In the author’s view culture plays an important role in the international business. Cultural issues represent the key factors for a successful cooperation and partnership among companies from different countries. Most of the time the adaptation to a new culture and new governmental policies influence the foreign companies in the direction of changing their business strategy. This thesis is a cross-cultural research study that aims to examine the cultural struggles of some Italian companies established in China. In particular, based on the collection of qualitative data obtained by the conduction of four interviews the study identifies three main influencing elements of the Chinese culture and the way they induce the Italian companies to adapt their business strategy. The study’s most important findings are: guanxi and mianzi influence the Italian business strategy in networking building in China and affect the Italian psychological attitude in the business management and organization. In revealing more short-term thinking in Chinese business circles the findings of the study contrast Hofstede’s theory of a long-term orientation in China. / 本研究认为文化在国际经济中起着重要的作用。文化是不同国家公司成功合作的关键因素。尽管如此，大多时候对一个新文化和新政策的－应影响着外国公司改变他们经济战略的方向。作为一项跨文化研究，本文的主要目的在于调查在华意大利公司的文化竞争力并提供建议。通过汇总,分析四个访谈收集的定性数据，本文提出了影响在华意大利公司适应战略的三个重要因素,指出：关系和面子各自影响意大利企业在中国构建关系的商业战略，并影响其在企业管理和组织方面的心理态度。最后，本研究表明，在商业圈的短期思维方面，中国的情况与霍夫斯泰德的文化维度理论形成对照

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