群眾智慧最大的優點在於：即使不是高層人員，也能夠很有貢獻。一群擁有不同問題處理能力的人，大家共同集思廣益，就能發揮出比聰明的人更優秀的表現，可見多元性比才智來得更重要。創意的開發和評鑑兩者是相輔相成的，一個創意要成功，除了本身是優良的提案之外，評鑑創意的過程也必須準確，讓好的想法更容易突顯、被看見且得到資助，創意市場即開闢了一個嶄新的途徑。 本研究主要目的在於建立一個結合創意開發和創意評鑑兩階段，可以互動交流的「創意市場」平台，讓參與者在匿名的平等討論環境下，自願性地投入個人想法、資訊，並有效將訊息加以彙整聚集。在創意市場中公開發布創意內容，企圖激發學習效果，以虛擬貨幣交易買賣，進行篩選及評鑑作業，評估創意之優劣。同時提供獎勵誘因，鼓勵更多元、新穎的想法，提升參與交易評鑑之意願和洞察能力，以優化評鑑結果。發揮集體智慧功用，幫助國家、公司企業等單位了解目前的趨勢動態，共同面對未來不確定性、複雜多變的情境，有效開發新商品、服務以及未來發展之方針。 本研究主要根據政大與國寶人壽之產學合作計畫，從旁觀察記錄並透過量化的方式，分析市場平台交易數據和問卷結果，發掘創意市場在新產品和策略開發上之成效表現。結果證實，提供獎勵誘因和匿名機制有助於提升參與者之意願，並激發學習效果。創意市場比公司既有決策產生數量更豐富、內容多元性的創新想法。同時，與常見的遴選方式網路投票做比較，在評鑑之鑑別力和認同度上，創意市場的表現較佳。無論在可行性、創新性、預期效益等方面，創意市場產生結果獲得參與者正面評價，主管級人士亦認同創意市場工具，並認為值得推薦給其他企業或產業。

公共服務的來臨，政府單位不斷用心發展更積極創新的作為以提升各項業務服務品質，創新的政策對於政府效能與國民福祉的提升有非常重要的地位，然而優質的政策並不容易提出，在創意開發的運用實例上，不乏國際大企業利用預測市場的網路平台開發公司員工的集體智慧或匯聚眾人資訊協助企業進行決策，因此本文欲以創意市場運用在高雄市政府開發創新政策，探究此機制是否有助於提升市府的施政品質。 本研究內容主要根據政治大學童振源教授與高雄市政府合作之「高雄市發展政策創新與評鑑計畫」，從旁觀察紀錄，事後以質性研究法與量化研究法，檢證創意市場在政府部門的可行性，期能將創意市場機制應用在公部門體系，成為促進政府創新改革重要方法之一。計畫透過提案階段、書審階段、初選階段、決選階段，以虛擬貨幣的方式交易評鑑，判斷提案之優劣，選出最佳創新政策。 研究結果發現獲選之最佳創新政策提案在可行性、創新程度、預期效益、符合市民需求、對高雄發展有利、建議市府採用等指標均獲得相當程度認同，值得高雄市政府深入檢視與評估，進一步規劃相關的政策配套與執行方案。政策創新市場提供基層同仁參與政策產生與決策的機會，營造一個可溝通、討論的平台，使政策在眾人的互相激盪與琢磨之下，能夠更多元、更豐富。而未來有更健全的配套措施與實施辦法後，期望能開放一般民眾加入政策的開發與評鑑，以增加市民對市政議題的關注、參與及認同，提升高雄市政府在市民心中的認同感。 / The coming of public service causes that the government agencies continuously develop more positive and innovative conducts by heart to improve service quality for various businesses. Innovative policy occupies an important place in the promotion of government effectiveness and national welfare. However, it’s not so easy to put forward a good quality policy. For living examples applied in creative development, there is no lack of large-sized international companies using collective intelligence of employees in network platform development companies engaged in market predicting, or collecting people’s information to assist company’s decision-making. Therefore, this article intends to use idea marketplace in Kaohsiung City Government to develop innovative policy and explore if this mechanism contributes to the improvement of city government’s administrative quality. The contents of this study mainly based on “Innovation and Assessment Program for Kaohsiung City’s Development Policies” under the cooperation between Professor Tung, Chen-Yuan of Chengchi University and Kaohsiung City Government, recording and watching from the sideline, using qualitative and quantitative research methods afterwards to verify the feasibility of idea marketplace in government sectors, which is expecting to apply the mechanism of idea marketplace in public sector system and become one of important ways to improve the government’s innovation and reform. The best innovative policy will be selected from this program through the stage of proposal, written review, primary selection and final selection to judge the strength and weakness of the proposal with the assessment of virtual currency trading. Research results found that the selected proposal for the best innovative policy in the feasibility, degree of innovation and predicted effectiveness complies with the demand of the citizens and benefits to the development of Kaohsiung City. This study proposed the city government to adopt such indicators to obtain a considerable degree of identification, which is worth of Kaohsiung City Government’s deep review and evaluation for further planning of the relevant policy set and implementation scheme. Policy idea marketplace provides colleagues at the basic level with the opportunities to participate in policy generating and decision-making, building a platform for communication and discussion, and enabling the policy to be more multiple and plentiful under people’s mutual brainstorming and study. After more healthy supporting measures and implementation methods in the future, this study hopes to open the development and assessment of policy for general public so as to increase citizen’s concern about, participation in and identification of municipal issues and improve the acceptance of Kaohsiung City Government in citizen’s heart.