This thesis is focused on an analysis of the XY company. The financial health of the company is evaluated by using external and internal analysis of the company’s environment and financial analysis of the company. On the basis of the gained findings and facts, further proposals and steps towards improvement of its financial situation are determined. The thesis provides an integrated view on the field of the financial analysis from the perspective of theoretical methods including practical applications for the particular company.

This master's thesis deals with a processing of a business plan for establishing a company offering computer courses for beginners and intermediate users. The first part contains theoretical knowledge related to this thesis. The second part contains necessary analyses and the solution’s proposal. Created financial plan proves his viability.

This thesis deals with research and analysis of levels of customer satisfaction standard in company OXOID CZ s.r.o. The theoretical part is devoted to customer, marketing re-search and questionnaire as a tool for gathering information. The practical part proc-esses and analyzes the results obtained from the questionnaire and proposals to raise the level of customer satisfaction and quality of services provided.

This diploma thesis deals with the transformation of the family business from the commercial center to the dance club. Its mean that it contains complete analysis of internal and external enviroment and its conclusions. Thesis include financial resources, total costs and estimated development in future. Furthermore, we can find a marketing mixture and implementation schedule.

This Master´s thesis deals with the analysis of current situation in a company Eurookna František Sedláček. It considers all important influences from external and internal surrounding. The results are summarized through the SWOT method and on the basis of analysis findings, the work include the ways of future develop this company, which occurring sphere of wood-manufacturing.

This diploma thesis deals with the creating of business plan for founding of company Medica Travel ltd. The main line of business of this company is providing complex services in area of tourism and mediating medical procedures by certain medical facilities. Theoretical findings are in the first part of this thesis. The next part consists of primary and secondary examination. Suggested business plan based on the theoretical part and used analyses is in the last part.

The goal of this diploma thesis is to analyze customer´s satisfaction of cleaning company ČISTĚ CZ s.r.o. The theoretical part is focused to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.

The main theme of the thesis called ‘Marketing plan for Všeobecná zdravotní pojiišťovna for Zlín regional branch office’ is analyzing the current market and on the basis of this analyzes creating a draft of its marketing plan. The theoretical part of this thesis is focused on the process of creating a marketing plan based on literature. In the following practical part, theoretical knowledge is applied surroundings as well as into their analysis and designing a marketing plan for a particular segment.

This diploma thesis is about business plan and financial analysis the company NERA DISPLAYS ltd. On the basis of information obtained the diploma thesis recommends and evaluates possibilities of purchase new CNC machines, and also evaluates the financial situation of this company based on available information. After evaluation it will be made suggestion for improvement.

Analysis of the selected company was made on firm which provides SPA treatment. Results of analysis of external enviroment are negative influence of political and economic factors. Most positive impact have technological factors. Best results of the financial analysis reached indicators of liquidity, debt and indicators of bankruptcy models. Low return of assets and turnover time of claim are deficiencies. Current position of company is very good in terms of financial stability.