O presente trabalho tem como objetivo principal a proposição de modelos ampliados para a satisfação de clientes de serviços, através da identificação de relações entre determinantes da satisfação, e da inclusão dos principais atributos e dimensões que afetam a qualidade percebida dos clientes, para vários segmentos de serviços. Para isto, o trabalho se propõe: (i) propor uma abordagem alternativa ao uso de equações estruturais para a modelagem das relações entre determinantes da satisfação de clientes em serviços; (ii) estabelecer métodos para identificar e hierarquizar atributos de qualidade percebida em serviços; (iii) propor dimensões de qualidade percebida em serviços a partir dos atributos que afetam a percepção de qualidade dos clientes e (iv) identificar relações entre determinantes da satisfação e atributos de qualidade percebida para vários tipos de serviços. Uma das principais contribuições desta teses é a proposição de uma sistemática alternativa ao uso de equações estruturais para identificar as relações entre determinantes da satisfação do cliente, seguindo procedimentos mais simples, utilizando múltiplas variáveis e sem o requerimento de amostras extensas. Além disso, os modelos ampliados para a satisfação dos consumidores de serviços podem servir de ferramenta para auxiliar profissionais das empresas de serviços a focar seus esforços e direcionar políticas estratégicas para atributos importantes para os clientes, que afetam diretamente a sua percepção de qualidade e satisfação. As características diferenciadoras dos serviços são consideradas nos modelos ampliados propostos para a satisfação de clientes, uma vez que são avaliados serviços de diferentes tipologias (no que tange a grau de tangibilidade e grau de contato e de envolvimento do cliente). / This study's main objective is to propose expanded models for customer satisfaction in services through the identification of relationships among determinants of satisfaction, and the inclusion of key attributes and dimensions that affect the perceived quality of customers for various segments of services. For this, the study intends: (i) to propose an alternative approach to structural equation for modeling the relationships among determinants of customer satisfaction in services, (ii) to explore methods to identify and rank attributes of perceived service quality; (iii) to propose dimensions of perceived quality in services considering the attributes that affect customers quality perception, and (iv) to identify relationships among determinants of satisfaction and perceived quality attributes for various types of services. One of the main contributions of this thesis is to propose a systematic alternative to the use of structural equations for identifying relationships among determinants of customer satisfaction by following simple procedures, using multiple variables and without the requirement of extensive samples. In addition, the expanded models for consumer satisfaction in services may be a useful tool for service companies to focus their efforts and direct strategic policies considering the attributes important for customers, which directly affect their perception of quality and satisfaction. The distinguishing characteristics of services are considered in the proposed expanded models for customer satisfaction, since different types of services (concerning to degree of tangibility, degree of customer contact and involvement of the client) were evaluated.

Satisfaction has consistently been a source of concern to clients, stakeholders and customers in the construction industry globally. In Nigeria, despite the huge financial investments in construction and its associated economic benefits, construction projects are characterized by poor quality in aesthetics, high costs in maintenance and failure to meet or exceed the customers’ quality expectations. An even greater challenge is faced when considering government construction projects as re- occurring issues like on time delivery, operational and aesthetic excellence and even project abandonment continue to resurface. Although previous studies have developed models and frameworks to improve customer satisfaction in product and service organisations, researchers have not treated in detail issues involving customer satisfaction within projects which do not have profits and financial gains as the driving force such as government construction projects. The aim of this research was to develop a framework that would identify particular areas associated with project quality where adequate resources could be channelled in order to enhance customer satisfaction in government road construction projects in Rivers State, Nigeria. Sequel to an extensive literature review, a conceptual framework was developed to establish the relationship between three attributes of project quality namely performance, reliability and aesthetics and two attributes of customer satisfaction measured through contractor re-patronage and referral. 503 road construction practitioners within the Port Harcourt metropolis of Rivers State, Nigeria participated in a quantitative survey and data obtained was subjected to stepwise multiple regression analysis. The results showed that a strong, positive and significant relationship existed between the attributes of project quality and customer satisfaction with project quality explaining 54.8% of the variance in contractor re-patronage and 61.8% of the variance in contractor referral. Performance was however found to have the greatest effect on contractor re-patronage (R2=.550, adjusted R2=.548) while aesthetics had the highest effect on contractor referral (R2=.572, adjusted R2= .571). Reliability was found to have the weakest effect on customer satisfaction and could be attributed to its civil and structural Engineering links which are either unknown or invisible to the customer. 10 structured interviews with construction professionals were used to validate the developed framework and justify the research design. The findings support the framework and suggest that the knowledge and analysis of the construction costs, the use of competent professional experts, the provision of a revised legal framework for road construction, delegation of responsibility for road maintenance, avoidance of project abandonment, identifying and mitigating construction risks, adopting a strategy for project monitoring, enforcing health and safety considerations, provision of innovative excitement factors as well as post project evaluations were essential for enhancing project quality and customer satisfaction from government road construction projects. The study advocates for an adoption of the framework and concludes by making recommendations including the incorporation of government and private construction practitioners and further identifies areas for future study.

Master of Agribusiness / Department of Agricultural Economics / Jason Bergtold / It is challenging to know when customers are satisfied or dissatisfied with a product or service. Feedback mechanisms such as surveys are frequently used to gain feedback and evaluate the customer’s perceptions of the product or service. John Deere, like most companies, takes an active role in understanding customer satisfaction, using surveys and feedback through field teams and the dealer channel. Shortcomings with this method include the need for customers to voice their complaints first, which can take a significant amount of time, delaying John Deere from providing needed service. The purpose of this research is to examine the usefulness of using primary diagnostic data collected by John Deere to assess customer satisfaction. Specifically, to examine if the number of diagnostic trouble codes (DTCs) on a John Deere 8R series row crop tractor experiences has an impact on customer satisfaction scores reported on surveys. Then determine if this data would be useful to help identify dissatisfied customers proactively. Statistical analysis and regression were used to understand the impact DTC’s have on customer satisfaction. Analysis indicates that for every 100 Total DTC’s a machine exhibits one could expect to see a 4 point reduction in overall CSI score by the customer. This information may prove valuable in being able to understand customer satisfaction more proactively.

With the increasing number of people studying online, self-aid learning platforms which help customers（users）study by themselves are more and more prevalent in China. Self-aid online learning is a relatively innovative field which has not been widely and thoroughly researched. This paper used Shanbay which is one of the largest self-aid English learning platforms in China as an example to investigate what and how factors influence customer satisfaction leading to their (re)purchase intention. Based on the previous models and empirical studies of some related fields, this paper outlined a new framework and generated eight propositions to explore these two research questions. Both free users and premium users of Shanbay were interviewed to gather the research material, and the data got from the interview were analyzed to develop the propositions. This paper found that positive service experience can facilitate customer satisfaction from their perceived utilitarian value and hedonic value. Among the proposed five factors influencing the two values, perceived usefulness was considered as the most important factor while perceived playfulness was the least one. What’ more, the relationship between customer satisfaction and (re)purchase intention was suggested to be positive in this paper.

Made available in DSpace on 2015-04-16T14:48:49Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 952153 bytes, checksum: 22e24b52db336b6b2e3ac3a6a4f050cc (MD5) Previous issue date: 2007-07-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / In globalized world, where the competition quickly grows in all sectors of the economy, it was too important to know what yours customers desire and think. Today the consumers, generally, they are more demanding, and to satisfy them, fully, although is a necessary point it is not easy. The satisfaction research can be seen as a system of analysis of information that catches the opinions of the customer through the evaluation organization performance or, specifically, of its products and services and that they assist the companies to identify new chances and monitor yours performance Therefore, the studies about consumer satisfaction, it is today each time more excellent, as much in the academic scope, as in the enterprise. The main objective of this study was to measure the level of customers satisfaction in the gymnastics academies, of size medium located in the city João Pessoa/PB. To reach the considered objectives, the adopted methodology divided the research in two stages: first, a searches qualitative, and, after that, a searches quantitative. The gotten results in this study had demonstrated that the gymnastics academies come obtaining to satisfy the biggest part of its customers, in relation to many aspects but that they exist, still, some vulnerable points that need to be improved, so that the full satisfaction of same the e is reached, consequently, its together retention to the academy. Analyzing, separately, the level of customers satisfaction of the academies of gymnastics searched, is concluded, still, that each one of them has its peculiarities, with points of prominence and others that they need to be changed so, to take care fully of to the necessities, the academies need to make investments that must be directed for the points in which they present deficiencies and the expectations of the customers. / Num mundo globalizado, onde a concorrência cresce rapidamente em todos os setores da economia, tornou-se vital para qualquer empresa saber o que os seus clientes desejam e pensam. Hoje os consumidores, de um modo geral, estão cada vez mais exigentes, e satisfazê-los, plenamente, apesar de ser uma meta necessária não é fácil. As pesquisas de satisfação podem ser vistas como um sistema de análise de informações que capta as opiniões do cliente através da avaliação do desempenho da organização ou, especificamente, de seus produtos e serviços, e que auxiliam as empresas a identificarem novas oportunidades e a monitorarem o seu desempenho. Por isso, os estudos sobre a satisfação do consumidor são hoje cada vez mais relevantes, tanto no âmbito acadêmico, quanto no empresarial. O principal objetivo desse estudo foi medir o nível de satisfação dos clientes das academias de ginástica, de médio porte, localizadas na cidade de João Pessoa/PB. Para alcançar os objetivos propostos, a metodologia adotada dividiu a pesquisa em duas etapas: primeiramente, uma pesquisa qualitativa, e, em seguida, uma pesquisa quantitativa. Os resultados obtidos nesse estudo demonstraram que as academias de ginástica vêm conseguindo satisfazer a maior parte de seus clientes, em relação a muitos aspectos, mas que existem, ainda, alguns pontos vulneráveis que precisam ser melhorados, para que seja alcançada a plena satisfação dos mesmos e, conseqüentemente, a sua retenção junto à academia. Analisando, separadamente, o nível de satisfação dos clientes das academias de ginástica pesquisadas, conclui-se, ainda, que cada uma delas tem suas peculiaridades, com pontos de destaque e outros que precisam ser reformulados. Assim, para atender plenamente às necessidades e as expectativas dos clientes, as academias necessitam fazer investimentos que devem ser direcionados para os pontos nos quais elas apresentam deficiências.

Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016. / In South Africa there is a fierce competition among Higher Education Institutions (HEIs) to attract as many students as possible. This makes most institutions to strive to meet and exceed students (customer) satisfaction. Most institutions strive to meet and exceed customers’ (students) expectations similar to business organisations. It however remains to be investigated if they do succeed in this goal. The purpose of this study was to explore students’ and staff members’ perceptions in regards to customer satisfaction and the level of efficiencies during the registration process at the Business and Management Sciences Faculty at CPUT. This study measures if the registration processes is aligned with students’ needs.

Made available in DSpace on 2014-12-17T14:52:58Z (GMT). No. of bitstreams: 1 TamaraOS.pdf: 1049856 bytes, checksum: 9700dbe6e8dc2bd4fcf9d5bbdb0d90e8 (MD5) Previous issue date: 2006-05-19 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / This Thesis deals with a study on customer satisfaction and loyalty measurement focusing on a model of factors antecedents of customer satisfaction and loyalty. The model is based on a Satisfaction Index model adopted in Norway developed by Johnson et al.(2001) and the service quality drivers from the literature. It is surveyed a sample of 130 patients of a gynecology clinical. It is used a multiple regression analysis as the main statistical method in order to verify the factors affecting satisfaction and loyalty. The main findings are that the quality model explain 54% of the satisfaction but the whole model explain only 31% of the loyalty. Although the results are consistent with the literature in term of quality as the main driver of the satisfaction and that the satisfaction is not only one factor to explain loyalty, both the quality model to satisfaction and the factors model affecting loyalty should be improved to explain better the satisfaction and loyalty in health care service / Esta tese apresenta uma contribui??o a modelos de satisfa??o do cliente, investigando as rela??es entre vari?veis antecedentes (qualidade, pre?o, gest?o de reclama??es, imagem da empresa e compromisso afetivo e calculado) ? satisfa??o e a fidelidade do cliente, tendo por objeto de estudo clientes de cl?nicas de sa?de. A pesquisa te?rica abrangeu conceitos de satisfa??o do cliente, modelos de sistemas de gest?o e modelos de ?ndices de medi??o de satisfa??o do cliente. Para a pesquisa de campo foi realizada uma pesquisa tipo survey abrangendo 130 question?rios respondidos pelos clientes da cl?nica. As an?lises dos dados foram feitas atrav?s da estat?stica descritiva e an?lise de regress?o m?ltipla. Os principais resultados evidenciam que o modelo dos direcionadores de qualidade ? satisfa??o explicam 54,69% da varia??o na satisfa??o com a cl?nica, mas o modelo explicativo da fidelidade explica apenas 31%. Apesar dos resultados de satisfa??o serem consistentes com a literatura, o grau de explica??o da satisfa??o e da fidelidade mostram a necessidade de melhorar os modelos para aumentar seu poder explicativo neste tipo de servi?o

Background: With the development of organic food market, the marketers are required to investigate how to satisfy their customer in order to gain more profit and competitive advantages in the market. The investigation of customer satisfaction helps the researchers know the requirement of customer. Purpose: The purpose of the paper is to explain what factors affect customer satisfaction towards organic food. Methodology: The quantitative approach had been applied in this study. All the data was collected through self-completion questionnaire while SPSS has been used to analyze the data. Findings: The results indicated that price, taste and freshness can affect the customer satisfaction towards organic food while the food safety will not lead to the influence of customer satisfaction in this research

Este estudo teve como objetivo principal pesquisar as visões das necessidades do cliente no setor automobilístico através da medição da qualidade percebida. O estudo concentrou-se em concessionárias de veículos automotivos, considerando a influência da montadora. Para que os objetivos propostos pudessem ser alcançados tornou-se necessário mesclar estratégias de pesquisa quantitativas e qualitativas. Para tanto se optou por um estudo exploratório com clientes das concessionárias e entrevistas individuais pautadas em um roteiro de questões abertas para as entrevistas com a montadora e alta administração das concessionárias. Adotou-se a Técnica do Incidente Crítico para elaboração dos questionários de satisfação os quais foram aplicados a clientes, vendedores e gerentes das concessionárias e diretoria e gerência da montadora. Realizaram-se também entrevistas individuais com a alta administração das concessionárias e da montadora a fim de identificar os aspectos de maior relevância e as ferramentas adotadas na identificação e manutenção da qualidade percebida quanto aos serviços de vendas prestados pelas concessionárias. Os resultados permitiram identificar que cada uma das partes pesquisadas entende a qualidade percebida em relação ao serviço de vendas de maneira distinta. Para o cliente a dimensão da qualidade de maior importância é a Competência, enquanto que os vendedores e gerentes das concessionárias acreditam ser a Confiabilidade e a montadora entende que para cliente o mais importante é a Cortesia. Este estudo identificou também que o aspecto avaliador mais mencionado tanto pela montadora quanto pelas concessionárias foi o Atendimento. A análise comparativa entre o aspecto avaliador priorizado e a dimensão da qualidade de maior correlação com a satisfação geral obteve resultados distintos entre a montadora e as concessionárias. Para a montadora, devido à discordância entre os dois entrevistados, não foi possível realizar a análise comparativa, já para as concessionárias, a análise comparativa ocorreu entre o aspecto Atendimento e a dimensão Competência. / The major objective of this study was to search the perceptions of customer needs in the automobile sector using the perceived quality measure. The study based on automotive dealers, considering the car assembler influence. In order to achieve the proposed objectives it was necessary to join quantitative and qualitative research strategies. For such, it was chosen an exploratory study involving dealer customers and individual interviews based on a script of open questions directed to car assembler and dealer interviewees. The Critical Incident Technique was used to create the customer satisfaction questionnaires which were applied to dealer customers, salesmen and managers and car assembler high management. Individual interviews had been conduced among dealers and car assembler high management in order to identify the major aspects and tools used to identify and maintain the perceived quality of sales services offered by dealers. The results obtained showed that each part searched understands the perceived quality of sales service in a different way. To the customer, the most important quality dimension is Competence whereas dealer sales and managers believe it is Reliability and car assembler understands that the most important to customer is Courtesy. This study has also identified that the aspect of evaluation most mentioned both by car assembler and dealers was Attendance. The comparative analysis between the priorized aspect of evaluation and quality dimension most correlated to the customer satisfaction in general has reached different results among car assembler and dealers. For car assembler, due to different opinions between the two interviewed, it was not possible to carry out the comparative analysis, whereas for dealers this analysis has occurred between the Attendance aspect and Competence dimension.

O presente trabalho tem como objetivo principal a proposição de modelos ampliados para a satisfação de clientes de serviços, através da identificação de relações entre determinantes da satisfação, e da inclusão dos principais atributos e dimensões que afetam a qualidade percebida dos clientes, para vários segmentos de serviços. Para isto, o trabalho se propõe: (i) propor uma abordagem alternativa ao uso de equações estruturais para a modelagem das relações entre determinantes da satisfação de clientes em serviços; (ii) estabelecer métodos para identificar e hierarquizar atributos de qualidade percebida em serviços; (iii) propor dimensões de qualidade percebida em serviços a partir dos atributos que afetam a percepção de qualidade dos clientes e (iv) identificar relações entre determinantes da satisfação e atributos de qualidade percebida para vários tipos de serviços. Uma das principais contribuições desta teses é a proposição de uma sistemática alternativa ao uso de equações estruturais para identificar as relações entre determinantes da satisfação do cliente, seguindo procedimentos mais simples, utilizando múltiplas variáveis e sem o requerimento de amostras extensas. Além disso, os modelos ampliados para a satisfação dos consumidores de serviços podem servir de ferramenta para auxiliar profissionais das empresas de serviços a focar seus esforços e direcionar políticas estratégicas para atributos importantes para os clientes, que afetam diretamente a sua percepção de qualidade e satisfação. As características diferenciadoras dos serviços são consideradas nos modelos ampliados propostos para a satisfação de clientes, uma vez que são avaliados serviços de diferentes tipologias (no que tange a grau de tangibilidade e grau de contato e de envolvimento do cliente). / This study's main objective is to propose expanded models for customer satisfaction in services through the identification of relationships among determinants of satisfaction, and the inclusion of key attributes and dimensions that affect the perceived quality of customers for various segments of services. For this, the study intends: (i) to propose an alternative approach to structural equation for modeling the relationships among determinants of customer satisfaction in services, (ii) to explore methods to identify and rank attributes of perceived service quality; (iii) to propose dimensions of perceived quality in services considering the attributes that affect customers quality perception, and (iv) to identify relationships among determinants of satisfaction and perceived quality attributes for various types of services. One of the main contributions of this thesis is to propose a systematic alternative to the use of structural equations for identifying relationships among determinants of customer satisfaction by following simple procedures, using multiple variables and without the requirement of extensive samples. In addition, the expanded models for consumer satisfaction in services may be a useful tool for service companies to focus their efforts and direct strategic policies considering the attributes important for customers, which directly affect their perception of quality and satisfaction. The distinguishing characteristics of services are considered in the proposed expanded models for customer satisfaction, since different types of services (concerning to degree of tangibility, degree of customer contact and involvement of the client) were evaluated.