創設諮詢機構協助台灣學生申請德國大學 / Over two years ago the author of this business plan moved to the Republic of China, Taiwan, to earn an MBA degree at the National Chengchi University. On one of his first days in Taipei he was talking with some German friends and the topic of potential demand among Taiwanese and Chinese students for opportunities to study in Germany came up. The objective of this thesis is to evaluate whether an agency providing application processing services to Taiwanese people who intend to study in Germany would be feasible. The number of Taiwanese students studying abroad has been increasing. However, Germany accounts for less than two percent of the total market. This thesis assumes that in addition to a low amount of interest in the German language, the lack of information regarding the application process and the absence of promotion material are also reasons for a low rate of application to German universities. It is believed that by offering a service where all information is on hand, it will be possible to attract significantly more students to study at Germany universities. The service will consist of two essential parts: providing the necessary assistance for application; and communicating the process to students.

加州乾洗公司宅配洗衣服務商業企劃 / Abstract Business Plan for California Dry-Cleaning (CalDry) Mailing Logistic Service (MLS) in Taiwan By Ray Shieh The laundry business in Taiwan is considered a labor-intensive traditional business. This paper explains how California Dry-Cleaning Service (CalDry) in Taipei plans to transform the traditional business from a labor driven company to a service-oriented company. CalDry wishes to do for dry-cleaning what Star Bucks did for coffee by taking a basic service/product and building a customer experience around it. Furthermore, we will evaluate the Mail Logistic Service (MLS) the next major step in CalDry's plan to offer our laundry services to Greater Taipei.

互動式英語學習環境 / This business plan presents an overview of the Cyber Village that serves as the product diversification strategy coping with technology and consumer’s behavior changes nowadays. The project concerns offering online English learning environment in the Taiwan market. The business plan begins with a brief summary of the project and the company, followed by a detailed description of the product features. The plan then provides a summary of the market analysis and thereby, the entry and growth strategies, along with pricing and sales strategies. The plan concludes with a project team introduction and the financial summary.

開設Pirate Mary’s餐廳的商業企劃書 / None

全方位服務線上點餐系統創業企劃書 / The dine-out industry has always been a big market in Taiwan, many because of the Taiwan's culture in long working hours and double salary household. On average around 29% of the total population dine out daily, and it was estimated that the total dine-out industry may reach more than NTD $300 billion. In the past the takeout and delivery market has been dominated by lunchbox, which are low pricing and regular level food that is suitable for just a normal meal; in 2008 the largest fast-food chain McDonald had joined in the battle for the delivery market which had reached around NTD $27.7 billion in 2007. Realizing the potential of this market; higher quality restaurants and hotels has joined into this sector, trying to create the culture of takeout and enjoying fine cuisine in your house. But lacking the marketing strategy, takeout percentage has remained low; but it is inevitable that the growing culture of enjoying fine cuisine at your home. DoggyBag is a professional online website that specializing in service of promotion, menu ordering of takeout or delivery for branded restaurants. There is no competition yet in this market; and the dining culture in Taiwan still is mainly enjoying fine cuisine in restaurants. But with the success of Sherpa’s in Shanghai and Seamless Web in United States; together with the partner restaurants, DoggyBag is confident to create a new dining culture in Taiwan. With well trained, polite, and well mannered delivery team; consumers would be able to enjoy fine cuisine delivered to their doorstep. The new dining culture is to expand the idea of having social gatherings and family gathering enjoying fine cuisine in your own home, not enduring long waiting period for seats or the time limit of eating in a restaurant. DoggyBag's main future goal will to expand delivery service through all districts in Taipei starting with NeiHu and XinYi district then expanding to neighboring districts. DoggyBag realize that in order to be successful, the key to success is to provide a simple online ordering process and well execution of food delivery in a timely manner; still keeping the quality of cuisine and warmth through well coordinated delivery and well trained delivery crew. DoggyBag will require start-up funds for the purchase of start-up assets and expenses such as corporate identity, web server, rent, office, warm bags, thermo containers, cash reserve, advertising, and misc expenses. DoggyBag's online users are in three categories. First corporations, organization and schools which would be the main consumers targeted for noon orders. Foreign business personal stationed in Taiwan is also categories as a major segment because the western culture of dining has already high acceptance in takeout and delivery of fine cuisines for social or family gathering. The last category and would be the future main biggest segment is creating the new dining culture in normal household of Taipei. DoggyBag anticipate in reaching NTD 2.7 Million in revenue in the first year and reaching breakeven point during second year of operation as increase delivery orders fully utilizing the delivery team.

交易實務企劃:法則與心理 / Abstract Trading Business Plan : Method and Psychology By Edmond Wang More and more people participate in the ever more volatile financial markets of today with the goal of ensuring a more secure financial future. Sadly most people who participate fail to make money in the markets as the system is set up for the majority of the beginner’s to fail. Most people fail because they either do not have a game plan or they succumb to making emotional, non logical decisions. To have a fighting chance in trading the financial markets, traders need a business plan which lay out specific rules for entries and exits, the plan will address market situation whether it goes up, down or sideways. Success of the trader depends on how disciplined he can be executing the plan faithfully every time. Failure is usually the result of the trader deviating from his plan. Deviation from the plan or impulse trading is the result of a trader’s emotionality interfering with calm logical trading decision and system execution. Market volatility is caused by the emotions of traders participating. To win in the markets the trader not only need to understand market psychology, he also need to guard against his natural human instinct to join the crowd mentality. As winning traders are the ones who can control their emotion and ego and practice discipline It is the goal of this thesis to lay out the general components of a trading business plan which any trader can build upon and construct a trading method which best suits his personality. There will be discussion on market psychology which is what causes markets to move, and finally there will be tips and what to watch out for in the trader psychology section, which will aide the trader achieve the goal of practicing discipline in adhering to his trading methodology.

Japan’s sogo shosha institutions and South Korea’s chonghap sangsa are among the top trading companies in the world. Along with other players in the international market, they have significantly contributed to the expansion of trade and to the economic development of their countries. In countries like Taiwan, Japan and Korea, trading companies were part of the driving force that propelled their global economic effort and they were an integral part of the economic miracles that transformed their economies forever. International trade benefits countries by improving the living standard of the population, lower prices for consumers, improved efficiency in production and a greater variety of goods. This business plan is focused on analyzing the feasibility of Guanxi Trading LLC, an export trading (ETC) company based in Honduras, with efforts oriented toward boosting the Honduran economy by trading with Taiwan. In doing so, it intends to replicate the success of trading companies worldwide in improving the economies of their nations. By trading with Taiwan, Guanxi Trading LLC also aims to enter the rising Asian market and increase its global presence in hope of helping in the development of the Honduran economy.

Organic & Beautiful has developed a fully inclusive marketing campaign that will strategically reach its intended customer base. The company will create a powerful Internet presence using search engine optimization, social networking, and newsletter e-mail blasts. Additionally, Organic & Beautiful ’s management team has connections to various media outlets that will help it create awareness of not only the ecommerce portal, but also the green living cause – a cause that is increasingly embraced nationwide. Further, as customers see the Company’s top quality product offerings and its distribution of reliable and highly educational information, they will tell their friends and family members. Ultimately, this will allow Organic & Beautiful to increase its service offerings and expand its marketing avenues to reach an even greater target customer base.

耐康工業股份有限公司創業企劃書 / This is the world of information - a world with no boundary of communication. With a single mobile device on your hand, you’re able to access everything and get connected with people all around the world. The invention of the first iPhone in year 2007 has changed the way people connect with each other and has created a whole new industry - clouds. This huge change of technology has dramatically increased the population of Internet users - people no longer need to know how to use computers before connecting themselves to the Internet. Therefore, all ages of people start to have cell phones and start talking to each other by LINE, Facebook, WeChat; read the news from Yahoo; buy things from Amazon; watch the stocks from CNBC, Seeking Alpha; store their personal information that can be accessed by every device of their own through Google, iClouds, etc. “Cloud” has become the new communication way between all kinds of industries to their customers, which created a booming request of mobile network, data centers and all other industries related to cloud technology construction. Among them, “cloud data centers” - the core center that handles the access, storage, filtering of information of all users, also have booming requests of data center connectivity products. This is a business plan of a startup company that will focus on the total solution provider of cloud data center connectivity products - Nexcon Industries Inc.

Since the mid 1990’s, the world manufacturing had being shifting to Asia especially in China. In 1990, Asia produces less than 10% of global manufacturing output by value, Today around 70% of the world’s air-conditioners, 70% of its mobile phones and 60% of its shoes are manufactured in Asia. Electronic equipments manufacturers for reliable power and physical IT infrastructure had their main manufacturing units in Asia, mostly in India, China, Taiwan and the Philippines. Various electronic components are required for the manufacturing of these power related equipments. It is known that Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) is recently seeking for distributors in the Asian territory, and that Asia is still an open market. A business plan should be submitted to both Arrow-Hart Electric, Inc. (USA) and CD Electric (Austria) to become a distributor of their products. We also learned that the distributor should submit 3% of the total gross margin as royalty, in return for the sole distribution right (exclusive distributorship). Royalty fees to be paid-out every middle and end of the fiscal year. For the above purpose, Zesso Electronics, Inc will be established, seeking to become the sole distributor of Arrow-Hart Electric, Inc and CD Electric for Asia-Pacific region. Upon appointment, the company will market, sell and distribute the products branded by Arrow-Hart Electric, Inc and CD Electric. Zesso Electronics, Inc will become the first to formally represent Arrow-Hart Electric brands and CD Electric for the Asia-Pacific region, participating in well known trade exhibitions in Asia and promoting its products.