人類日常活動造就了今日各種環境議題已經是無可否認的事實，然而生活在繁華都市裡的人因為接觸不到一望無際的垃圾山／海、感受不到斷糧的危機、體會不到缺水的絕望等環境議題，所以對環境議題沒有太大的危機感，即使聽過環境議題，也仍舊抱持著充耳不聞的鴕鳥心態。但環境議題不像單純的政治、宗教或社會議題能讓人自由選擇立場或是沒有立場，而是一個嚴肅的道德議題，只要有份消耗自然資源就必須負上保護環境的責任。 法國社會及哲學家布希亞曾說了一句很準確的話：“在當今社會裡，我們都是被別人給提醒的（we were made aware of）”。因此對理解環境議題的人來說，除了身體力行從生活中做環保之外，讓更多人了解這些岌岌可危的環境議題變成了最重要的事。在今天，許多意識到環境保護重要性的名人不遺餘力地為環境發聲，甚至身體力行投入環保產業，成為了極具影響力的環境代言人。 在環境代言人出現的同時，卻鮮少看過由虛擬人物為環境代言的案例，因此本創作決定以虛擬代言人的方式來創作環境議題平面廣告，透過迪士尼的明星光環發揮類似名人代言的廣告效果。在創作發表結果中不難看出，以迪士尼為環境代言人的創作方式確實吸引了受眾的目光，進而影響受眾對環境議題的態度及行為，皆達到了廣告代言人效果及創作目的。 / There is no denying that human activities have caused environmental issues. However, living an urban life have made people unware of such environmental issues as the garbage mountains/oceans, the hunger from food shortage, and the despair of dry seasons, etc. Therefore they have no sense of crisis about these issues. People heard of those terms but they still bury their heads in the sand. Different from political, religious or social issues, environmental issues are more like serious ethical issues, which allow none to either choose a stance or stay neutral. Those who have depleted the natural resources are responsible to protect the environment. Baudrillard, a French sociologist and a philosopher, said: “we were made aware of”. To the people who care about environment, helping more people understand the severity of environmental issues becomes the most important thing. Therefore, a lot of celebrities who are aware of the importance of environmental protection spare no effort to promote environmental issues, even engaging themselves in the environmental protection industry. They have become influential spokespersons of the environment. However, we’ve rarely seen the cases of fictional characters being used in the environment endorsement. So the idea of combining environmental issues with spokes-characters is born. These Print Ads creations will use Disney’s characters to achieve the effect of spokespersons. The exhibition have shown the creation successfully attracted audience attention, affecting both their attitudes and behaviors to environmental issues. The results have reached the effect of spokespersons and purpose of the creation.

「藝術不是一面鏡子，而是一把槌子。」引領英國紀錄片運動發展的John Grierson曾作出如此嘹亮的宣稱。足見紀錄片作為一種藝術傳達的形式，得以建構社會議題，敲擊現實，撼動主流意識，揭發社會問題的根源。因此本研究將強調紀錄片作為政治行動的可能性。 紀錄片是紀錄片工作者用自己的觀點和詮釋基模所組織起來的真實世界，因此紀錄片工作者乃是紀錄片文本框架的主控者。而環境議題紀錄片則強調藉由影像語言的中介，再現具有爭議性或討論價值的環境議題，且能在主流媒體所塑造的優勢框架之外，產製新的媒體框架以提供觀者新的觀點與另類的視野。 環境議題紀錄片究竟引用了哪些證據？如何凸顯其論證的可信度？能否引發共鳴？為進一步檢視環境議題紀錄片的敘事策略，本研究將援引「集體行動框架」作為分析架構，由問題建構、歸因、處理方針、共鳴程度與動員潛力等面向剖析紀錄片如何再現環境議題，評估紀錄片是否具有觀念倡導、說服觀者採取社會行動的能量。除此，本研究亦將耙梳相關文獻資料，建構台灣環境議題紀錄片類型發展的歷史梗概，期能有助於釐清此類型紀錄片產出的社會脈絡。 本研究由以環境議題三大主要子議題 ── 環境公害、生態保育、反核運動 ──為主題的紀錄片中，各篩選出一部近年來具代表性的環境議題紀錄片作為分析文本，包括《奇蹟背後》、《獼猴列傳》、《貢寮，你好嗎？》。研究發現，上述紀錄片除了提出處理方針之方式有別之外，皆以「環境正義框架」作為主導框架、並深入探究環境議題的結構性因素，以召喚觀者共鳴與動員的可能。 / “Art is not a mirror, but a hammer,” claimed John Grierson, who exerted pivotal influence on British documentary film movement. It is believed that documentary as one of the art forms is able to construct social issues, and explore further the causes of those problems. This study is going to focus on the possibility of documentary as political action. This study will adopt “collective action frame” as analyzing structure, to analyze how documentaries represent environmental issues, evaluate its effectiveness in related ideas, and mobilize the viewer to take up social actions. Behind the Miracle (2002), Biographies of the Macaques (2004), and How Are You, GongLiao? (2004) are the three environmental documentaries that the author chooses to examine. There are four findings in this study: 1.Environmental justice frames are adopted as master frames 2.Structural elements of environmental issues become the major investigating points 3.Proposals of management policy vary 4.The directors endeavor to call for the resonance and mobilization of the audience

本研究係透過聯合國氣候綱要公約在臺灣的實踐為個案研究來就環境政策形成過程為政治經濟分析。首先，先就環境問題的原因與特徵及國際環境意識形成的政治經濟因素為介紹。為了個案研究，也檢視了國際環境法在全球暖化議題的發展來了解國際的發展方向，再就臺灣的國內環境政策與國際環境政策為了解以提供本研究的背景資料。透過深度訪談來就組織、法令及政策來探討聯合國氣候綱要公約在臺灣的實踐。本研究發現，組織的設計仍有部分限制，相關法令尚未全面的檢視，政策則缺乏一上位的指導綱領。由於政治及經濟因素均對環境政策的發展扮演著重要的角色，臺灣未來有關全球暖化政策的發展取決於執政黨的決心與執行力。 / This study explores the political economy behind the environmental policy making process through a case study of Taiwan’s practice of the UNFCCC. First, this study analyzes the reasons and characteristics of environmental problems, as well as the political economy of the formation of international environment awareness. For the case study, the development of international environment law toward global warming is reviewed to clarify international trends in dealing with this problem. Next, the author analyzes two aspects of Taiwan’s environmental policy: domestic environmental policy and international environmental policy in the past fifty years to give background information of Taiwan’s global warming policy. Then, through in-depth interviews, an examination of organization, legislation, and policy aspects of the UNFCCC practice in Taiwan is conducted to understand how the policy implements. The conclusions are as followed: (1) Institution settings for Taiwan’s global warming policies still have some limitations and need to be reviewed. (2) Although some GHG reduction regulations have already been sent to the Legislative Yuan to be reviewed, the government has yet to carry out overwhelming legal evaluation in all aspects to address the climate change issues. (3) Policy lacks superior guidelines laying out the direction for whole country to follow and implement. After all, political and economic factors both play influential roles in the development of environmental policy. Taiwan’s future action regarding global warming still depends on the determination and executive ability of the new ruling party.