Aging population is becoming the potential social and economic problem for many governments all around the world. These countries including Taiwan are seeking for solutions for the increased healthcare spending. According to the United Nations’ population estimates, we are living in a rapidly aging world. The global share of what we call “senior” or people age over 65 is expected to rise from nearly 8% in 2015 to more than 14% by 2050. The situation in Taiwan is not much different. With increasing life expectancy and a birth rate that continues to decline, the aging population in Taiwan has become more and more obvious. Widespread adoption of Generic and Biosimilar drugs, as opposed to patented or brand name drugs, could help governments reduce healthcare costs and increase the reach of healthcare services. Patented drugs in the prescription drugs segment account for about 70% of total prescription spending in Taiwan. However, the share is set to decline gradually under pressure from government policies promoting the use of generic products and the increasing switches from prescription segment to OTC segment (RX-to-OTC). We expect the penetration of generic drugs in Taiwan OTC drugs segment to increase as the generic drug market has continued to gain prominence within the pharmaceutical sectors in recent years. Despite the fact that OTC generic drug market is a highly competitive market in Taiwan, Genedex Co. still aims to provide good quality generic drugs at a competitive price to meet the generic drugs demands. In addition, Genedex Co. understands the ability to quickly bring new products to the market will play a large role in the future success. Thus, product innovation and differentiation will also be the center focus in the business model. Looking into the future, Genedex Co. expects to see growth at a more rapid pace starting from year 2020 as newly developed generic OTC drugs will be introduced to the market to compete with the branded counterparts and also expects to achieve a more solid presence in the market by year 2021.

近年來台灣人口結構發生改變，人口高齡化及少子化的現象日趨嚴重，對物業管理未來服務策略之影響及發展影響甚鉅；因此因應環境的變動、制訂企業的發展策略、以謀取企業生存和發展，已成為物業管理公司關注的焦點。本研究將以台灣人口結構的改變對台灣物業管理產業之衝擊為前提，探討物業管理業者與個案公司服務策略之變動。 本研究從企業策略管理的基本理論著手，並探討個案公司的基本狀況和發展歷程、對個案公司目前的經營管理狀況給予分析。接著利用SWOT策略管理分析個案公司的優劣勢、機會、威脅。除了採用SWOT分析之外，本研究也使用波特五力分析台灣物業管理產業，並進而參考了日本物業管理之產業現況、日本物業管理加值服務市場現況、日本物業管理未來之發展趨勢與日本高齡化人口的演變，列於附錄之中，以對台灣目前產業環境以及所面臨的人口高齡化議題做相關之印證。經過以上研究步驟，本研究確立了個案公司的市場定位，從而設計出齊家物業個案公司針對人口高齡化之服務策略以及未來展望。 本研究運用了目前企業策略管理的主流理論及分析工具，對個案公司的發展策略做了較為完整的論述，既分析了現狀，確認其發展策略，又為其策略執行提出了有效及可行的方案。本研究希冀為個案公司提供更好在激烈的市場競爭之中正確發展的企業策略，讓個案公司不斷地保持其競爭優勢，並具有重大的市場不可取代定位，以及對從事物業管理產業的相關企業有相當程度的參考價值。