The theme of this thesis is Analyse of customer satisfaction and purposes of their improvement. The thesis is focused on the entire analysis of youngprimitive company and their customer satisfaction. Compare theoretical basis and real state and specifies. The thesis contains suggestions for improvements of products and services in regards of increase of customers satisfaction based on questionnaire.

This master´s thesis focuses on the analysis of customer satisfaction in joint-stock company DP Stavebniny Maršovice, and a proposal to increase its level. The teoretical part focuses on basic concepts such as marketing, marketing research, usage of marketing techniques, customer satisfaction and more. In the practical part of this work there is an analysis of customer satisfaction with the company DP Stavebniny Maršovice a.s. and a subsequent evaluation of the questionnaires. On the basis of the information obtained from the questionnaires, measures and recommendations for an increase in the level of customer satisfaction are proposed.

<p>Opšti cilj istraživanja u ovoj doktorskoj disertaciji jeste razvoj pragmatičnog modela koji će omogućiti efikasnije upravljanje procesima brendiranja primenom lean koncepta u marketingu. Predmet istraživanja predstavljaju stavovi i zadovoljstvo korisnika o atributima proizvoda/usluga koji su ujedno rezultat primene lean-a i osnov za izgradnju brendova, sa posebnim akcentom na lojalnost korisnika datom proizvodu/usluzi tj. brendu. U disertaciji se istražuju pretpostavljene uzročno-posledične veze između primene lean principa u poslovanju i upravljanja procesima brendiranja, kao i intenzitet te (ko)relacije. Pregled vladajućih stavova u relevantnoj literaturi odnosi se na oblasti marketinga, upravljanja procesima brendiranja,primene lean koncepta, dimenzija kvaliteta, koncepta zadovoljstva i lojalnosti korisnika.</p> / <p>The general aim of the research in this PhD thesis is the development of a pragmatic model that will enable more efficient management of branding processes by applying lean concept in marketing. The research subject are attitudes and customer satisfaction about the attributes of products/services which are both the result of implementing lean and basis for building brands, with special emphasis on customer loyalty to the given product/service ie. brand. The dissertation examines the assumed cause-and-effect relations between the application of lean principles in business operations and the management of branding processes, as well as the intensity of this (co)relations. An overview of the governing attitudes in relevant literature relates to areas of marketing, management of branding processes, application of lean concept, quality dimension, customer satisfaction and customer loyalty concept.</p>

La disertación que se presenta a continuación tiene como objetivo explicar la satisfacción del cliente como un indicador de calidad, para ello se ha revisado diferentes posturas sobre si la calidad de servicio antecede o es una consecuencia de la satisfacción del cliente. El método empleado fue descriptivo de tipo explicativo. La investigación se llevó a cabo bajo una revisión sistemática de diversas fuentes de información especializadas. En este sentido, se presenta una recopilación sobre la conceptualización y características más relevantes de la satisfacción del cliente, así como también de la calidad de servicio, con fundamento en citas de autores que ya han abordado estas variables. De la misma forma, se realizó un análisis de la controversia si la satisfacción del cliente depende de la calidad de servicio o viceversa, siendo una relación importante para la gestión empresarial. Las conclusiones evidencian que no existe un vehículo único para lograr un servicio de calidad; no obstante, la satisfacción de los clientes es vista por los autores como un requisito indispensable en el modelo teórico, constituyendo el vehículo más seguro y expedito para alcanzar la calidad. Por tanto, la calidad del servicio como concepto teórico y práctico seria consecuencia de la presencia de los atributos que permiten la satisfacción del cliente. La calidad y satisfacción también actúan de forma sinérgica; por tanto, son elementos teóricos y prácticos difíciles de separar. / The dissertation presented below aims to characterize customer satisfaction as an indicator of quality, for it has reviewed different positions on whether the quality of service precedes or is a consequence of customer satisfaction. The method used was descriptive, explanatory. The research was carried out under a systematic review of various sources of specialized information. In this sense, a compilation is presented on the conceptualization and most relevant characteristics of customer satisfaction, as well as quality of service, based on quotes from authors who have already addressed these variables. Similarly, an analysis was made of the controversy whether customer satisfaction depends on quality of service or vice versa, being an important relationship for business management. The conclusions show that there is no single vehicle for achieving quality service; however, customer satisfaction is seen by the authors as an indispensable requirement in the theoretical model, constituting the safest and most expeditious vehicle for achieving quality. Therefore, the quality of the service as a theoretical and practical concept would be a consequence of the presence of the attributes that allow customer satisfaction. Quality and satisfaction also act synergistically; therefore, they are theoretical and practical elements difficult to separate. / Trabajo de Suficiencia Profesional

Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2019 / Over the last decade, business process outsourcing (BPO) has become increasingly important in the South African context. For economic and strategic reasons, organisations have embraced an outsourcing strategy as one of their core activities in order to be competitive in the business arena. On this matter, the standard of services delivered by BPOs is crucial to achieve customer satisfaction. However, the lack of effective quality management practices, which impact on service delivery negatively, ultimately paves the way for customer dissatisfaction with service quality in BPOs. This issue needs to be considered carefully by BPOs. Thus, this study has investigated employee perceptions in relation to the key measurements for service quality, namely reliability, responsiveness, assurance, empathy and tangibles through the SERVQUAL model to measure the quality of service delivery at a BPO in Cape Town, South Africa. A quantitative research method was applied and data were collected through a semi-structured survey questionnaire from the group of employees (n=188) at the selected BPO in Cape Town. The statistical software program SPSS Version 25 and Microsoft Excel were used for data analysis. Descriptive statistical results were generated as well as the validity and reliability of the dataset determined. The research findings revealed that the key factors to which particular attention needs to be given are reliability, responsiveness, assurance and empathy. It is revealed that it is imperative for the BPO to intensify continual training and skills development for their employees. Given the findings of these key factors as focus areas for good practice, this study has drawn special attention to the selected BPO and other BPOs in the South African context to advance their service quality to maintain their services up to standard and to remain competitive. The research could benefit BPOs in South Africa and Africa in general as more and more companies are outsourcing their services on the continent.

Certaines informations laissent à penser que les clients réagissent négativement aux opérations de fusions et acquisitions. Or les chercheurs en marketing se sont peu intéressés aux effets produits par ces opérations sur la satisfaction des clients. Par ailleurs, la performance des fusions et acquisitions reste l’objet de controverses et suscitent un débat dans le monde académique. Ce travail cherche donc à comprendre si la satisfaction des clients joue le rôle de médiateur de la relation entre une fusion et acquisition et la performance d’une entreprise. Pour se faire, nous analysons 1959 opérations de fusions et acquisitions réalisées par 133 entreprises sur la période allant de 1994 à 2014. Les données sont collectées à partir des bases de données marketing (ACSI), comptables/financières et boursières (Thomson One Banker, Datastream et Fama-French Data Library). Les résultats montrent que les opérations de fusions-acquisitions réalisées par les entreprises expérimentées en matière de fusions-acquisitions permettent d’améliorer le niveau de satisfaction des clients. Les fusions-acquisitions influencent la performance des entreprises parce qu’elles impactent le niveau de satisfaction des clients, qui constitue l’un des principaux déterminants du résultat d’exploitation et de la valeur boursière d’une entreprise. En somme, la satisfaction des clients permet bien de mieux expliquer l’impact des fusions et acquisitions sur la valeur de l’entreprise. / There is some evidence that customers are responding negatively to mergers and acquisitions (M&A). However, marketing researchers have paid little attention to the effects of these operations on customer satisfaction. Moreover, the performance of M&A remains controversial and arouses debate among researchers. This work seeks to understand whether customer satisfaction plays the role of mediator in the relationship between M&A and the performance of a company. We analyze 1,959 M&A transactions carried out by 133 companies over the period 1994 to 2014. Data are gathered from marketing (i.e. American Customer Satisfaction Index) and financial (Thomson One Banker, Datastream and Fama-French Data Libary) databases. The results show that mergers and acquisitions carried out by companies experienced in M&A can improve the level of customer satisfaction. Mergers and acquisitions influence firm performance because they impact the level of customer satisfaction, which is one of the main determinants of a company's operating result and stock market value. In sum, customer satisfaction does allow us to explain the impact of M&A on the value of the firm.

At the moment, the largest amount of tissue paper products are consumed in East Asia (which includes China and Japan), Europe and North America, and between 2010 and 2023, consumption of tissue paper products is expected to grow by 3% with the largest growth rate in China. Meanwhile, toilet paper, kitchen towels and facial tissues, combined make up 85.2% of all tissue paper products consumed in 2018. While different factors can be named as responsible for this growth in consumption, it is quite difficult to isolate the product-related factors that contribute to the growth of consumption of tissue paper in different countries due to the fact that tissue products have limited uniform specifications between different suppliers. This means, tissue suppliers and tissue machine manufacturers, like Valmet, are left with the challenge of understanding customers’ motivations behind demand of different tissue paper products. This is the motivation behind this study, which is to investigate what qualities of toilet paper, facial tissues and kitchen towels, are customers in the US, China and Japan satisfied or dissatisfied with. This is compared with measurements of the qualities of these products, like softness, strength, thickness, to determine the ranges of values of the products’ qualities that customers are satisfied with. Online reviews of 34 different brands of tissue paper products are collected ethically from online retailer websites (Amazon US, Amazon Japan, Walmart, JD.com), and analysed using the thematic analysis methodology to identify the list of qualities of tissue products that customers are satisfied or dissatisfied with. Then, the Pareto rule was used to identify the top 20% most important qualities to customers. These 34 brands were also purchased from these online retailers and their different qualities were measured. The results and conclusion from the study revealed different insights, among which is that softness is a must-be quality for toilet papers in all countries studied, while water absorption is a must-be quality for kitchen towels. The study also revealed ranges of the numerical values of these qualities that are acceptable to end consumers. Valmet intends to use the conclusions from the study in engagements with tissue paper suppliers in the three countries regarding product strategies and choice of technology.

Title: Marketing research of customer satisfaction in selected Winter Hall Objectives: The main aim of the diploma thesis is to evaluate the satisfaction of visitors of public skating with the services provided at the Ludvík Košek Winter Hall in Turnov. On the basis of the results, suggestions and recommendations were developed to improve services. Methods: In the empirical part of the diploma thesis, quantitative-qualitative research was used. A written and electronic questionnaire designed for the stadium visitors was made in order to find out the satisfaction of the public skating visitors with the services provided at the Ludvík Košek Winter Hall in Turnov. Futhermore a semi-structured interview was conducted with the manager and semi-structured interviews with the stadium visitors were conducted to deepen the research. Results: The results of the research are represented by tables, graphs, classification crosses and diagrams. The results show that the stadium visitors are quite satisfied with the services. Visitors are most satisfied with the location of the stadium, the cleanliness of the lobby and reception. On the contrary, the worst rating is the opening hours and refreshments. The most important aspect for them is the quality of the ice surface and the cleanliness of the lobby and...

Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. This is achieved through gen- erating customer satisfaction, which is an outcome of a positive evaluation of the store image. In the market of Jönköping there is one hypermarket, Ica Maxi, which enjoys a dominating market position over its two closest competitors, Coop Forum and City Gross, which must mean that more consumers chose to make their grocery shopping at this particular store. Therefore it is interesting to investigate the store image perceptions that the consumers of Jönköping hold of these three hypermarkets, and whether there is large difference be- tween them.  Purpose The main purpose of this thesis is to find out and measure how consumers in Jönköping perceive the store images of the three hyper- markets operating in the city, and what importance the different parts of the retail mix weighs on the consumers choice in what store to frequent. Further it aims to analyze the findings from the study in order to investigate if there are any differences in the store image perceptions, and if they might help explain a part of the dominating position Ica Maxi holds on the market.  Method Since store image is already a well defined concept within the marketing literature, it was most suitable to conduct a quantitative rather than a qualitative study. This was implemented through a questionnaire that was distributed to three separate samples, one per investigated hypermarket. The data collected was then processed mainly through One-way Analysis of Variance (ANOVA), which allowed for comparisons between the three samples.  Conclusion The consumers of Jönköping ranked the influence of the store image dimensions on their choice of hypermarket as following; (1) mer- chandise, (2) customer service, (3) reputation, (4) location, (5) price, (6) store layout and design, and (7) advertising and promotion. The perceptions held of the stores images were different between the stores. Ica Maxi was shown to have the most positive store image, closely followed by City Gross, and Coop Forum had a significantly less favorable image than both its competitors. The difference between Ica Maxi and Coop Forum does explain why the stores have such different market shares. However, there was not a large enough difference in Ica Maxi’s and City Gross’ scores to justify the market share gap between them solely based on store image.

Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. Additionally, it tests if the factor of generations, and the generational differences has any impact on how service quality is valued by the consumer in terms of customer satisfaction and brand loyalty. To answer this, an experiment in the form of two surveys was sent out and answered by 99 participants belonging to either Generation X or Generation Y, where customer satisfaction was measured as a result of either neutral or excellent service quality. The results showed and confirmed what previous studies have claimed, that service quality has a significant effect on both customer satisfaction and brand loyalty, where evidence was found that excellent service quality highly impacted the participants’ satisfaction as well as their level of loyalty towards a brand. Furthermore, the study concluded that there is no difference in how Generation X and Generation Y value service quality, despite what previous research has claimed in regard to generational differences.