- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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傳播內容編排與受播者創造力對傳播效果影響之研究陳甫彥, Chen, Fu-Yan Unknown Date (has links)
本研究的主要目的在探討傳播內容編排方式與受審者創造力對傳播效果的影響。內
容共約四萬字，主要分為（一）緒論，（二）文獻探討，（三）方法與步驟，（四
）分析及（五）討論五章。
研究所採用的實驗設計是３×３多因設計，自變項是傳播內容編排方式及創造力，
依變項是受試者在閱讀文章後的測驗成績。傳播內容編排方式分為前導架構導言組
、問句式前導架構導言組、一般導言組三組，創造力變項則依流暢力分數分為高、
中、低三組，資料處理採獨立樣本二因子變異數分析。
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