大學，一向被視為知識的殿堂；大學裡的實驗室，更是激盪新概念、產生新知識的重要場域。因此，大學實驗室可說是知識殿堂裡的智慧泉源；新的知識，不論是對於基礎科學的貢獻，或是應用技術的開發，都可以不斷地在那裡被製造出來。 為了明瞭大學實驗室裡持續創新的樣貌，特別是經過多代傳承、創新成果仍如湧泉般不斷出現的實驗室，本研究針對已在科學界屹立不搖一百三十三年的卡文迪什實驗室與八十三年的台大藥理學教室，進行分析後發現：維持優良的傳統與學風、仔細選擇研究領域並用心地開拓與經營、選擇優秀人才並加以培育，是他們得以歷經艱困草創期、成長期與轉型期，經過多代的傳承，仍在不同研究時期或領域都能獨領風騷的三項重要因素。 「傳統與學風」所保存的是實驗室的核心價值觀；這些核心價值是用以支持創新的土壤。「研究領域的開拓與經營」則須掌握大環境的變化，選擇適合發展的領域，並依據手中的資源擬定經營策略；這樣做即可保持身段的柔軟、不斷刺激進步。「人才的選擇與培育」則提供了足量的優質人力，可以執行創造的工作。 / Universities are considered as the knowledge palace while the laboratories therein are the most important places where surging the new concepts and producing knowledge. Therefore, the university laboratories become the wellspring of knowledge. Both basic and applied researches produced therein will contribute to the domain knowledge. In order to realize why some university laboratories can conduct persistent creation and innovation, two cases which have long history during several generations were analyzed; one is the Cavendish Laboratory of Cambridge University, U.K. and another one is the Pharmacology Laboratory of National Taiwan University, College of Medicine. Both laboratories are considered as the outstanding ones with very good performance in frontier researches. Moreover, many great scientists including Nobel Prize Laureates and Academicians were educated and trained in these laboratories. Most important of all, each generation of these laboratories kept producing creative and innovative accomplishments as well as the long-lived companies do in the business world. The main findings of this research are: 1. retaining the excellent traditions and academic atmosphere; 2. choosing research area carefully and managing it attentively; 3. selecting outstanding talents and educating them, are the key success factors to foster the university laboratories toward incessant innovation. First of all, the traditions and academic atmosphere they preserved are considered to be the core values which cultivate the emerging of creation as well as innovation. Moreover, these long-lived laboratories devoted themselves to the research areas which had been chosen very carefully based on the macro-environment and resources they had in hands. By doing so, they can keep on going forwards. Nevertheless, a lot of talents are necessary for implementing researches in these laboratories. After all, great creation or innovation could not come true without the elite.

Tomas Friedman 的著作The World is Flat（世界是平的）中提及在21世紀是抹平的世界，無限商機的世界。從全球經濟發展的角度來看，全球企業面對的市場是一個無國界的平面，國際競爭更加劇烈。在這個全球市場競爭劇烈的環境中，中國企業要能在全球市場中立足與競爭的首要條件就是站穩中國市場，在國際競爭市場中發展獲利，最重要的就是打造中國企業品牌發展為國際化品牌。中國企業若想在國際市場上進行品牌行銷，中國製造的經營哲學及營運模式必須重新進行調整，才能在國際市場上建立自身的品牌（International Branding）。 2008年為中國改革開放的30週年，品牌國際化趨勢是21世紀全球市場競爭發展的趨勢，國家競爭力的強弱程度也在於中國企業擁有國際化品牌的多與少。面對不同國家和區域的競爭環境市場，探討中國企業要發展為國際化品牌的關鍵能力為相當重要之課題。 本研究是從全球化企業品牌國際化與中國企業品牌國際化著手，來探討個案公司品牌國際化。進而探討個案公司品牌國際化發展關鍵能力，包含企業品牌核心能力、持續創新力、環境適應力與組織內部能力，以及在品牌國際化管理流程的四個階段：分別為評估階段、市場進入策略規劃階段、品牌行銷策略規劃階段、和執行階段。本研究將個案公司結合這四力的現況與關連，然後提出有關未來發展的建議並將藉由中國企業的個案研究，結合中國企業國際化、國際行銷管理及品牌管理的理論與文獻，以管理的觀點，點出中國企業品牌國際化發展的關鍵能力，提供給中國企業在全球化市場下發展品牌國際化的參考，同時也希望能對相關學術研究有所助益。 / 21st century, as being described in the book “The World is Flat” written by Tomas Friedman, is a flat world with unlimited business opportunities generated by globalization whereas the competition within is also fierce. In order to be competitive in this context of global market environment, it is recognized by growing Chinese enterprises the importance to win in domestic China market first, where being identified as the next biggest consumption market after U.S, further to develop company competence for wining a place as an international brand. It is also being acknowledged that Chinese enterprises have to experience continuous business process as well as management philosophy evolvement in order to achieve this ultimate goal – building an International Brand in global market. The tendency of the local brand to be international is as well an index to observe the competitive ability of a country in global market. While year 2008 is the 30th anniversary for China's reformation, the potentials for current Chinese enterprises to develop International Brands also speak for China national competence. It is a focus to examine the competitive capability embraced by Chinese enterprises for developing international brands while reviewing current global commercial markets. This study aims to exploit the competitive capability within Chinese enterprises to develop international brands, which include Core Competency, Innovation Sustainability, Environment Adaption, and Organization Capability. In addition, four stages for Brand Management process are also reviewed: Brand Evaluation, Market Entry, Brand Marketing as well as Brand Execution. Case study is the methodology applied in the study, in which four Chinese enterprises – L company in 3C industry, H company in domestics appliances industry, Li company in sport retailing industry, are presented with in-depth interview conducted from L company, H company, Li company in year 2009.