourth part deals with the comparison of the company with selected competitors. The final part of the work is focused on recommendations leading to performance improvement of the company.

The thesis is focused on international marketing of gaming industry. It’s focus is on trends and possibilities of international marketing strategy for microtransactions. The theoretical part aims to define basic concept of gaming industry, marketing, microtransactions, customer behavior and ways to engage with him. The analytical part is creating a concept of international marketing strategy for a game, which is being developed by the author of this thesis based on quality research and theoretical background. This strategy is supposed to engage with customers not interested in microtransactions.

The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.

This diploma thesis deals with a proposal for expanding the marketing activities of a selected company on the German market. The paper is divided into three parts. The first part describes the theoretical basis of the thesis related to the topic. Subsequently, in the second, analytical part, the selected company is introduced and analyzes of the external and internal environment are performed, on the basis of which proposals for the expansion of marketing activities of the selected company are then determined in the third, design part.