本論文企圖透過製作人的目光，建構偶像劇產製之理論與實務，是以本研究蒐羅了資深製作人的偶像劇產製經驗，包含前製、錄製、後製、映演發行及宣傳四階段，試圖勾勒出製作人如何挑選「對的人」，做了哪些「對的事情」，以供影視產業的新血與工作者參考；同時，本研究也希望理解偶像劇製作人共同的願景與擔憂，以供廣電決策者作為擘劃政策之依據。 　　為遂行研究，本論文採取深度訪談中的「半結構式訪談法」，邀集台灣17位重要偶像劇製作人，他們不僅擁有成立個人工作室或製作公司之經驗，也在編劇、綜藝節目、戲劇演員等影視工作崗位上逐漸成長。 　　本研究發現，偶像劇製作人在前製、錄製、後製、映演發行及宣傳四階段皆參與甚深，尤其是決定偶像劇成敗的前製階段，更是製作人最為苦心戮力的時刻；產製過程中，製作人必須來回穿梭，就導演手法、演員表現、劇本可實際操作性三者之間，求得平衡、達成共識；這卻也顯示製作人身陷的矛盾：必須盡可能讓導演揮灑，卻又不能放任導演求快而不講究細節、耗費製作成本。 　　當製作人擁有代表作，形成個人品牌後，伴隨而來的是更多製作機會，無論是委製、與電視台共同投資，或是與中國大陸電視台、影視公司、新媒體合作，製作人與其製作的偶像劇成為深具價值的投資標的，吸引各方資金挹注；然則口碑與收視率維持不易，若是抄襲國外，或是自我抄襲，品牌恐毀於一旦。 　　值得注意的是，製作人產製偶像劇時，政府補助已成為一大金脈，當電視節目收視率不斷下滑，偶像劇製作預算沒有調升的空間，缺乏資金挹注下，大陸影視公司開始向台灣偶像劇製作人招手，希望引進台灣的產製模式，台灣偶像劇製作人挾著品牌光環，不僅將戲劇銷往大陸，更陷入「根留台灣」抑或是「錢進大陸」的掙扎。 / This thesis attempts to construct a theory and practice behind the production of trendy drama through the perspective of producers. As such, the thesis amasses senior producers’ experiences of producing trendy dramas, including their four-stage experiences from pre-production, production, post-production, to distribution and promotion. I try to contour how producers pick “the right people” and make “the right decisions”, which can serve as a future reference for newcomers and workers in the audiovisual industry. Furthermore, I also study the visions and worries that trendy drama producers share in common, and it is my wish that this understanding can shed light on future policy making by decision makers in broadcasting and television government agencies. I use semi-structured interview approach in interviewing 17 important trendy drama producers. All these producers have experiences in either starting their own studios or production companies; in addition, they all make progress step by step in their professions, be it writing scripts, involving in entertainment shows, acting, or other audiovisual professions. In my research, I find that trendy drama producers involve deeply in all four stages of production, which includes pre-production, production, post-production, and distribution and promotion. Particularly, producers put the most effort and their labor during the pre-production stage, as the outcome of this stage determines the overall success of trendy dramas. During productions, we see producers always seeking to balance director’s styles, performance of actors, and practicality of scripts; it is their job to settle disputes between different people to reach consensus. Yet, this reveals a dilemma producers face: directors should be given as much freedom in their creation, but they cannot be unrestrained because it can lead to paying careless attention to details and focus solely on speed, or it can cause the production cost to skyrocket. As soon as producers produce their signature works and establish their own personal brands, more production job opportunities follow. Producers become producers in other projects, are invited to jointly invest with television companies, or are invited to collaborate with television channels in China, audiovisual companies, and new media. Producers and the trendy dramas they produce become valuable investment options that attract capital. However, staying up to audience’s expectations and maintaining ratings prove to be difficult. Nothing can do more harm to their brands than plagiarizing works from abroad or from themselves. Lastly, it is worthy to mention that government subsidies are now big contributors to producers’ budget in making trendy dramas. When subsidies cannot grow due to dramas’ plunging rating, China enters the fray, luring these trendy drama producers with an aim in mind to import Taiwanese production model in trendy dramas. While producers can sell their products to Chinese audience rather easily thanks to shining brands they own, they often struggle to decide whether to stay in Taiwan or seek better pay in China.

攝影問世以來，所帶來的影響與文化一直都是人們研究的對象，數位時代後，攝影的樣貌更是大幅改變。隨著智慧型手機的普及，以及各式後製app的興起，分享後製過照片至社群平台成為人們日常生活的常態；在廣受年輕人歡迎的Instagram上，也可看見許多精心後製、特別設計過的相片。本研究探討當今高中女生如何使用app處理手機相片，並發佈於Instagram上展現個人與集體的美感與風格，並進一步了解攝影於她們的意義。 本研究將以符擔性理論（Affordance Theory）作為切入點，透過深入訪談法與實物分析法，了解高中女生後製照片的實踐想法與過程，並持續追蹤、觀察高中女生Instagram上照片風格的呈現及變化。透過兩種研究方法，以更深入理解高中女生對待相片的心態。 研究發現，智慧型手機與Instagram等科技提供了多種符擔性，高中女生與科技互動，並依不同的需求感知到不同的符擔性，並據此做出不同的行為特性；同時，她們也因應自己所需，翻轉科技符擔性的限制，呈現了更多樣的實踐與互動可能。而在現實與虛擬社群中，她們的創意相片也共享了基本的設計原則，創造出屬於她們自己的藝術世界，並重新召喚了靈光再現。 / Since the time of its emergence, the effects that photography has had on culture has been studied by countless people. When it comes to the face of photography, the digitalization era changed it dramatically. The ubiquitousness of smartphones and rise of phone-editing applications has also made sharing apped photos to become part of our daily routines. On the photo-sharing app known as Instagram, the most popular site among teenagers, many well-crafted and expressive images can be found. This study aimed at exploring how Taiwanese high school girls use apps to manipulate their photos, and share these photos on Instagram, in order to demonstrate their personally creative and collective aesthetics. 　 This research was based on the Affordance Theory and contained two methods: in-depth interviews and methods of practical analysis in order to gain a deeper understanding of high school girls’ attitudes toward photography. 　 The study displayed that smartphones and Instagram provide a variety of affordances. Through interactaction with technology, high school girls perceive different affordances based on their own demands. They also interpret the limits of affordances, and thus do more or less designing practice on their photos, depending on their needs. The creativity of high school girls’ images share basic design principles which enable them to create their own art world and a specific aura with their photos.