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Marketingový audit se zaměřením na spokojenost zákazníků / Marketing Audit Focused on Customer SatisfactionProcházková, Eliška January 2018 (has links)
The master‘s thesis focuses on the marketing audit of selected marketing activities with focus on the satisfaction of customers of the internet shop Calzanatta which deals with the sale of women's clothing, footwear and accessories. Based on the results of the audit are made suggestions that can contribute to increasing customer satisfaction and improving the company's position on the market.
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Tvorba procesního řízení zakázky vybraného portfolia podniku / Creation of Process Management of the Selected Portfolio of the CompanyKrämer, Petr January 2018 (has links)
The thesis concentrates on the process of building project management methodology in AAA COLOR company. The first part of this thesis will explain an analyses the process and management of the already executed building project „Reconstruction of the storage hall of Borfers a.s.“. The second part will give suggestions of how to manage building project in AAA COLOR company, whereas the final part will explain the possibility of realisation of those suggestions and their positive contribution to the company.
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Spokojenost zákazníků fitness centra a návrhy na její zvýšení / Fitness Center's Customer Satisfaction and Proposals for its ImprovementBradáčová, Nikola January 2018 (has links)
The master thesis deals with customer satisfaction analysis of the company fit4all CENTRUM, Ltd., and proposes measures to increase it. The first part of this thesis is focused on explaining the basic theoretical concepts, charakteristics of the company follows and also analysis of company‘s background. Analytical part contains also questionnaire survey and SWOT analysis. Based on the results of the analysis, recommendations are proposed in the last part of this thesis, it should increase customer satisfaction with the offer of indoor lessons in the fitness center.
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Spokojenost zákazníků / Customer SatisfactionPoláčková, Petra January 2018 (has links)
This Master’s thesis deals with the issue of customer satisfaction in a retail store. Theoretical part summarizes a literature review needed for practical application which includes an analysis of internal and external environment, followed by own questionnaire survey of customer satisfaction. Last part contains an analysis of survey results and formulation of proposals improving the customer satisfaction including a calculation of financial, time and human resources and risk analysis.
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Spokojenost zákazníků / Customer SatisfactionVlach, Daniel January 2020 (has links)
The diploma thesis focuses on analysing customer satisfaction in chosen company. Theoretical part clarifies important terms, which are important for understanding the analytical part of this diploma thesis. After the theoretical basis follows the analytical part of the current situation through a description of internal and external company’s environment, which is followed by a questionnaire and its results. Finally, some suggestions for improvement of the customer satisfaction will be presented.
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Spokojenost zákazníků vybrané společnosti a návrhy na její zvýšení / Customer Satisfaction of the Selected Company and Improvement SuggestionsPolová, Silvie January 2020 (has links)
The primary aim of this diploma thesis is to suggest proposals leading to the increased level of customer´s satisfaction based on the obtained theoretical knowledge as well as on the performed analysis of the current state and the marketing research.
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Marketingový audit spokojenosti zákazníků / Marketing Audit of Customer SatisfactionOtradovcová, Andrea January 2021 (has links)
This Master's thesis focuses on a marketing audit of customer satisfaction. In the first part of the thesis is a necessary theoretical background. The marketing audit focused on customer satisfaction is performed in the analytical part. Based on the results of the analyzes, proposals are made that can contribute to increasing customer satisfaction.
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Marketingový výzkum ve firmě FPO, s. r.o. / Marketing research in the company FPO, s. r. o.Hnilička, Libor January 2007 (has links)
This diploma work deals with marketing research of customer satisfaction of distributive company FPO s.r.o. with product solution of mother company GORDIC spol. s r.o. The work is closely focused on methods and methodology of marketing research ands justifies chosen research plan and methods determined to effective achievement of set goals. These methods are consequently used to analyse contemporary situation of enterprise and actual state of company customer satisfaction. The outcome of the work is above of others exposure of links among adjustment of marketing mix, actual customer satisfaction and company ability to be one step ahead of competitors. The goal of the work is to propose such measurements, which are going to lead to increase in customer satisfaction and improvements in company market position.
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Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně / Customer Satisfaction Analysis and Recomentadions for its ImprovementPohanková, Dagmar January 2009 (has links)
This master´s thesis is concerned with the analysis of customer satisfaction. In the theoretical part it is concerned of the fundamental terms like is marketing research, customer satifaction and Customer Satisfaction Measurement Methods. In practical part it is concerned of questionnaire investigation of Customer Satisfaction and recomendations for its improvement.
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Analýza spokojenosti zákazníků společnosti PROFIcomms s.r.o. a návrhy opatření na zvýšení její úrovně / Customer Satisfaction Analysis at PROFIcomms Company s.r.o. and Recommendations for its ImprovementDorociak, Petr January 2010 (has links)
Master’s thesis engages in the analysis of customer satisfaction at PROFIcomms Company s.r.o. and recommendations for its improvement. The theoretical part is focused on the method of calculating the customer satisfaction index and customer loyalty index. Then, there are described methods of receiving information, which is proceeded through questionnaire analysis. In the practical part, there is made an analysis of PROFIcomms Company s.r.o. and obtained information from the questionnaire is evaluated in detail. Based on the evaluation measures, changes and strategies to increase customer satisfaction at PROFIcomms Company s.r.o. are proposed.
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