This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.

This master thesis is aimed at optimalization of chosen processes of manufacture of the company DH DEKOR Spol. s r.o. which is engaged in production of impregnated paper and laminated boards. On the basis of the results of processes in storehouse and manufacture of impregnated paper there are given proposals and possible measurments whitch leads to minimalization of time and financal losses.

The master‘s thesis deals with processing of business plan for the estabilishment of café. The teoretical part describes general requirements and conditions for business estabilishment and general structure of business plan. In the practical part the basic analysis of the interal and external enviroment are performed. Then the whole business plan is described - marketing mix, financal plan and time scheldue of implementation of the planned café are described. At the end the whole plan is reviewed and prepared for implementation.

This thesis focuses on the area of marketing, specifically marketing communications. It analyzes the current situation by means of selected analyses of the general environment, industry environment and marketing mix which compares theoretical knowledge with practical experience. The findings are crucial for designing new marketing communication, which aims to increase the visitor traffic of a website.

This master thesis deals with a choice of suitable strategy for entering the eastern market for K.L.M company. In theoretical part of thesis, there is described a meaning of international trade and international marketing. Practical part consists of an analysis of internal and external factors of examined company, on which the choice of specific market for expansion including the form of entering is based. At the end of the thesis, there is also an analysis of risks which can influence entering foreign market.

This master’s thesis deals with evaluating the financial situation of a company BASCOTRANS s.r.o. between 2006 and 2010 with selected methods of financial analysis. The main goal of this thesis is to analyze the financial situation of the company, to compare it with selected competitors and then propose possible way to improve it. The first part describes selected methods of financial and strategic analysis, which are later used in the analytical part. The final part consist of own suggestions to improve financial situation and management of the company.

This Master´s thesis describes the preparation of the business plan of business development for non-profit organization LIBERTÉ CZ. The thesis presents the theoretical background, which is used for determination and specify the basic terms used in the preparation of the business plan. Based on these theoretical knowledge is made a description and internal and external analysis of the organization. Follow – up is given for possible changes and described the future.

The goal of this diploma thesis is to devise marketing plan for newly emerging accoun-ting company. In the first part of this thesis is described theory of marketing planning. The second part deals with analysis of the current state of the business and marketing plan proposal.

Master´s thesis will discuss the assessment of the current situation of the company ABC, s.r.o., To assess the current state of the company, will be prepared analysis of external and internal environment, SLEPT analysis, Porter analysis, SWOT analysis and financial analysis and subsequently prepared a draft business development company.

This master’s thesis focuses on creating a business plan for a new fitness centre only for women. The first part describes the theoretical knowledge that is related to the master’s thesis. The next part includes marketing research, analysis of the internal and external environment and the next one describes solution’s proposal and its evaluation.