This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.

The thesis deals with Evaluation of the Financial Situation of the Selected Company through indicators of financial analysis. First part of this thesis is focus on theory, therefore to defined the basic concepts and desribed the various methods indicators necessary for the processing of financial analysis. Then financial analysis is being carried out according to mentioned indicators for the years 2011 - 2015. At the end of this thesis are new measures, which will help to improve the identified problems.

In this dissertation, a high-level management strategy was developed for the museums and collections of the University of Pretoria. Specific areas where improvements to the current operations of the University museums can be made, were identified and solutions proposed. This analysis was based on a survey of the current operations of the University museums, as well as an analysis of the needs of all stakeholder groups. Proposals to improve the operation of the University museums include the following: - Rationalising collections to ensure that available technical and organisational resources are focused on the most valuable collections; - Improving the use and maintenance of collections to ensure that the needs of stakeholders are met; - Ensuring that sufficient financial and organisational resources are mobilised to support the operations of the museums. A brief overview of the steps needed to implement these proposals and to adjust the management strategy on an ongoing basis, is given. The author believes that the implementation of the proposals outlined in this report can contribute towards ensuring that the museums of the University of Pretoria help to fulfil the overall mission and vision of the University of Pretoria. / Dissertation (MA)--University of Pretoria, 2001. / Historical and Heritage Studies / unrestricted

Title: Comparison of selected minority sports in the Czech Republic from the player, spectator and management aspects Objective: The aim of this work is to analyze the current situation in American football, frisbee and lacrosse in Prague and make suggestions for future improvements. Methods: The applied methods included the study of literature, collection of information, questionnaire examining players motivation and SWOT analysis. The research was conducted through surveys among athletes doing this sports. Results: Research has shown that the best prospects are waiting for frisbee, which benefits from minimum requirements for equipment and space. American football and lacrosse will probably never become mass sports, but using the above suggestions can improve their current position. Key words: amateur sport, american football, frisbee, lacrosse, SWOT analysis, motivation

Name: Management of the Author Král Šumavy MTB Race Goal: Presentation of strengths and weaknesses of the Author Král Šumavy MTB 2020 cycling race and the creation of a list of specific measures improving the organisation of the race for the year 2021 and following. Methods: In this thesis three research methods (semi-structured interview, participant observation, questionnaire), and one analytical method (SWOT analysis), are used. The opinions of the race participants weree obtained with an eletronic questionnaire (sent to emails of all participants in 2020). The organizers'view of the race management is clarified through semi-structured interviews. The overall view of the management was observed through participant observation made by two independent researchers on the day of the race (August 22, 2020) at the venue. All obtained data are analysed through SWOT analysis. Results: The thesis provides a detailed analysis of the 27th year of the race. The results show that the strengths include the location of the race, the difficulty of the routes and the care of participants. The weakness is the current way of financing the race. It can be stated that the greatest opportunities for the future are creating a better area for participants and spectators, gaining new partners and improving promotion....

This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. Through this project Company X hope to strengthen their standing on the market and offer their customers new and innovative solutions. The purpose of this project is to, with the assistance of AI, calculate in what cluster within a warehouse a product should be placed in order to create more efficient picking routes and to research the market in order to evaluate the business potential for this kind of service. This specific report aims to conduct a market analysis for the potential service. It will do so by conducting interviews and creating a theoretical framework consisting of relevant literature. When performing the market research and analysis of the potential IT-service there are a few limitations caused by a number of factors that could potentially affect the significance of the end result. The service is not yet developed and cannot be described in detail but only as an idea, which could make it difficult for the interview respondents to fully understand the service. The report will also be limited for certain practical reasons such as the Covid-19 pandemic. Because of this, the report has not had the opportunity to conduct the interviews with potential customers on site but have been conducted online, via link. The theoretical framework has two different main focus areas. The first area addresses basic warehouse logistics and difficulties in selling high technology products, while the second area includes marketing strategies and strategic marketing planning. The market analysis will consist of a SWOT-analysis and an STP-analysis. The report has concluded that the service has potential and suggests that company type B is the best suited potential customer. Personal and demand driven sales are also considered helpful factors when selling high-tech products and solutions. / Detta arbete är en del av ett större projekt med syftet att utveckla en proof-of-concept prototyp. Projektet, som är ett samarbete mellan ”Företag X” och Högskolan i Borås, startades på initiativ av Företag X. Företaget är specialiserat på logistiklösningar och lagerverksamhet. Förhoppningen med projektet från Företag X perspektiv är att stärka sin marknadsposition och kunna erbjuda sina kunder nya och innovativa lösningar. Projektets syfte är med hjälp av AI beräkna i vilket kluster inom ett lager en produkt ska placeras för att skapa effektivare plockrundor samt att undersöka marknaden för att kunna utvärdera affärspotentialen för denna typ av tjänst. Detta arbete syftar till att genomföra en marknadsanalys för den potentiella tjänsten som underlag för forskningsprojektet. Marknadsanalysen baseras på kvalitativa intervjuer med personer utvalda genom ett experturval samt ett teoretiskt ramverk. Marknadsanalysen har vissa begränsningar som potentiellt kan påverka resultatet. Bland annat det faktum att tjänsten inte är utvecklad än och därför bara kan beskrivas som idé vilket kan bidra till svårigheter för intervjurespondenterna att förstå tjänsten fullt ut. Även Covid-19 pandemin anses vara en begränsning rent praktiskt då intervjuerna inte har kunnat ske på plats utan har fått ske digitalt istället. Det teoretiska ramverket har två huvudfokus, det ena berör lagerlogistik och svårigheter med att sälja högteknologiska produkter medan det andra behandlar marknadsföringsstrategier och strategisk marknadsplanering. Marknadsanalysen består av en SWOT-analys och en STP-analys. Arbetet har kommit fram till att tjänsten har potential och föreslår företagstyp B som den mest optimala kunden att rikta försäljning av denna typ av tjänster mot. Personlig och efterfrågestyrd försäljning anses vara viktiga aspekter av försäljning av högteknologiska produkter och tjänster.

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Li-ion batteries have gained great popularity among researchers and practitioners as an environmentally friendly energy storage solution for more environmentally friendly electric vehicles (EVs). However, because of the increased demand for Li-ion battery-powered EVs, and some issues with battery design, legislation, collection and sorting, recycling, and material recovery, achieving sustainable mobility through the circularity of Li-ion batteries is a major challenge. This study aims to identify the challenges as well as develop strategies for enhancing the circularity of Li-ion batteries in Sweden. Following a systematic literature review, two primary research questions were investigated: 1) what are the current challenges and opportunities for the circular economy in lithium-ion battery end-of-life management? 2) how the circularity of LIBs in Sweden could be enhanced? This study employed PEST and SWOT analysis, as well as 11 interviews with industry experts and researchers are performed, to determine the strengths, weaknesses, opportunities, and threats in the circularity of lithium-ion batteries in Sweden. Following that, various strategies were developed to address the identified challenges and improve the circular economy of these batteries. Finally, the developed strategies are validated through expert interviews, and various recommendations are outlined. The study's findings are significant and can assist policymakers, investors, and industry professionals concerned with the circularity of lithium-ion batteries in developing appropriate decisions and better planning for the Swedish transportation sector.

For least developing countries with large rural population living in severe poverty such as Ethiopia, access to modern and sustainable energy services is a real challenge. Dealing with the lack of modern energy services at local level and the needs for economic development at national level is a major challenge in the policy and decision making process. This particular study takes the case of Ethiopia to investigate the existing challenges and future prospects of mainstreaming sustainable energy access into the country’s development planning process, and the consequences for international development financiers, national policy makers, private actors and local energy planners and experts. The roles and approaches of various developmental agencies are reviewed based on the effectiveness and sustainability of cooperation models with governmental institutions. To this end, this study establishes an understanding of institutional, financial and policy elements related to both state and non-state actors. Accordingly, readiness of the rural energy sector to adopt sector–perspective and national development approaches to mainstream sustainable energy access is investigated. The thesis emphasizes the need for all stakeholders to cooperate and take advantage of local potentials and external opportunities in light of the new momentum for sustainable energy access in the global agenda.

Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.