The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.

This thesis is focused on analysis of the tennis club Sokol Lanžhot by the selective methods. The first part of thesis contains theoretical bases, the following part deals with the selective methods, which are SLEPTE analysis, Porter´s analysis, „7S“ analysis, selective methods of financial analysis and SWOT analysis. At the end of this thesis are processed the suggestion for improving the found situation.

Diploma thesis is focused on the range of problems relating to marketing strategy. Theoretical part is dedicated ensuring termination and methods of marketing and marketing strategy. In the next part of the thesis is analyze current status of company Chaudry&Goraya s. r. o. Diploma thesis also deals with proposal of marketing strategy. Thesis contains suggestions for the improvement current situation.

The diploma named: “Plan For Business Setup Out Door Advertisement/Hoardings” analyses possibilities and chances of setting up a firm like this. The first part contents theoretic introduction to the problems and definitions of the esential concepts. The other part concerns application of the theory of setup new business in practice - processing a business plan and analysis of competition.

Master´s Thesis describes analysis of the financial situation company Focus Cz Marketing - and IT Research Ltd. in period 2004 – 2007 through the chosen methods. It diagnose strong and weak sides, deficiencies and opportunities of the company Focus Cz Marketing - and IT Research Ltd. and propose possible solutions, which will lead to improvement of the financial situation for this company in the future.

The objective of this project is to analyse the automotive market and the communications channels used for marketing e-communication. This report contains recommendations to strengthen all e-communication marketing tools used to support brand visibility, customer loyalty and sales opportunities for one of the client’s of the direct-marketing agency Wunderman FORD MOTOR COMPANY, s.r.o.

This master’s thesis is focused on valuation of effeciency of a particular company. This valuation of effeciency is performed on EFQM Model Excellence. Theoretical part of thesis is focused on description of selected models of valuation of effeciancy. In practical part is selected comapany introduced and included it’s field of business. And on the base of EFQM Excellence Model is valuation of efficiency made. The final part of the thesis is given suggestions for improvement.

This diploma thesis deals with the proposal of a business management strategy in the company. The thesis consists of a description of HORPO´s business, an analysis of the current state of the retail unit, evaluation of the theoretical bases related to retail activities, and in the last part proposals of concrete solutions including the conditions of implementation and benefits of these proposals.

This Master´s thesis deals with the design of the marketing strategy of the company, which operates in the wholesale area. The theoretical part deals with various marketing approaches. After that, he focuses on selected analyzes of the enterprise's external and internal environment. The final part deals with the definition of the mission and goals of the company as well as with the design of the marketing strategy.

This thesis describes the design and implementation of extensions for warehouse management system for HAN-VMK department of Hella Autotechnik Nova, s.r.o. The theoretical part defines the concepts and definitions used in this work. The practical part contains analysis of department HAN-VMK and its needs, implementation of designed specific solution and economic evaluation.